{"id":10,"date":"2020-05-03T12:06:52","date_gmt":"2020-05-03T09:06:52","guid":{"rendered":"http:\/\/ticaret.edu.tr\/hir\/?page_id=10"},"modified":"2025-02-07T14:45:51","modified_gmt":"2025-02-07T11:45:51","slug":"ana-sayfa","status":"publish","type":"page","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/","title":{"rendered":"Ana Sayfa"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1562\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01694.jpg\" alt=\"\" \/><\/p>\n<p>Bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen Influencer Fest; Dudomi, Hediyesepeti, Gahwah, Mete Reklam Ajans\u0131, Dita G\u00f6zl\u00fck Ustas\u0131 ve Cosby sponsorlu\u011funda 8 Kas\u0131m tarihinde \u0130stanbul Ticaret \u00dcniversitesi S\u00fctl\u00fcce Yerle\u015fkesi Konferans Salonu\u2019nda ger\u00e7ekle\u015ftirildi. Influencer Festivalinde; Ya\u011fmur Ge\u00e7gel, Mehmet Ustao\u011flu, Fester Abd\u00fc, Demet I\u015f\u0131l \u0130lhan, Selin Bican, Beste Korkmaz, A\u015fk\u0131m \u0130rem Aktulga konuk oldu.<\/p>\n<p>Program\u0131n ilk oturumu, b\u00f6l\u00fcm ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk\u2019\u00fcn a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131yla ba\u015flad\u0131. \u0130leti\u015fim Fak\u00fcltesi dekan\u0131m\u0131z Prof. Dr. Celalettin Akta\u015f\u2019\u0131n konu\u015fmas\u0131yla devam etti.<br \/>\nBah\u00e7e\u015fehir \u00dcniversitesi Beslenme ve Diyetetik B\u00f6l\u00fcm\u00fc mezunu olan Ya\u011fmur Ge\u00e7gel; i\u00e7erik \u00fcretimi, ne t\u00fcr payla\u015f\u0131mlar yapt\u0131\u011f\u0131 ve reklam i\u015fbirliklerinde nelere dikkat etti\u011fini, Miray Aydo\u011fan moderat\u00f6rl\u00fc\u011f\u00fcnde anlatt\u0131. Hem influencer hem de bir diyetisyen olan Ge\u00e7gel, g\u0131da \u00fcr\u00fcn\u00fcyle alakal\u0131 bir reklam i\u015fbirli\u011fi geldi\u011finde, \u00fcr\u00fcn\u00fcn i\u00e7eri\u011fine dikkat etti\u011fine ve mutlaka detayl\u0131 ara\u015ft\u0131rd\u0131\u011f\u0131na dikkat \u00e7ekti. Ayn\u0131 zamanda, kozmetik \u00fcr\u00fcnlerindeki reklam i\u015fbirliklerinde de, \u00fcr\u00fcn\u00fc \u00f6ncelikle kendisinin 21 g\u00fcn test etti\u011fini vurgulad\u0131. Hem reklam hem de ki\u015fisel tercih etti\u011fi \u00fcr\u00fcnlerde %70 oran\u0131nda vegan, s\u00fcrd\u00fcr\u00fclebilir plastik ve hayvanlar \u00fczerinde deney yap\u0131lmam\u0131\u015f olmas\u0131 konusundaki hassasiyetini belirtti. Cumhuriyetimizin 100. Y\u0131l\u0131nda, 29 Ekim Cumhuriyet Bayram\u0131\u2019n\u0131n \u00f6nemini ve takip\u00e7ilerine nas\u0131l bir payla\u015f\u0131m yapt\u0131\u011f\u0131n\u0131, Bo\u011fazdaki muhte\u015fem kutlamaya kat\u0131l\u0131m\u0131n\u0131 ve Dolmabah\u00e7e Saray\u0131\u2019n\u0131 duygu seliyle birlikte ziyaretini anlatan konu\u015fmas\u0131yla birinci oturum sonland\u0131.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1564\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC07977-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC07977-1-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC07977-1-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC07977-1-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC07977-1-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC07977-1-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC07977-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Program\u0131n ikinci oturumunda, Ye\u015fim Mutlu\u2019nun moderat\u00f6rl\u00fc\u011f\u00fcnde yap\u0131lan s\u00f6yle\u015fide konu\u011fumuz Mehmet Ustao\u011flu; anne-bebek markalar\u0131yla PR \u00e7al\u0131\u015fmalar\u0131ndaki ba\u015far\u0131s\u0131n\u0131n kariyer ser\u00fcveninden bahsetti. \u00d6ncelikli olarak, Ak\u015fam gazetesinde Life-Style moda yazar\u0131 olarak g\u00f6rev alan Ustao\u011flu; Milliyet Gazetesi\u2019nde ve dergilerde k\u00f6\u015fe yazar\u0131 olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131na, hemen hemen t\u00fcm sekt\u00f6rlerde ve farkl\u0131 ajanslarda g\u00f6rev ald\u0131\u011f\u0131na de\u011findi. Bununla birlikte, sekt\u00f6rdeki eksiklikleri, dijital ekosistemdeki yeniliklerin faydalar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 konu ald\u0131. Bununla birlikte geleneksel medyan\u0131n \u00f6nemini vurgulad\u0131. Geli\u015fen dijital d\u00fcnyada yapay zekayla haz\u0131rlanan i\u00e7eriklere ele\u015ftiri yapt\u0131. Cumhuriyet Bayram\u0131 ad\u0131 alt\u0131nda baz\u0131 markalar\u0131n indirim yapmas\u0131n\u0131 yanl\u0131\u015f buldu\u011funu, b\u00f6yle \u00f6nemli bir g\u00fcnde yapt\u0131klar\u0131 payla\u015f\u0131mlar\u0131 ba\u015far\u0131s\u0131z buldu\u011funu a\u00e7\u0131klad\u0131. Ustao\u011flu oturumu, Cumhuriyet Bayram\u0131n\u0131n \u00f6nemini anlatan konu\u015fmas\u0131n\u0131 yaparken, H\u0131fz\u0131 Topuz\u2019un \u201cT\u00fcrk Bas\u0131n Tarihi\u201d adl\u0131 kitab\u0131 \u00f6nererek sonland\u0131rd\u0131.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1553\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01328-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01328-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01328-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01328-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01328-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01328-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01328-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Program\u0131n \u00fc\u00e7\u00fcnc\u00fc oturumunda, \u00d6zg\u00fcr \u00d6zyurt moderat\u00f6rl\u00fc\u011f\u00fcnde Fester Abd\u00fc konu\u011fumuz oldu. \u2018Delimine\u2019 kanal\u0131n\u0131n sahibi olan Abd\u00fc, 2017\u2019de ba\u015flayan sosyal medya kariyerinden bahsetti. Adana \u00c7ukurova \u00dcniversitesi Beden E\u011fitimi \u00d6\u011fretmenli\u011fi mezunu olan Abd\u00fc, birka\u00e7 y\u0131l alan\u0131yla alakal\u0131 \u00e7al\u0131\u015ft\u0131ktan sonra Google\u2019\u0131n AdWords sistemini \u00f6\u011frenip i\u00e7erik \u00fcretimine merak sald\u0131\u011f\u0131n\u0131; ard\u0131ndan bunu end\u00fcstriyel hale getirmek amac\u0131yla Youtube mecras\u0131na ad\u0131m\u0131n\u0131 att\u0131\u011f\u0131ndan bahsetti. Kanal\u0131n\u0131n isminin \u2018Delimine\u2019 olmas\u0131n\u0131n sebebinin; \u00e7ocuklu\u011fundan beri adrenalin d\u00fc\u015fk\u00fcn\u00fc olmas\u0131ndan kaynakl\u0131, annesinin s\u00f6ylemini kanal ismi yapt\u0131\u011f\u0131n\u0131 belirtti. Milli sporcu olan Fester Abd\u00fc\u2019n\u00fcn, ayn\u0131 zamanda Kano Avrupa \u015eampiyonlu\u011fu bulunmakta. Sporla her zaman i\u00e7 i\u00e7e oldu\u011funu belirten Abd\u00fc, bu tutkusunu i\u00e7erikleriyle birle\u015ftirdi\u011fini; sundu\u011fu i\u00e7eriklerin prod\u00fcksiyonunu abisinin yapt\u0131\u011f\u0131n\u0131 ve i\u00e7eriklerin do\u011fal, editlenmemi\u015f gibi g\u00f6r\u00fcnmesine dikkat \u00e7ekti. Payla\u015f\u0131mlar\u0131nda da b\u00f6yle bir tarz izledi\u011fini vurgulad\u0131. \u201cBen bir yerde y\u00fcksek maa\u015fl\u0131 \u00e7al\u0131\u015fmak istemedim, ben s\u00fcrekli olarak \u00fcretmek istiyorum.\u201d dedi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1554\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01505-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01505-1-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01505-1-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01505-1-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01505-1-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01505-1-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01505-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Program\u0131n d\u00f6rd\u00fcnc\u00fc oturumu, konu\u011fumuz Demet I\u015f\u0131l ilhan ile birlikte Prof. Dr Hilal \u00d6zdemir \u00c7ak\u0131r moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fti. Okulumuzun eski mezunlar\u0131ndan olan \u0130lhan, 2009 y\u0131l\u0131nda mezun olduktan sonra s\u0131ras\u0131yla: Kanal D , Cnn T\u00fcrk , Atv , Kanal 7 , Do\u011fan Online, H\u00fcrriyet ve Mynet kurumlar\u0131nda edit\u00f6r ,yap\u0131mc\u0131, y\u00f6netici pozisyonlar\u0131nda \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan bahsetti. Yapt\u0131\u011f\u0131 reklam i\u015fbirliklerinde nelere dikkat etti\u011fini, hedef kitle konusunda nas\u0131l bir yol izledi\u011fini, i\u015fbirliklerinde nas\u0131l bir pazarlama stratejisi kurdu\u011funu a\u00e7\u0131klad\u0131. Reklam i\u015fbirli\u011fi i\u00e7erisinde bulundu\u011fu \u00fcr\u00fcn\u00fcndeki, pazarlama ba\u015far\u0131s\u0131na de\u011finip, bir\u00e7ok kat\u0131l\u0131mc\u0131ya ilham oldu. Instagram ve Youtube\u2019taki \u00c7a\u011flayan Adliyesi i\u00e7eri\u011finin hikayesinden bahsetti. Takip\u00e7ileriyle birebir kontakt halinde oldu\u011fu bu i\u00e7eri\u011fi, kendi avukat\u0131 ile birlikte, Youtube mecras\u0131na nas\u0131l ta\u015f\u0131d\u0131\u011f\u0131 ve daha fazla etkile\u015fim alabilmek i\u00e7in videonun at\u0131lma saatlerinin d\u00fczenlili\u011fi konusuna vurgu yapt\u0131. Kanseri 2020 y\u0131l\u0131nda yenen \u0130lhan, 2023 y\u0131l\u0131nda yapt\u0131\u011f\u0131 Pantene i\u015fbirli\u011fiyle, markan\u0131n y\u00fcz\u00fc oldu\u011fu projeden bahsetti. Pantene ve P\u0130 Kad\u0131n Kanserleri Derne\u011fi g\u00fc\u00e7lerini birle\u015ftirerek zorlu s\u00fcre\u00e7lerden ge\u00e7en bir\u00e7ok kad\u0131na peruk ba\u011f\u0131\u015flar\u0131 ile umut oldu\u011fu bu projenin, reklam filminde kendi hikayesini anlatan \u0130lhan, ya\u015fad\u0131\u011f\u0131 olumsuzlu\u011fun nas\u0131l ba\u015fka umutlara \u00f6nc\u00fc olabildi\u011fine dikkat \u00e7ekti. 29 Ekim\u2019de yapt\u0131\u011f\u0131 payla\u015f\u0131mla b\u00fcy\u00fck be\u011feni toplayan \u0130lhan, Cumhuriyetimizin 100. Y\u0131l\u0131 ad\u0131 alt\u0131nda ger\u00e7ekle\u015fen Influencer Feste bu payla\u015f\u0131m\u0131yla damgas\u0131n\u0131 vurdu: 6 ya\u015f\u0131nda o\u011flu ile \u00e7ekti\u011fi videoda Cumhuriyetin \u00f6nemini anlatan bir konu\u015fma ger\u00e7ekle\u015ftirdi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1556\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01576-1-scaled.jpg\" alt=\"\" width=\"1440\" height=\"2560\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01576-1-scaled.jpg 1440w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01576-1-169x300.jpg 169w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01576-1-576x1024.jpg 576w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01576-1-768x1365.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01576-1-864x1536.jpg 864w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01576-1-1152x2048.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p>Program\u0131n be\u015finci oturumunda, Batuhan G\u00fcc\u00fck moderat\u00f6rl\u00fc\u011f\u00fcnde yap\u0131lan s\u00f6yle\u015fide konu\u011fumuz Selin Bican: Ajansta i\u00e7erik \u00fcreticisi olarak \u00e7al\u0131\u015f\u0131rken sonras\u0131nda kendi ajans\u0131n\u0131 kurdu\u011fundan bahsederken \u201c\u0130\u015fin hem mutfa\u011f\u0131 hem de salonunday\u0131m.\u201d diyerek ajans sahibi olman\u0131n ve influencerl\u0131k s\u00fcrecinin birlikte nas\u0131l i\u015fledi\u011fine de\u011findi. Ayn\u0131 zamanda mikro influencerlarla \u00e7al\u0131\u015fman\u0131n makro influencerlarla \u00e7al\u0131\u015fmaktan daha verimli ve g\u00fczel oldu\u011fundan bahsetti. Dinleyicilere, reelslarda etkile\u015fimi artt\u0131rmak i\u00e7in ald\u0131\u011f\u0131 temelin \u201cbirbirlerine g\u00f6nderilebilir videolar\u201d olmas\u0131n\u0131n hashtaglerden daha \u00f6nemli oldu\u011fu t\u00fcyosunu verdi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1557\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01593-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01593-1-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01593-1-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01593-1-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01593-1-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01593-1-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01593-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Program\u0131n alt\u0131nc\u0131 oturumunda ise b\u00f6l\u00fcm \u00f6\u011frencilerimizden Caner Y\u0131lmazer moderat\u00f6rl\u00fc\u011f\u00fcnde yap\u0131lan s\u00f6yle\u015fide Beste Korkmaz konuk oldu. Beste Korkmaz; marka sahibi olman\u0131n influencerl\u0131\u011fa giri\u015f hikayesine katk\u0131s\u0131ndan, mevcut kad\u0131n takip\u00e7i kitlesi ve tan\u0131nm\u0131\u015f arkada\u015flar\u0131n olmas\u0131n\u0131n avantajlar\u0131ndan ve tart\u0131\u015f\u0131lan \u201cmarkalar\u0131n g\u00fcvenirlikleri\u201dne bak\u0131\u015f a\u00e7\u0131s\u0131ndan bahsederken ayn\u0131 zamanda maddi kayg\u0131 g\u00fctmeden sosyal sorumluluk projelerinde yer alman\u0131n \u00f6nemine dikkat \u00e7ekti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1559\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01635-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01635-1-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01635-1-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01635-1-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01635-1-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01635-1-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01635-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Program\u0131n yedinci ve son oturumunda A\u015fk\u0131m \u0130rem Aktulga konuk oldu. A\u015fk\u0131m \u0130rem Aktulga; ald\u0131\u011f\u0131 siyaset bilimi, halkla ili\u015fkiler ve moda tasar\u0131m\u0131 e\u011fitimleri ard\u0131ndan influencer olmaya karar verme s\u00fcreci ve sonras\u0131n\u0131 anlat\u0131rken ayn\u0131 zamanda bu sekt\u00f6re yeni ad\u0131m atacaklar i\u00e7in hedef kitle belirlenene kadar keskin bir i\u00e7erik olmamas\u0131n\u0131n normalli\u011fine de\u011finirken, sekt\u00f6rde farkl\u0131 ve yeni bir i\u00e7erik bulunmas\u0131 gerekti\u011fine dair tavsiyeler verdi. Aktulga: \u201cYoutube platformunda edit yard\u0131m\u0131 alm\u0131yorum, mecran\u0131n di\u011ferlerinden fark\u0131 sizin \u00fcslubunuz ya da s\u00f6ylemek istedi\u011finiz.\u201d s\u00f6zleriyle YouTube \u00fczerinden i\u00e7erik \u00fcretmenin \u00f6znelli\u011fini vurgulad\u0131.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1560\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01664.jpg\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Program\u0131 ka\u00e7\u0131ranlar, haberler ve r\u00f6portaj kay\u0131tlar\u0131na Pradistblog ve sosyal medya hesaplar\u0131ndan ula\u015fabilir.<\/p>\n<p>Bir ba\u015fka etkinlikte g\u00f6r\u00fc\u015fmek dile\u011fiyle\u2026<br \/>\nInstagram: pradistanbul<br \/>\nLinkedin: Pradist Hire At\u00f6lye<br \/>\nTwitter: prad_istanbul<br \/>\nYouTube: prad ist<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen Influencer Fest; Dudomi, Hediyesepeti, Gahwah, Mete Reklam Ajans\u0131, Dita G\u00f6zl\u00fck Ustas\u0131 ve Cosby sponsorlu\u011funda 8 Kas\u0131m tarihinde \u0130stanbul Ticaret \u00dcniversitesi S\u00fctl\u00fcce Yerle\u015fkesi Konferans Salonu\u2019nda ger\u00e7ekle\u015ftirildi. Influencer Festivalinde; Ya\u011fmur Ge\u00e7gel, Mehmet Ustao\u011flu, Fester Abd\u00fc, Demet I\u015f\u0131l \u0130lhan, Selin Bican, Beste Korkmaz, A\u015fk\u0131m \u0130rem Aktulga konuk oldu. Program\u0131n ilk oturumu, b\u00f6l\u00fcm ba\u015fkan\u0131 Prof. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"pages\/homepage.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ana Sayfa - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"description\" content=\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc, yazarl\u0131k, reklam y\u00f6netimi, marka ileti\u015fimi,dijital reklamc\u0131l\u0131k alanlarda uzman yeti\u015ftirilmesidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ana Sayfa\" \/>\n<meta property=\"og:description\" content=\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc, yazarl\u0131k, reklam y\u00f6netimi, marka ileti\u015fimi,dijital reklamc\u0131l\u0131k alanlarda uzman yeti\u015ftirilmesidir.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/\" \/>\n<meta property=\"og:site_name\" content=\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ticaretedutr\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-07T11:45:51+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2023\/11\/DSC01694.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/\",\"url\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/\",\"name\":\"Ana Sayfa - 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