{"id":1813,"date":"2025-01-26T21:42:53","date_gmt":"2025-01-26T18:42:53","guid":{"rendered":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?page_id=1813"},"modified":"2025-10-21T15:43:34","modified_gmt":"2025-10-21T12:43:34","slug":"giris-yazisi","status":"publish","type":"page","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/giris-yazisi\/","title":{"rendered":"Giri\u015f Yaz\u0131s\u0131"},"content":{"rendered":"<p><strong>Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc<\/strong><\/p>\n<p>\u0130stanbul Ticaret \u00dcniversitesi, \u0130leti\u015fim Fak\u00fcltesi b\u00fcnyesinde yer alan ve 2001 y\u0131l\u0131nda kurulan \u201cHalkla \u0130li\u015fkiler\u201d b\u00f6l\u00fcm\u00fc, 2015 y\u0131l\u0131nda \u201cReklamc\u0131l\u0131k\u201d b\u00f6l\u00fcm\u00fcn\u00fcn de kurulmas\u0131 ile g\u00fc\u00e7lenmi\u015f; 2016 y\u0131l\u0131nda \u00fcniversitemizde ger\u00e7ekle\u015fen yeniden yap\u0131lanma \u00e7al\u0131\u015fmalar\u0131 sonras\u0131nda \u201cHalkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\u201d ad\u0131yla lisans e\u011fitimi veren bir b\u00f6l\u00fcm olmu\u015ftur. \u0130leti\u015fim \u015femsiyesi alt\u0131nda \u00f6\u011frencilerin yo\u011fun ilgi duydu\u011fu Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc, kuruldu\u011fu tarihten g\u00fcn\u00fcm\u00fcze \u00f6\u011frencilerine 4 y\u0131ll\u0131k e\u011fitim s\u00fcrecinde kazand\u0131rmay\u0131 ama\u00e7lad\u0131\u011f\u0131 \u201cBilgi, Beceri ve Yetkinlikleri\u201d \u015fu \u015fekilde s\u0131ralamak m\u00fcmk\u00fcnd\u00fcr:<\/p>\n<p><strong>Bilgi:<\/strong> Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fcne gelen \u00f6\u011frenciler halkla ili\u015fkiler, reklam, pazarlama ve b\u00fct\u00fcnle\u015fik pazarlama ileti\u015fimi alanlar\u0131na ili\u015fkin temel kavram, kuram ve y\u00f6ntem ile ilgili bilgi sahibi olurlar.<\/p>\n<p><strong>Beceri:<\/strong> Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fcne gelen \u00f6\u011frenciler geleneksel ve dijital alanda halkla ili\u015fkiler ve reklam alanlar\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131 takip edebilme ve ileti\u015fim kampanyalar\u0131 yapma beceresini kazan\u0131rlar.<\/p>\n<p><strong>Yetkinlik:<\/strong> Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fcne gelen \u00f6\u011frenciler alanlar\u0131 ile ilgili \u00e7al\u0131\u015fmalar\u0131nda mesleki etik ilkeleri g\u00f6z \u00f6n\u00fcnde tutma, ele\u015ftirel ve analitik d\u00fc\u015f\u00fcnme yeteneklerini kullanma, bu alanlar temelinde ger\u00e7ekle\u015ftirece\u011fi kampanyalar\u0131nda ara\u015ft\u0131rma, planlama, uygulama ve de\u011ferlendirme yapma yetkinli\u011fine ula\u015f\u0131rlar.<\/p>\n<p>D\u00fcnyan\u0131n k\u00fclt\u00fcr ba\u015fkentlerinden biri olan \u0130stanbul\u2019un \u00f6nde gelen semtlerinden S\u00fctl\u00fcce yerle\u015fkesinde bilimsel ve teknolojik geli\u015fmelere paralel akademik e\u011fitimin yan\u0131 s\u0131ra sekt\u00f6rel i\u015f birlikleri ve ili\u015fkilerle \u00f6\u011frencilerimizin her iki d\u00fcnyaya ait bilgi ve tecr\u00fcbeyi elde etmesi ama\u00e7lanmaktad\u0131r. Bu kapsamda halkla ili\u015fkiler, kurumsal ileti\u015fim, reklam, medya planlama, reklam ara\u015ft\u0131rmalar\u0131, yarat\u0131c\u0131 yazarl\u0131k, reklam y\u00f6netimi, marka, t\u00fcketici davran\u0131\u015flar\u0131, dijital pazarlama ve reklamc\u0131l\u0131k vb. alanlarda e\u011fitim verilmesi ve uluslararas\u0131 standartlara uygun, nitelikli bilgi ve donan\u0131ma sahip halkla ili\u015fkiler ve reklamc\u0131lar\u0131n yeti\u015ftirilmesi program\u0131n temel hedeflerindendir.<\/p>\n<p>Nitelikli akademik personeli ile bilimsel ve sekt\u00f6rel \u00e7al\u0131\u015fmalar\u0131 yak\u0131ndan takip eden b\u00f6l\u00fcm\u00fcn, T\u00fcrkiye\u2019de 2018 Mart ay\u0131ndan itibaren yay\u0131nlanan uluslararas\u0131 hakemli <strong><em>Uluslararas\u0131 Halkla \u0130li\u015fkiler ve Reklam \u00c7al\u0131\u015fmalar\u0131 Dergisi (H\u0130RE)\u00a0<\/em><\/strong>bulunmaktad\u0131r. \u0130lgili bilimsel dergi \u00fclkemizde ve d\u00fcnyadaki halkla ili\u015fkiler ve reklamc\u0131l\u0131k disiplinleri ile ilgili akademik\u00a0\u00e7al\u0131\u015fmalar\u0131 bir araya getiren ilk s\u00fcreli yay\u0131n olmas\u0131 sebebi ile \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n<p>\u00c7a\u011f\u0131n gerektirdi\u011fi m\u00fcfredat yap\u0131s\u0131na sahip olan Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fcnde; Kurum \u0130maj\u0131 ve \u0130tibar Y\u00f6netimi, Videografi, \u0130\u00e7erik Y\u00f6netimi, \u0130leti\u015fim \u00c7al\u0131\u015fmalar\u0131nda Yapay Zeka Uygulamalar\u0131, Yarat\u0131c\u0131l\u0131k, Yeni Medya Reklamc\u0131l\u0131\u011f\u0131, B\u00fct\u00fcnle\u015fik \u0130leti\u015fim Kampanyalar\u0131, Duygusal Zek\u00e2 Y\u00f6netimi ve Liderlik, T\u00fcketici \u00a0Davran\u0131\u015flar\u0131,\u00a0 Uluslararas\u0131 Halkla \u0130li\u015fkiler Kampanyalar\u0131, Hikaye Tasar\u0131m\u0131, \u00dcr\u00fcn Yerle\u015ftirme, Dijital Pazarlama, Sivil Toplum Kurulu\u015flar\u0131 \u0130leti\u015fimi,\u00a0 Moda ve L\u00fcks Marka \u0130leti\u015fimi vb. pek \u00e7ok ders 4 y\u0131ll\u0131k T\u00fcrk\u00e7e e\u011fitim s\u00fcrecinde g\u00f6r\u00fclebilmektedir.<\/p>\n<p><strong>Prof. Dr. Yusuf DEVRAN<\/strong><\/p>\n<p><strong>B\u00f6l\u00fcm Ba\u015fkan\u0131<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u0130stanbul Ticaret \u00dcniversitesi, \u0130leti\u015fim Fak\u00fcltesi b\u00fcnyesinde yer alan ve 2001 y\u0131l\u0131nda kurulan \u201cHalkla \u0130li\u015fkiler\u201d b\u00f6l\u00fcm\u00fc, 2015 y\u0131l\u0131nda \u201cReklamc\u0131l\u0131k\u201d b\u00f6l\u00fcm\u00fcn\u00fcn de kurulmas\u0131 ile g\u00fc\u00e7lenmi\u015f; 2016 y\u0131l\u0131nda \u00fcniversitemizde ger\u00e7ekle\u015fen yeniden yap\u0131lanma \u00e7al\u0131\u015fmalar\u0131 sonras\u0131nda \u201cHalkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\u201d ad\u0131yla lisans e\u011fitimi veren bir b\u00f6l\u00fcm olmu\u015ftur. \u0130leti\u015fim \u015femsiyesi alt\u0131nda \u00f6\u011frencilerin yo\u011fun ilgi duydu\u011fu Halkla [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"genel_sayfa.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giri\u015f Yaz\u0131s\u0131 - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/giris-yazisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giri\u015f Yaz\u0131s\u0131\" \/>\n<meta property=\"og:description\" content=\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u0130stanbul Ticaret \u00dcniversitesi, \u0130leti\u015fim Fak\u00fcltesi b\u00fcnyesinde yer alan ve 2001 y\u0131l\u0131nda kurulan \u201cHalkla \u0130li\u015fkiler\u201d b\u00f6l\u00fcm\u00fc, 2015 y\u0131l\u0131nda \u201cReklamc\u0131l\u0131k\u201d b\u00f6l\u00fcm\u00fcn\u00fcn de kurulmas\u0131 ile g\u00fc\u00e7lenmi\u015f; 2016 y\u0131l\u0131nda \u00fcniversitemizde ger\u00e7ekle\u015fen yeniden yap\u0131lanma \u00e7al\u0131\u015fmalar\u0131 sonras\u0131nda \u201cHalkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\u201d ad\u0131yla lisans e\u011fitimi veren bir b\u00f6l\u00fcm olmu\u015ftur. \u0130leti\u015fim \u015femsiyesi alt\u0131nda \u00f6\u011frencilerin yo\u011fun ilgi duydu\u011fu Halkla [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/giris-yazisi\/\" \/>\n<meta property=\"og:site_name\" content=\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ticaretedutr\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T12:43:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2021\/11\/web_logo-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"833\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/giris-yazisi\/\",\"url\":\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/giris-yazisi\/\",\"name\":\"Giri\u015f Yaz\u0131s\u0131 - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\",\"isPartOf\":{\"@id\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/#website\"},\"datePublished\":\"2025-01-26T18:42:53+00:00\",\"dateModified\":\"2025-10-21T12:43:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/giris-yazisi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/giris-yazisi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/giris-yazisi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ana sayfa\",\"item\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Giri\u015f Yaz\u0131s\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/#website\",\"url\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/\",\"name\":\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Giri\u015f Yaz\u0131s\u0131 - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/giris-yazisi\/","og_locale":"tr_TR","og_type":"article","og_title":"Giri\u015f Yaz\u0131s\u0131","og_description":"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u0130stanbul Ticaret \u00dcniversitesi, \u0130leti\u015fim Fak\u00fcltesi b\u00fcnyesinde yer alan ve 2001 y\u0131l\u0131nda kurulan \u201cHalkla \u0130li\u015fkiler\u201d b\u00f6l\u00fcm\u00fc, 2015 y\u0131l\u0131nda \u201cReklamc\u0131l\u0131k\u201d b\u00f6l\u00fcm\u00fcn\u00fcn de kurulmas\u0131 ile g\u00fc\u00e7lenmi\u015f; 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