{"id":1870,"date":"2025-01-26T23:16:44","date_gmt":"2025-01-26T20:16:44","guid":{"rendered":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?page_id=1870"},"modified":"2025-03-05T12:46:10","modified_gmt":"2025-03-05T09:46:10","slug":"program-egitim-amaclari","status":"publish","type":"page","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/program-egitim-amaclari\/","title":{"rendered":"Program E\u011fitim Ama\u00e7lar\u0131"},"content":{"rendered":"<p><strong>HALKLA \u0130L\u0130\u015eK\u0130LER VE REKLAMCILIK B\u00d6L\u00dcM\u00dc<\/strong><\/p>\n<p><strong>\u00a0PROGRAM \u00d6\u011eRET\u0130M AMA\u00c7LARI<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>1. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin halkla ili\u015fkiler ve reklamc\u0131l\u0131k alanlar\u0131na ili\u015fkin teorik ve sekt\u00f6rel kavramlar\u0131 \u00f6\u011frenmeleri, bunlar aras\u0131ndaki ili\u015fkiyi sentezleyebilmeleri ve onlara ekip \u00e7al\u0131\u015fmas\u0131 yapma beceresi kazand\u0131r\u0131lmas\u0131 ama\u00e7lanmaktad\u0131r.<\/p>\n<p>2. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin halkla ili\u015fkiler ve reklamc\u0131l\u0131k alanlar\u0131n\u0131 besleyen ve bu alanlardaki \u00e7al\u0131\u015fmalar\u0131n\u0131 derinle\u015ftirmelerine yard\u0131mc\u0131 olacak di\u011fer disiplinlere ili\u015fkin temel bilgi d\u00fczeylerini art\u0131rmalar\u0131 ama\u00e7lanmaktad\u0131r.<\/p>\n<p>3. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin alan\u0131nda mesleki etik kodlar\u0131, bu alanla ilgili mevzuat\u0131 a\u00e7\u0131klayabilmesi, \u00e7evresel ve toplumsal konulara duyarl\u0131 bir ileti\u015fimci olmas\u0131 ama\u00e7lan\u0131r.<\/p>\n<p>4. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin alan\u0131nda yarat\u0131c\u0131 stratejileri geli\u015ftirmek i\u00e7in rekabet analizi, alan\u0131na \u00f6zg\u00fc ara\u015ft\u0131rma, planlama, uygulama yapma becerisine sahip olmas\u0131 ama\u00e7lan\u0131r.<\/p>\n<p>5. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin alan\u0131nda sekt\u00f6rel ihtiya\u00e7lara uygun bilgisayar programlar\u0131n\u0131 bilmesi ama\u00e7lan\u0131r.<\/p>\n<p>6. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin halkla ili\u015fkiler ve reklam alanlar\u0131 i\u00e7in gereken geleneksel, \u00e7a\u011fda\u015f ve dijital ileti\u015fim ara\u00e7lar\u0131n\u0131 se\u00e7me ve kullanma beceresine sahip olmalar\u0131 ama\u00e7lan\u0131r.<\/p>\n<p>7. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin ileti\u015fim y\u00f6netimi, kurumsal ileti\u015fim ve reklamc\u0131l\u0131k alan\u0131nda ya\u015fanan k\u00fcresel olgu ve olaylar\u0131 anlamas\u0131, yorumlamas\u0131, ele\u015ftirel ve \u00e7\u00f6z\u00fcm odakl\u0131 yakla\u015f\u0131mlar geli\u015ftirmesi ama\u00e7lan\u0131r.<\/p>\n<p>8. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin derslerde ald\u0131klar\u0131 teorik bilgileri prati\u011fe d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilmesi i\u00e7in uygulamal\u0131 \u00f6devler verilmektedir. Bunlar\u0131n yan\u0131 s\u0131ra st\u00fcdyo ve at\u00f6lye gibi imkanlarla okul i\u00e7erisinde de pratik kazanmalar\u0131n\u0131n sa\u011flanmas\u0131 ama\u00e7lanmaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HALKLA \u0130L\u0130\u015eK\u0130LER VE REKLAMCILIK B\u00d6L\u00dcM\u00dc \u00a0PROGRAM \u00d6\u011eRET\u0130M AMA\u00c7LARI &nbsp; 1. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin halkla ili\u015fkiler ve reklamc\u0131l\u0131k alanlar\u0131na ili\u015fkin teorik ve sekt\u00f6rel kavramlar\u0131 \u00f6\u011frenmeleri, bunlar aras\u0131ndaki ili\u015fkiyi sentezleyebilmeleri ve onlara ekip \u00e7al\u0131\u015fmas\u0131 yapma beceresi kazand\u0131r\u0131lmas\u0131 ama\u00e7lanmaktad\u0131r. 2. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin halkla ili\u015fkiler ve reklamc\u0131l\u0131k alanlar\u0131n\u0131 besleyen ve bu alanlardaki [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"genel_sayfa.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Program E\u011fitim Ama\u00e7lar\u0131 - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/program-egitim-amaclari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Program E\u011fitim Ama\u00e7lar\u0131\" \/>\n<meta property=\"og:description\" content=\"HALKLA \u0130L\u0130\u015eK\u0130LER VE REKLAMCILIK B\u00d6L\u00dcM\u00dc \u00a0PROGRAM \u00d6\u011eRET\u0130M AMA\u00c7LARI &nbsp; 1. Halkla ili\u015fkiler ve reklamc\u0131l\u0131k b\u00f6l\u00fcm\u00fc \u00f6\u011frencilerinin halkla ili\u015fkiler ve reklamc\u0131l\u0131k alanlar\u0131na ili\u015fkin teorik ve sekt\u00f6rel kavramlar\u0131 \u00f6\u011frenmeleri, bunlar aras\u0131ndaki ili\u015fkiyi sentezleyebilmeleri ve onlara ekip \u00e7al\u0131\u015fmas\u0131 yapma beceresi kazand\u0131r\u0131lmas\u0131 ama\u00e7lanmaktad\u0131r. 2. 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