{"id":1957,"date":"2025-01-26T23:50:11","date_gmt":"2025-01-26T20:50:11","guid":{"rendered":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?page_id=1957"},"modified":"2025-10-22T18:06:52","modified_gmt":"2025-10-22T15:06:52","slug":"lisansustu-genel-bilgi","status":"publish","type":"page","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/lisansustu-genel-bilgi\/","title":{"rendered":"Genel Bilgi"},"content":{"rendered":"

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi b\u00fcnyesinde y\u00fcr\u00fct\u00fclen Kurumsal \u0130leti\u015fim, Reklam ve Stratejik Marka \u0130leti\u015fimi Y\u00fcksek Lisans Programlar\u0131 ile Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k Doktora Program\u0131; ileti\u015fim alan\u0131nda teorik derinlik, uygulamal\u0131 yetkinlik ve akademik \u00fcretkenli\u011fi bir arada sunan kapsaml\u0131 bir e\u011fitim anlay\u0131\u015f\u0131na sahiptir.<\/p>\n

Programlar, dijital d\u00f6n\u00fc\u015f\u00fcm, k\u00fcreselle\u015fme ve h\u0131zla de\u011fi\u015fen ileti\u015fim teknolojilerinin etkisi alt\u0131nda yeniden \u015fekillenen ileti\u015fim alan\u0131nda; kurumlar\u0131n, markalar\u0131n ve toplumsal akt\u00f6rlerin stratejik ileti\u015fim s\u00fcre\u00e7lerini y\u00f6netebilecek, yenilik\u00e7i, analitik ve etik de\u011ferlere ba\u011fl\u0131 uzmanlar yeti\u015ftirmeyi hedeflemektedir.<\/p>\n

Kurumsal \u0130leti\u015fim Y\u00fcksek Lisans Program\u0131 (Tezli ve Tezsiz)<\/strong><\/p>\n

Bu program, kurumlar\u0131n itibar, kriz, payda\u015f ve dijital ileti\u015fim s\u00fcre\u00e7lerini y\u00f6netebilen; stratejik ileti\u015fim planlamas\u0131, kurumsal kimlik ve s\u00fcrd\u00fcr\u00fclebilirlik alanlar\u0131nda yetkin profesyoneller yeti\u015ftirir. M\u00fcfredat, kurumsal ileti\u015fimin kuramsal temelleri ile uygulamal\u0131 stratejileri b\u00fct\u00fcnle\u015ftirerek \u00f6\u011frencilere analitik ve ele\u015ftirel bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazand\u0131r\u0131r.<\/p>\n

Reklam ve Stratejik Marka \u0130leti\u015fimi Y\u00fcksek Lisans Program\u0131 (Tezli ve Tezsiz)<\/strong><\/p>\n

Bu program, markalar\u0131n hedef kitleleriyle kurdu\u011fu ileti\u015fim s\u00fcre\u00e7lerini stratejik d\u00fczeyde analiz edebilen, yarat\u0131c\u0131 reklam kampanyalar\u0131 geli\u015ftirebilen ve marka de\u011ferini s\u00fcrd\u00fcr\u00fclebilir bi\u00e7imde y\u00f6netebilen ileti\u015fim uzmanlar\u0131 yeti\u015ftirir. Uygulamal\u0131 at\u00f6lye \u00e7al\u0131\u015fmalar\u0131, vaka analizleri ve proje tabanl\u0131 \u00f6\u011frenme y\u00f6ntemleriyle \u00f6\u011frencilerin sekt\u00f6rel ve akademik becerileri g\u00fc\u00e7lendirilir.<\/p>\n

Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k Doktora Program\u0131<\/strong><\/p>\n

Doktora Program\u0131, ileti\u015fim bilimlerinin kuramsal temellerini ileri d\u00fczeyde irdeleyebilen, metodolojik a\u00e7\u0131dan yetkin, ulusal ve uluslararas\u0131 d\u00fczeyde \u00f6zg\u00fcn akademik \u00e7al\u0131\u015fmalar y\u00fcr\u00fctebilen ara\u015ft\u0131rmac\u0131 ve akademisyenler yeti\u015ftirmeyi ama\u00e7lar. Program, ileti\u015fim ve medya olgusunu tarihsel, k\u00fclt\u00fcrel, siyasal ve ekonomik ba\u011flamlarda disiplinler aras\u0131 bir yakla\u015f\u0131mla ele al\u0131r. Kat\u0131l\u0131mc\u0131lara, halkla ili\u015fkiler ve reklamc\u0131l\u0131k alan\u0131nda bilimsel \u00fcretim yapabilme, \u00f6zg\u00fcn ara\u015ft\u0131rma y\u00fcr\u00fctebilme ve ele\u015ftirel \u00e7\u00f6z\u00fcmleme becerileri kazand\u0131r\u0131r.<\/p>\n

 <\/p>\n

Prof. Dr. Yusuf DEVRAN<\/strong><\/p>\n

\u00a0ydevran@ticaret.edu.tr<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi b\u00fcnyesinde y\u00fcr\u00fct\u00fclen Kurumsal \u0130leti\u015fim, Reklam ve Stratejik Marka \u0130leti\u015fimi Y\u00fcksek Lisans Programlar\u0131 ile Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k Doktora Program\u0131; ileti\u015fim alan\u0131nda teorik derinlik, uygulamal\u0131 yetkinlik ve akademik \u00fcretkenli\u011fi bir arada sunan kapsaml\u0131 bir e\u011fitim anlay\u0131\u015f\u0131na sahiptir. Programlar, dijital d\u00f6n\u00fc\u015f\u00fcm, k\u00fcreselle\u015fme ve h\u0131zla de\u011fi\u015fen ileti\u015fim teknolojilerinin etkisi alt\u0131nda yeniden \u015fekillenen ileti\u015fim […]<\/p>\n","protected":false},"author":43,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"genel_sayfa.php","meta":{"footnotes":""},"yoast_head":"\nGenel Bilgi - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/lisansustu-genel-bilgi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genel Bilgi\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi b\u00fcnyesinde y\u00fcr\u00fct\u00fclen Kurumsal \u0130leti\u015fim, Reklam ve Stratejik Marka \u0130leti\u015fimi Y\u00fcksek Lisans Programlar\u0131 ile Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k Doktora Program\u0131; ileti\u015fim alan\u0131nda teorik derinlik, uygulamal\u0131 yetkinlik ve akademik \u00fcretkenli\u011fi bir arada sunan kapsaml\u0131 bir e\u011fitim anlay\u0131\u015f\u0131na sahiptir. 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