{"id":148,"date":"2019-03-08T22:57:22","date_gmt":"2019-03-08T19:57:22","guid":{"rendered":"http:\/\/ticaret.edu.tr\/hir\/?p=148"},"modified":"2021-07-15T23:00:53","modified_gmt":"2021-07-15T20:00:53","slug":"digidayste-dijital-evrim-ve-yapay-secilim-konusuldu","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2019\/03\/08\/digidayste-dijital-evrim-ve-yapay-secilim-konusuldu\/","title":{"rendered":"Digidays\u2019te Dijital Evrim ve Yapay Se\u00e7ilim Konu\u015fuldu!"},"content":{"rendered":"

Dijital Pazarlama \u0130leti\u015fimi G\u00fcnleri Digidays, bu y\u0131l da dopdolu i\u00e7eri\u011fi ile dikkat \u00e7ekti. 5-7 Mart tarihleri aras\u0131nda \u201cDijital Evrim ve Yapay Se\u00e7ilim\u201d temas\u0131 ile d\u00fczenlenen Digidays reklam, pazarlama ve ileti\u015fim alan\u0131nda sekt\u00f6rde \u00e7al\u0131\u015fan pek \u00e7ok konuk a\u011f\u0131rlad\u0131.<\/p>\n

\u0130stanbul Ticaret \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen Dijital Pazarlama \u0130leti\u015fimi G\u00fcnleri Digidays, B\u00f6l\u00fcm Ba\u015fkan\u0131 Do\u00e7. Dr. Rukiye G\u00fclay \u00d6zt\u00fcrk\u2019\u00fcn a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131yla ba\u015flad\u0131. Etkinli\u011fin d\u00fczenlenmesinde eme\u011fi ge\u00e7enlere te\u015fekk\u00fcr eden \u00d6zt\u00fcrk, \u00fc\u00e7 g\u00fcn boyunca dijital ileti\u015fimde ya\u015fanan geli\u015fmelerin konu\u015fulaca\u011f\u0131n\u0131 belirtti.<\/p>\n

Digidays\u2019in birinci oturumunda Laf Ajans Kurucu Orta\u011f\u0131 Hasan L\u00fctf\u00fc \u00d6rsdemir ve Yedifark Reklam Ajans\u0131 kurucu orta\u011f\u0131 \u00dcsame Kaya \u201cYapay Se\u00e7ilim\u201d ba\u015fl\u0131kl\u0131 konu\u015fmalar\u0131n\u0131 yapt\u0131lar. \u00d6rsdemir ve Kaya, yapay se\u00e7ilimin dijital d\u00fcnyada nas\u0131l uyguland\u0131\u011f\u0131n\u0131 ve meydana getirece\u011fi de\u011fi\u015fimleri tart\u0131\u015ft\u0131lar.<\/p>\n

Bili\u015fim Teknolojileri ve Siber G\u00fcvenlik Derne\u011fi Ba\u015fkan\u0131 Yavuz Selim Y\u00fcksel, \u201cIOT ve Dijital D\u00f6n\u00fc\u015f\u00fcm\u201d ba\u015fl\u0131kl\u0131 sunumunu ger\u00e7ekle\u015ftirdi. Y\u00fcksel, dijital mahremiyet konusuna de\u011findi. Ard\u0131ndan Kantar Medya Do\u011fu Avrupa B\u00f6lgesi T\u00fcrkiye \u015eubesi M\u00fc\u015fteri \u0130li\u015fkileri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 ve Mobil Pazarlama Derne\u011fi MMA E\u015f Ba\u015fkan\u0131 Erdem Tolon \u201cTrends in Digital\u201d hakk\u0131nda konu\u015ftu. Tolon, dijital trendlerin t\u00fcm sekt\u00f6rler taraf\u0131ndan izlenmesi gerekti\u011fini s\u00f6yledi.<\/p>\n

Dijital spor da konu\u015fuldu<\/p>\n

“Spor End\u00fcstrisi ve Dijitalle\u015fme” ba\u015fl\u0131kl\u0131 panele Lenova Genel M\u00fcd\u00fcr\u00fc Emre Hantalo\u011flu, Dragon Medya Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ozan Korkut ve Dijital Panzehir Y\u00f6neticisi Tankut Merter kat\u0131ld\u0131. Paneli \u0130lanc\u0131l\u0131k Reklam Ajans\u0131 E\u015f Ba\u015fkan\u0131 Ender Merter y\u00f6netti. Panelde spor end\u00fcstrisinin bug\u00fcn\u00fc ve gelece\u011fi tart\u0131\u015f\u0131ld\u0131.<\/p>\n

Acun Medya Dijital Medya Sorumlusu Tu\u011f\u00e7e Sa\u011flam, “Sosyal Medya Takibi ve Kriz Y\u00f6netimi” ba\u015fl\u0131kl\u0131 sunumu ile Digidays\u2019e kat\u0131ld\u0131. Sa\u011flam, kriz ileti\u015fiminde izlenmesi gereken d\u00f6rt ad\u0131m\u0131 ise \u015f\u00f6yle belirtti: \u201cDinle, haz\u0131rlan, cevap ver ve cevab\u0131 da\u011f\u0131t\u201d.<\/p>\n

360+ Media Interactive Founder CEO Blippar T\u00fcrkiye CEO’su Zehra \u00d6ney, “Artt\u0131r\u0131lm\u0131\u015f Ger\u00e7ekler ve Gelece\u011fin Meslekleri” konulu bir sunum ger\u00e7ekle\u015ftirdi. \u00d6ney, g\u00fcn\u00fcm\u00fczde ki\u015fisel deneyimin en \u00f6nemli unsur oldu\u011funu ifade etti.<\/p>\n

Dijital Stratejist Onur Ayd\u0131n, “AIML ve Sonsuza Dek Ya\u015fayacak Dijital Klonunuzu Yaratmak” ba\u015fl\u0131kl\u0131 bir sunum yapt\u0131. Ayd\u0131n, hedefinin kendi robotunu yaratmak oldu\u011funu ifade etti ve gelecekteki insanlar\u0131n kendi robotlar\u0131n\u0131 yaratacaklar\u0131n\u0131 belirtti.<\/p>\n

On \u0130leti\u015fim Kurucu Orta\u011f\u0131 \u0130pek \u00d6zg\u00fcden, \u201cAllways On\u201d ba\u015fl\u0131kl\u0131 bir sunum ger\u00e7ekle\u015ftirdi. \u00d6zg\u00fcden, ya\u015fam tarz\u0131n\u0131n dijitalle\u015fti\u011fini ifade etti.<\/p>\n

GamFed Turkey Representer & Sarente Game-on Ercan Altu\u011f Y\u0131lmaz ile birlikte \u201cDikkat Oyunlar\u0131na Ho\u015fgeldiniz: Dijitalde Oyunla\u015ft\u0131rma ve Hik\u00e2yele\u015ftirme\u201d konusunu ele alan Ar\u00e7elik \u0130novasyon b\u00f6l\u00fcm\u00fcnden Digidays\u2019e kat\u0131lan Eren G\u00f6kg\u00fcr ise, oyunlar\u0131n art\u0131k dijital d\u00fcnyaya ta\u015f\u0131nd\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n

Dijitalde l\u00fcks marka<\/p>\n

Digidays\u2019in ikinci g\u00fcn\u00fc ise Est\u00e9e Lauder Ticari Direkt\u00f6r\u00fc Berrin \u00d6zduman\u2019\u0131n “Influencer Marketing” ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131 ile ba\u015flad\u0131. \u00d6zduman\u2019\u0131n ard\u0131ndan eXperientia Consulting Kurucusu Sencer Deren”L\u00fckse Dijital Dokunu\u015f” ba\u015fl\u0131kl\u0131 sunumunu yapt\u0131. \u00d6zduman ve Deren l\u00fcks markalar\u0131n dijital mecray\u0131 nas\u0131l kulland\u0131klar\u0131n\u0131 anlatt\u0131.<\/p>\n

Teknoloji \u00c7\u00f6z\u00fcmleri Merkezi (TCM) Y\u00f6netici Orta\u011f\u0131 \u00d6zg\u00fcr Altunta\u015f \u201cYapay Zeka” konusunda bilgi verdi ve yapay zekadan nas\u0131l faydalan\u0131ld\u0131\u011f\u0131na ili\u015fkin \u00f6rnekler sundu. \u00c7i\u00e7ek Filosu Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u0130smail Ba\u015faran ise “\u00c7i\u00e7ek Sekt\u00f6r\u00fcnde Dijitalle\u015fme” hakk\u0131nda sunumunu ger\u00e7ekle\u015ftirdi. Hopi \u0130\u015f Geli\u015ftirme ve Pazarlama Direkt\u00f6r\u00fc Tu\u011f\u00e7e Erul da “Omnichannel Retailer” konulu sunum ile Digidays\u2019e kat\u0131ld\u0131. Galatasaray \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Ki\u015fileraras\u0131 \u0130leti\u015fim B\u00f6l\u00fcm Ba\u015fkan\u0131 Do\u00e7.Dr.Elgiz Y\u0131lmaz Altunta\u015f “Sa\u011fl\u0131kta Dijital D\u00f6n\u00fc\u015f\u00fcm” konusuyla sa\u011fl\u0131k alan\u0131nda ya\u015fanan de\u011fi\u015fimleri anlatt\u0131.<\/p>\n

GeMedya Ajans Ba\u015fkan\u0131 Yusuf Andi\u00e7, “Dijital’de M\u00fc\u015fteriyi Memnun Etme Sanat\u0131” konusuya etkinli\u011fe katk\u0131 sundu. Borusan Otomotiv BMW Dijital Pazarlama Birim Y\u00f6neticisi Tu\u011f\u00e7e Baykut P\u0131nar “Otomotiv Sekt\u00f6r\u00fcnde Dijital Pazarlama” ba\u015fl\u0131kl\u0131 sunumu ile kat\u0131ld\u0131. DigitalAge Sorumlu Yaz\u0131 \u0130\u015fleri M\u00fcd\u00fcr\u00fc Sava\u015f \u00d6nemli ve \u00c7izer, Y\u00f6netmen Fatih Sinan \u015eim\u015fek ise “Dijital \u00c7a\u011fda Dergicilik” konusunu ele ald\u0131lar ve ya\u015fanan de\u011fi\u015fimlerle ilgili bilgi verdiler.<\/p>\n

Reklamda ne de\u011fi\u015fti?<\/p>\n

Digidays\u2019in son g\u00fcn\u00fc Gazeteci Emre K\u0131z\u0131lkaya “Dijital Edit\u00f6rler Genelde Kullan\u0131c\u0131y\u0131 Dijital Pazarlamac\u0131lardan Daha \u0130yi Tan\u0131yor, Peki Neden?” konulu sunumu ile ba\u015flad\u0131. Ard\u0131ndan Melon Reklam Dijital Reklam Direkt\u00f6r\u00fc Cenap Co\u015fkun “Dijital Medyada Son Trendler” konusu hakk\u0131nda konu\u015ftu. Anadolu \u00dcniversitesi Marketing Consultant Kezban Saki Yalt\u0131rak ve Head of Comms Design ve Content at People Initiative Ula\u015f Bozan “TV’nin Gelece\u011fi” konulu bir sunum yapt\u0131lar. MENA-Dugout Limited Regional Manager Ekin G\u00fcnel ve Sagatise Kurucusu Utku Cenikli \u201cSports Digital Marketing\u201d konulu sunumlar\u0131n\u0131 ger\u00e7ekle\u015ftirdiler.<\/p>\n

Thaat’s It! Kurucusu Haluk Sicimo\u011flu, \u201cModa S\u00f6zc\u00fcklerle Hava Atma Devri Kapand\u0131\u201d Ne Dersiniz? Konusu \u00fczerine konu\u015ftu. Ard\u0131ndan Influencer J\u00fclide K\u0131r, \u201c\u0130nstagram\u2019da Payla\u015f\u0131yorum, O Halde Var\u0131m\u201d ba\u015fl\u0131kl\u0131 bir sunum ger\u00e7ekle\u015ftirdi. Alametifarika Reklam Ajans\u0131 Kreatif Direkt\u00f6r\u00fc Ozan \u00d6z\u00fcm \u00d6zbey “Reklam D\u00fcnyas\u0131nda Neler Oluyor?” sunumunu yapt\u0131. Reklam Yarat\u0131c\u0131lar\u0131 Derne\u011fi Genel Sekreteri \/ Y\u00f6netim bir. Kurucu Ajans Ba\u015fkan\u0131 Murat \u015eam ise “Dijital Tasar\u0131mda Yarat\u0131c\u0131l\u0131k” ba\u015fl\u0131kl\u0131 sunum ile Digidays\u2019e katk\u0131 verdi.<\/p>\n

Alan\u0131nda uzman pek \u00e7ok konu\u015fmac\u0131y\u0131 a\u011f\u0131rlayan Digidays sona erdi. Digidays\u2019e \u00e7ok say\u0131da \u00f6\u011frenci ve sekt\u00f6rden isimler de ilgi g\u00f6sterdi. Detayl\u0131 Program i\u00e7in l\u00fctfen digidays.ist<\/a> sayfas\u0131n\u0131 ziyaret edin.<\/p>\n

 <\/p>\n

 <\/p>\n

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Dijital Pazarlama \u0130leti\u015fimi G\u00fcnleri Digidays, bu y\u0131l da dopdolu i\u00e7eri\u011fi ile dikkat \u00e7ekti. 5-7 Mart tarihleri aras\u0131nda \u201cDijital Evrim ve Yapay Se\u00e7ilim\u201d temas\u0131 ile d\u00fczenlenen Digidays reklam, pazarlama ve ileti\u015fim alan\u0131nda sekt\u00f6rde \u00e7al\u0131\u015fan pek \u00e7ok konuk a\u011f\u0131rlad\u0131. \u0130stanbul Ticaret \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen Dijital Pazarlama \u0130leti\u015fimi G\u00fcnleri Digidays, […]<\/p>\n","protected":false},"author":110,"featured_media":143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nDigidays\u2019te Dijital Evrim ve Yapay Se\u00e7ilim Konu\u015fuldu! - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2019\/03\/08\/digidayste-dijital-evrim-ve-yapay-secilim-konusuldu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digidays\u2019te Dijital Evrim ve Yapay Se\u00e7ilim Konu\u015fuldu!\" \/>\n<meta property=\"og:description\" content=\"Dijital Pazarlama \u0130leti\u015fimi G\u00fcnleri Digidays, bu y\u0131l da dopdolu i\u00e7eri\u011fi ile dikkat \u00e7ekti. 5-7 Mart tarihleri aras\u0131nda \u201cDijital Evrim ve Yapay Se\u00e7ilim\u201d temas\u0131 ile d\u00fczenlenen Digidays reklam, pazarlama ve ileti\u015fim alan\u0131nda sekt\u00f6rde \u00e7al\u0131\u015fan pek \u00e7ok konuk a\u011f\u0131rlad\u0131. \u0130stanbul Ticaret \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen Dijital Pazarlama \u0130leti\u015fimi G\u00fcnleri Digidays, […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2019\/03\/08\/digidayste-dijital-evrim-ve-yapay-secilim-konusuldu\/\" \/>\n<meta property=\"og:site_name\" content=\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ticaretedutr\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-08T19:57:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-15T20:00:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2020\/05\/AF\u0130\u015e-DIGIDAYS-5-6-7-MART-2019-Kopya.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:site\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2019\/03\/08\/digidayste-dijital-evrim-ve-yapay-secilim-konusuldu\/\",\"url\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2019\/03\/08\/digidayste-dijital-evrim-ve-yapay-secilim-konusuldu\/\",\"name\":\"Digidays\u2019te Dijital Evrim ve Yapay Se\u00e7ilim Konu\u015fuldu! 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