{"id":1705,"date":"2024-07-11T15:18:13","date_gmt":"2024-07-11T12:18:13","guid":{"rendered":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?p=1705"},"modified":"2024-07-11T15:19:33","modified_gmt":"2024-07-11T12:19:33","slug":"the-public-relations-and-advertising-department-held-the-event-the-rewritten-story-of-a-100-year-old-brand","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/en\/2024\/07\/11\/the-public-relations-and-advertising-department-held-the-event-the-rewritten-story-of-a-100-year-old-brand\/","title":{"rendered":"The Public Relations and Advertising Department Held the Event &#8220;The Rewritten Story of a 100-Year-Old Brand&#8221;!"},"content":{"rendered":"<p>The event titled &#8220;The Rewritten Story of a 100-Year-Old Brand,&#8221; organized as part of the Brand Communication course in the Public Relations and Advertising Department at Istanbul Commerce University, was held on May 22, 2024, moderated by Prof. Dr. G\u00f6zde \u00d6ymen Engindeniz. The event featured Di\u011fdem Cengiz G\u00fcrsel, Communications and Consumer Services Manager of Tchibo Turkey, and \u015eahin Sezer Din\u00e7er, Founder of Brand Planet, as guests.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1677\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Resim0-300x300.png\" alt=\"\" width=\"540\" height=\"540\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Resim0-300x300.png 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Resim0-150x150.png 150w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Resim0-768x768.png 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Resim0.png 802w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p>The program began with the introductions of Di\u011fdem Cengiz G\u00fcrsel and \u015eahin Sezer Din\u00e7er. G\u00fcrsel talked about Tchibo&#8217;s founding story and the sectors it operates in.<\/p>\n<p>Good News for Coffee Lovers, Edushco is Now in Turkey!<\/p>\n<p>G\u00fcrsel first explained the history of Edushco, the brand&#8217;s communication style, and Edushco&#8217;s persona. She then announced that the Edushco brand would enter the Turkish market starting from May 27.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1673\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Basliksiz-2-300x300.png\" alt=\"\" width=\"547\" height=\"547\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Basliksiz-2-300x300.png 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Basliksiz-2-150x150.png 150w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Basliksiz-2-768x768.png 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Basliksiz-2.png 800w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The Two Most Important Points We Trust: &#8220;Our Quality and Taste,&#8221; That&#8217;s Why We Focus on Sampling!<\/p>\n<p>G\u00fcrsel and Din\u00e7er highlighted that the new Eduscho brand, entering the Turkish market, allowed students to try its &#8220;2-in-1&#8221; and &#8220;3-in-1&#8221; products, emphasizing their confidence in the taste and quality of these products.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1680\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Resim9-300x300.png\" alt=\"\" width=\"544\" height=\"544\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Resim9-300x300.png 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Resim9-150x150.png 150w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Resim9-768x769.png 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2024\/07\/Resim9.png 802w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/p>\n<p>Later, G\u00fcrsel talked about the digital advertising campaigns that Edushco will conduct and shared various market data.<\/p>\n<p>G\u00fcrsel and Din\u00e7er answered questions from the students, and the session concluded.<\/p>\n<p>Digital Communication is Our Business!<\/p>\n<p>Instagram: pradistanbul<\/p>\n<p>Twitter: prad_istanbul<\/p>\n<p>LinkedIn: pradistanbul<\/p>\n<p>YouTube: Prad \u0130st<\/p>\n<p>For Communication &amp; Information: <a rel=\"noreferrer\">pradistanbul@gmail.com<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The event titled &#8220;The Rewritten Story of a 100-Year-Old Brand,&#8221; organized as part of the Brand Communication course in the Public Relations and Advertising Department at Istanbul Commerce University, was held on May 22, 2024, moderated by Prof. Dr. G\u00f6zde \u00d6ymen Engindeniz. The event featured Di\u011fdem Cengiz G\u00fcrsel, Communications and Consumer Services Manager of Tchibo [&hellip;]<\/p>\n","protected":false},"author":190,"featured_media":1677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Public Relations and Advertising Department Held the Event &quot;The Rewritten Story of a 100-Year-Old Brand&quot;! - DEPARTMENT NEWS - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/en\/2024\/07\/11\/the-public-relations-and-advertising-department-held-the-event-the-rewritten-story-of-a-100-year-old-brand\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Public Relations and Advertising Department Held the Event &quot;The Rewritten Story of a 100-Year-Old Brand&quot;!\" \/>\n<meta property=\"og:description\" content=\"The event titled &#8220;The Rewritten Story of a 100-Year-Old Brand,&#8221; organized as part of the Brand Communication course in the Public Relations and Advertising Department at Istanbul Commerce University, was held on May 22, 2024, moderated by Prof. Dr. G\u00f6zde \u00d6ymen Engindeniz. 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