{"id":204,"date":"2021-05-07T16:27:57","date_gmt":"2021-05-07T13:27:57","guid":{"rendered":"http:\/\/ticaret.edu.tr\/hir\/?p=204"},"modified":"2021-07-15T22:59:01","modified_gmt":"2021-07-15T19:59:01","slug":"iletisim-fakultesi-digidays-2021de-dijital-donusumu-sektorun-oncu-isimleri-ile-ele-aldi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2021\/05\/07\/iletisim-fakultesi-digidays-2021de-dijital-donusumu-sektorun-oncu-isimleri-ile-ele-aldi\/","title":{"rendered":"\u0130leti\u015fim Fak\u00fcltesi \u201cDIGIDAYS 2021\u201dde Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fc Sekt\u00f6r\u00fcn \u00d6nc\u00fc \u0130simleri ile Ele Ald\u0131."},"content":{"rendered":"

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan 9-10 Nisan\u2019da ger\u00e7ekle\u015ftirilen Digidays 2021 program\u0131na, ulusal ve uluslararas\u0131 firmalar\u0131n \u00fcst d\u00fczey y\u00f6neticileri ve dijital alanda sekt\u00f6r\u00fcn \u00f6nde gelen temsilcileri kat\u0131ld\u0131. \u0130leti\u015fim Fak\u00fcltesi b\u00fcnyesindeki akademisyenlerin moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirilen etkinlikte; yapay zeka, dijital \u00e7a\u011fda sosyal sorumluluk, oyunla\u015ft\u0131rman\u0131n g\u00fcc\u00fc, dijitalle\u015fmede bulut teknolojileri, s\u00fcrd\u00fcr\u00fclebilirlik, dijital kanaat \u00f6nderleri gibi konularda bilgi ve deneyimler payla\u015f\u0131ld\u0131. \u0130ki g\u00fcn s\u00fcren etkinlikte toplam 12 oturumda 13 konu\u015fmac\u0131\u00a0 dijitalle\u015fme ve dijital ileti\u015fim alan\u0131ndaki sekt\u00f6rel deneyimlerini payla\u015ft\u0131.<\/strong><\/p>\n

\u201cDigidays D\u00f6rd\u00fcnc\u00fc Y\u0131l\u0131nda Markala\u015fma Yolunda\u201d<\/strong><\/p>\n

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00f6nc\u00fcl\u00fc\u011f\u00fcnde,Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc ile Medya ve \u0130leti\u015fim B\u00f6l\u00fcmleri i\u015f birli\u011finde ger\u015fekle\u015fen \u201cDigidays 2021\u201d program\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan \u0130stanbul Ticaret \u00dcniversitesi Rekt\u00f6r\u00fc Prof. Dr. Y\u00fccel O\u011furlu, dijital teknolojilerin son 30 y\u0131lda b\u00fcy\u00fck bir h\u0131zla geli\u015fti\u011fi ve hayat\u0131n her alan\u0131na girdi\u011fine dikkat \u00e7ekerek, reklam ve halkla ili\u015fkiler alan\u0131nda da \u00f6nemli de\u011fi\u015fimlere neden oldu\u011funu ve ileti\u015fim d\u00fcnyas\u0131nda yeni medya ara\u00e7lar\u0131n\u0131n \u00e7ok daha fazla tercih edilmeye ba\u015flad\u0131\u011f\u0131n\u0131 ve bu s\u00fcre\u00e7te yapay zekan\u0131n \u00f6nemli bir etkisi oldu\u011funu s\u00f6yledi. Ard\u0131ndan a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftiren Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk, ilki 2017 y\u0131l\u0131nda yap\u0131lan Digidays etkinliklerinin bu y\u0131l 4. d\u00fczenlediklerini belirterek, dijital d\u00fcnyan\u0131n sekt\u00f6rel ve akademik nabz\u0131n\u0131n bu prgramda att\u0131\u011f\u0131n\u0131 ifade etti. \u00d6zt\u00fcrk, iki g\u00fcn s\u00fcrecek bu etkinlikle ilk kez dijital ileti\u015fimin, yapay zeka, dijital sosyal sorumluluk, oyunla\u015ft\u0131rma gibi bir \u00e7ok konuda \u00e7ok boyutlu bir \u015fekilde ele al\u0131naca\u011f\u0131n\u0131 ve Digidays\u2019in\u00a0 art\u0131k marka bir etkinli\u011fe d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc vurgulad\u0131.<\/p>\n

\u201cYaz\u0131l\u0131m Sekt\u00f6r\u00fcnde D\u00fcnya ile Birlikte Gidiyoruz\u201d<\/strong><\/p>\n

Etkinli\u011fin ilk g\u00fcn\u00fcnde, Prof. Dr. G\u00fclay \u00d6zt\u00fcrk\u2019\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc yapt\u0131\u011f\u0131 \u2018Yapay Zeka Ya\u015fam\u0131 Nas\u0131l De\u011fi\u015ftirecek\u2019 ba\u015fl\u0131kl\u0131 oturumda konu\u015fan Hewlett Packard Enterprise T\u00fcrkiye, Kazakistan & K\u0131rg\u0131zistan Genel M\u00fcd\u00fcr\u00fc G\u00fcng\u00f6r Kaymak, yapay zekan\u0131n derin \u00f6\u011frenme, makine \u00f6\u011frenmesi gibi bile\u015fenlerden olu\u015fan ve bug\u00fcn bir\u00e7ok sekt\u00f6rde bunun kullan\u0131ld\u0131\u011f\u0131n\u0131 belirterek \u201cYapay zekan\u0131n i\u00e7inde \u00e7e\u015fitli disiplinlerin oldu\u011funu g\u00f6r\u00fcyoruz. Yaz\u0131l\u0131m sekt\u00f6r\u00fcnde d\u00fcnya ile birlikte gidiyoruz. \u00d6nemli olan veriyi nas\u0131l kullanabilece\u011finizdir. Aylarca s\u00fcrebilecek analizler yapay zeka ile \u00e7ok k\u0131sa s\u00fcrede yap\u0131labiliyor.<\/em>\u201d \u015feklinde konu\u015ftu.<\/p>\n

\u201cPandemide Yat\u0131r\u0131mlar\u0131 Durdurmay\u0131p, Aksine Art\u0131rma Karar\u0131 Ald\u0131k\u201d<\/strong><\/p>\n

\u0130kinci oturumda \u00d6\u011fr. G\u00f6r. Bilal Ayan\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc yapt\u0131\u011f\u0131, \u201cTurizm ve Teknolojiyi Birle\u015ftiren Platform: Bizigo\u201d ba\u015fl\u0131kl\u0131 oturumda Erka Grubu Kurucusu ve CEO\u2019su Serhat Kahraman, \u015firket k\u00fclt\u00fcr\u00fcn\u00fc de\u011fi\u015ftirerek kurum i\u00e7i bir giri\u015fim olarak olu\u015fturduklar\u0131 kurumsal seyahat markas\u0131 Bizigo markas\u0131 hakk\u0131nda bilgi verdi. Kahraman, kurumsal seyahat hizmetini dijital platforma d\u00f6n\u00fc\u015ft\u00fcrklerini kaydederek \u015funlar\u0131 s\u00f6yledi: \u201cPandemide ge\u00e7mi\u015f krizleri analiz ederek bir karar verdik. Bu d\u00f6nemde yat\u0131r\u0131mlar\u0131 durdurmay\u0131p aksine art\u0131rd\u0131k<\/em>.\u201d<\/p>\n

\u201cMc Robot Uygulamas\u0131 ile Y\u00fczde 95 Verimlilik Sa\u011flad\u0131k\u201d<\/strong><\/p>\n

\u00dc\u00e7\u00fcnc\u00fc oturumda Prof. Dr. Zeliha Hepkon\u2019un moderat\u00f6rl\u00fc\u011f\u00fcnde, \u201cDijital D\u00fcnyada \u0130\u015fveren Markas\u0131 ve IK Verimlilik \u00c7al\u0131\u015fmalar\u0131\u201d ba\u015fl\u0131kl\u0131 oturumda McDonald\u2019s T\u00fcrkiye \u0130nsan Kaynaklar\u0131 M\u00fcd\u00fcr\u00fc Ece Demet Kuran, McDonald\u2019s\u2019\u0131n insan kaynaklar\u0131 s\u00fcrecinde dijitalle\u015fme ve yapay zekay\u0131 nas\u0131l kulland\u0131klar\u0131n\u0131 anlatarak \u015funlar\u0131 belirtti: \u201c\u0130nsan kaynaklar\u0131 sistemimizde dijital uygulamalar geli\u015ftirdik. Mc Robot uygulamas\u0131 ile y\u00fczde 95 verimlilik sa\u011flad\u0131k<\/em>.\u201d<\/p>\n

\u201cSosyal Sorumluluk \u015eirketlerin DNA\u2019s\u0131nda Olmal\u0131\u201d<\/strong><\/p>\n

D\u00f6rd\u00fcnc\u00fc oturumda \u0130leti\u015fim Fak\u00fcltesi Dekan\u0131 Prof. Dr. Celalettin Akta\u015f\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde \u0130nternet \u00c7a\u011f\u0131nda Kurumsal Sosyal Sorumluluk\u201d ba\u015fl\u0131kl\u0131 oturumda Vodafone T\u00fcrkiye \u0130cra Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Vodafone Vakf\u0131 Ba\u015fkan\u0131 Dr. Hasan S\u00fcel, Vodofone\u2019un kurumsal sosyal sorumluluk faaliyetleri hakk\u0131nda bilgi ve deneyimlerini payla\u015ft\u0131. \u015eirketlerin toplumsal sorunlara duyarl\u0131 olmas\u0131 gerekti\u011fini ifade eden S\u00fcel; \u201cG\u00fcveni itibarla birlikte d\u00fc\u015f\u00fcnmek laz\u0131m. \u015eirketler t\u00fcketicilerin kalplerinde ve zihinlerinde yer ederek s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flayabilir. Sosyal sorumluluk faaliyetlerinde ba\u015far\u0131s\u0131nda \u015firketin DNA\u2019s\u0131nda bu sosyal fayda bak\u0131\u015f\u0131 olmal\u0131d\u0131r. Bug\u00fcne kadar kurumsal sosyal sorumluluk alan\u0131nda 47 milyon TL\u2019lik bir yat\u0131r\u0131m yapt\u0131k.\u00a0 4.3 milyon insan\u0131n hayat\u0131na dokunduk. Dijital teknoloji alan\u0131nda 110 bin \u00e7ocu\u011fa kod yazma e\u011fitimi verdik. Biz bu s\u00fcre\u00e7leri profesyonel olarak ele al\u0131yoruz ve \u00f6l\u00e7\u00fcmlemeye \u00f6nem veriyoruz<\/em>.\u201d\u00a0 dedi.<\/p>\n

\u201cZ Ku\u015fa\u011f\u0131 Yenili\u011fin Par\u00e7as\u0131 ve Dahil Olmay\u0131 \u0130stiyor\u201d<\/strong><\/p>\n

Be\u015finci oturumda Do\u00e7. Dr. Nihal Kocabay \u015eener\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde, \u201cDijital D\u00fcnyada T\u00fcketiciyi Anlamak\u201d ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcmde. Akademetre Ara\u015ft\u0131rma ve Stratejik Planlama \u015eirketi KurucusuDr. Halil \u0130brahim Zeytin, de\u011fer ekonomisinden, an ekonomisine de\u011fi\u015fen t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 ve dijital teknolojilerin d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc etkilerini anlatt\u0131. Halil \u0130brahim Zeytin, bug\u00fcn\u00fcn ge\u00e7erli de\u011ferinin, deneyimlemeye sahip olmak oldu\u011funu ifade ederek, \u201cZ ku\u015fa\u011f\u0131 sahip olma yerine kullanmaya daha \u00e7ok odakl\u0131d\u0131r. Bu da dahil olma arzusundan kaynaklanmaktad\u0131r. Z ku\u015fa\u011f\u0131 yenili\u011fin par\u00e7as\u0131 ve dahil olmay\u0131 istiyor<\/em>.\u201d dedi.<\/p>\n

\u201cSalg\u0131n S\u00fcrecinde \u00c7ikolata T\u00fcketimi \u0130ki Kat Artt\u0131\u201d<\/strong><\/p>\n

\u0130lk g\u00fcn\u00fcn son oturumunda \u0130leti\u015fim Fak\u00fcltesi Dekan\u0131 Prof. Dr. Celalettin Akta\u015f\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde \u201cGODIVA Dijital Mecra ile \u00c7ikolata A\u015fk\u0131n\u0131n Yay\u0131lmas\u0131\u201d ba\u015fl\u0131kl\u0131 oturumda GODIVA CEO\u2019su Nurta\u00e7 Ziyal Afridi pandemi s\u00fcrecinde GODIVA olarak neler yapt\u0131klar\u0131n\u0131 ve stratejilerini payla\u015ft\u0131. Afridi, pandemide ma\u011fazalar\u0131nda sunduklar\u0131 hizmetleri paket hizmet olarak dijital ortamda t\u00fcketicilere sunduklar\u0131n\u0131 kaydetti. Afridi, bu d\u00f6nemde \u00e7oklu kanal stratejilerini bu duruma g\u00f6re d\u00fczenleyerek dijitalin sundu\u011fu f\u0131rsatlar\u0131 de\u011ferlendirmeye odakland\u0131klar\u0131n\u0131 belirterek \u015funlar\u0131 kaydetti: \u201cSalg\u0131n s\u00fcrecinde \u00e7ikolata t\u00fcketiminde iki kat art\u0131\u015f g\u00f6r\u00fcld\u00fc. Salg\u0131nda \u00e7ikolatan\u0131n mutluluk veren hissini evlere ta\u015f\u0131ma d\u00fc\u015f\u00fcncesi ile sosyal mecralardan \u015feflerimiz \u00e7ikolata tarifleri vererek ailelere bu lezzeti ta\u015f\u0131mak istedik<\/em>.\u201d<\/p>\n

\u201cCiddi Oyun Asl\u0131nda \u0130leti\u015fimcilerin \u0130\u015fidir\u201d<\/strong><\/p>\n

Digidays\u2019in ikinci g\u00fcn\u00fcnde ilk oturumda Prof. Dr. Oya \u015eak\u0131 Ayd\u0131n\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde \u201c\u0130nternet \u00c7a\u011f\u0131nda Oyunla\u015ft\u0131rman\u0131n Sihirli G\u00fcc\u00fc\u201d ba\u015fl\u0131kl\u0131 oturumda Momentum Digital Media Technologies CEO\u2019su Dr. Mehmet Kemal \u00d6zkan, ciddi oyun kavram\u0131n\u0131 ve uygulama alanlar\u0131n\u0131 anlatt\u0131. Ciddi oyun kavram\u0131n\u0131n e\u011fitim ama\u00e7l\u0131 bir i\u00e7erik oldu\u011funu ve i\u00e7inde meydan okuma, rekabet gibi olgular\u0131 da bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 belirten \u00d6zkan, \u201cCiddi oyun kavram\u0131 e\u011flendirme ve hikayele\u015ftirme kavramlar\u0131n\u0131 i\u00e7ermektedir. Savunmadan, sa\u011fl\u0131k ve e\u011fitime bir\u00e7ok alanda kullan\u0131lmaktad\u0131r. Bu alanda as\u0131l d\u00f6n\u00fc\u015f\u00fcm 2002\u2019de America\u2019s Army oyunu ile oldu. Bu oyun ile ABD asker alma s\u00fcre\u00e7lerini bu oyun ile yaparak belirli nitelikteki insanlar\u0131 daha h\u0131zl\u0131 ve do\u011fru bir \u015fekilde se\u00e7ebildi. Ard\u0131ndan firmalarda bundan yararlanma yoluna gittiler. \u00d6zellikle yeni nesle ula\u015fmada bu y\u00f6ntem \u00e7ok etkilidir. Asl\u0131nda bu alan ileti\u015fimcilerin i\u015fi<\/em>\u201d diye konu\u015ftu.<\/p>\n

\u201c\u0130leti\u015fim S\u00fcrd\u00fcrebilirli\u011fin En \u00d6nemli Arac\u0131d\u0131r\u201d<\/strong><\/p>\n

Etkinli\u011fin ikinci b\u00f6l\u00fcm\u00fcnde Prof. Dr. G\u00fclay \u00d6zt\u00fcrk\u2019\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcnde, \u201cDijital D\u00fcnyada S\u00fcrd\u00fcr\u00fclebilirlik\u201d ba\u015fl\u0131kl\u0131 oturumda, The Zero Point Project Founder Ula\u015f Bozan, S\u00fcrd\u00fcrebilirli\u011fin bir strateji oldu\u011funu ve insan, marka, STK\u2019 gibi sacayaklar\u0131 \u00fczerinde bir yap\u0131y\u0131 ifade etti\u011fini a\u00e7\u0131klad\u0131. Bozan, \u201cS\u00fcrd\u00fcrebilirli\u011fin olu\u015fturan t\u00fcm unsurlar\u0131n birlikte \u00e7al\u0131\u015fmas\u0131 gerekmektedir. Biz dijitalin marka ve STK\u2019lar\u0131n kendilerini anlatmalar\u0131na f\u0131rsat vermesini sa\u011flayarak, \u00a0markan\u0131n kendi alan\u0131n\u0131 mecraya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. \u0130nsanlar markan\u0131n toplumsal sorumluluklara duyarl\u0131 olmas\u0131n\u0131 bekliyor. \u0130leti\u015fim, s\u00fcrd\u00fcrebilirli\u011fin en \u00f6nemli arac\u0131d\u0131r<\/em>.\u201d dedi.<\/p>\n

\u201cBlockchain Sanat Eserleri Trendi Reklamc\u0131l\u0131\u011f\u0131 da Etkileyecek\u201d<\/strong><\/p>\n

\u00dc\u00e7\u00fcnc\u00fc oturumda Dr. \u00d6\u011fr. \u00dcyesi Erdem Tatl\u0131 moderat\u00f6rl\u00fc\u011f\u00fcnde, \u201cPikselle\u015ftiremediklerimizden misiniz?\u201d ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcmde VMLY&R Creative Group Head Efe Kaptano\u011flu, dijital d\u00fcnyada yarat\u0131c\u0131l\u0131\u011f\u0131n her zaman \u00f6nemli olaca\u011f\u0131n\u0131 kaydederek fikrin \u00f6nemini korudu\u011funu ve reklamc\u0131lar\u0131n dijitale fikri nas\u0131l entegre edeceklerine odakland\u0131klar\u0131n\u0131 vurgulad\u0131. Kaptano\u011flu, \u201c\u0130nsanlar\u0131 g\u00f6rsel \u00e7ekicilikle yakalayabiliyorsunuz. Fikrin g\u00f6rsellikle daha \u00e7ok anlat\u0131ld\u0131\u011f\u0131 bir d\u00f6nemdeyiz. Dijital d\u00fcnya, blockchain ile sanat alan\u0131na ta\u015f\u0131nd\u0131. Kripto sistemi ile \u015fifrelenmi\u015f sanat eserleri \u00fcretiliyor. Bu trend reklamc\u0131l\u0131\u011fa da sarkacakt\u0131r. Bu da ileti\u015fim dilini etkileyecektir.\u201d<\/em>\u00a0dedi.<\/p>\n

\u201cKripto Sistemi \u0130le Firmalar Evrak Y\u00fck\u00fcnden Kurtulabilir\u201d<\/strong><\/p>\n

D\u00f6rd\u00fcnc\u00fc b\u00f6l\u00fcmde Do\u00e7. Dr. G\u00f6zde \u00d6ymen\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde \u201cDijitalle\u015fmede Bulut Teknolojileri ve K\u00fclt\u00fcrleraras\u0131 \u00c7al\u0131\u015fma\u201d ba\u015fl\u0131kl\u0131 oturumda VMware South Europe, Middle East & Africa Senior Alliance Manager Sercan Akdemir, blockchain teknolojisinin t\u00fcm sekt\u00f6rlerde kullan\u0131labilece\u011fini belirterek bununla evrak s\u00fcre\u00e7lerinin dijitale aktar\u0131larak kripto sistemi ile \u015fifrelenmesinin m\u00fcmk\u00fcn oldu\u011funu ve bunun da firmalara b\u00fcy\u00fck kolayl\u0131klar sa\u011flayaca\u011f\u0131n\u0131 ifade etti. Akdemir, \u201cYarat\u0131c\u0131l\u0131k olmadan teknoloji geli\u015ftiremeyiz. Farkl\u0131l\u0131klar, \u00e7e\u015fitlilikler yarat\u0131c\u0131l\u0131k kayna\u011f\u0131d\u0131r.\u201d\u00a0<\/em>\u015feklinde konu\u015ftu.<\/p>\n


\n\u201cT\u00fcrk Influencer\u2019lar Daha Etkili\u201d<\/strong><\/p>\n

Be\u015finci b\u00f6l\u00fcmde Prof. Dr. G\u00fclay \u00d6zt\u00fcrk moderat\u00f6rl\u00fc\u011f\u00fcnde \u201cDijital D\u00fcnyan\u0131n Kanaat \u00d6nderleri Influencerlar ve Markalar\u201d ba\u015fl\u0131kl\u0131 oturumda \u00a0Johnson & Johnson T\u00fcketici \u00dcr\u00fcnleri Grubu Pazarlama Direkt\u00f6r\u00fc Alperen \u00d6zkan ve Unite.ad Kurucu Orta\u011f\u0131 ve Genel M\u00fcd\u00fcr\u00fc Arman Acar, Influencer pazarlaman\u0131n temel \u00f6zelliklerini ve dijital mecralarda nas\u0131l uyguland\u0131\u011f\u0131n\u0131 anlatt\u0131lar. \u00d6zkan, influencer\u2019lar\u0131 t\u00fcketicinin sat\u0131n alma yolculu\u011funda karar vermeyi sa\u011flayan bir fonksiyonda oldu\u011funu ve \u00f6zellikle ki\u015fisel bak\u0131m ve g\u00fczellik gibi belirli t\u00fcketici markalar\u0131nda yo\u011fun bir \u015fekilde kullan\u0131ld\u0131\u011f\u0131n\u0131 ifade etti. Influencer\u2019lar\u0131n yer ald\u0131\u011f\u0131 pazar\u0131n giderek b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc kaydeden \u00d6zkan, 5 milyon takip\u00e7ili olan influencer\u2019lar\u0131n oldu\u011funu ve bunlar sayesinde do\u011fru hedef kitleye ula\u015f\u0131labildi\u011fine dikkat \u00e7ekti. Arman Acar ise, Influencer\u2019lar\u0131n yasal olarak etkileyici yay\u0131nc\u0131 \u015feklinde isimlendirildi\u011fini ve bunlar\u0131n sat\u0131\u015f, bilinirlik, \u00fcr\u00fcn kullan\u0131m\u0131 gibi \u00e7e\u015fitli konularda ihtiyaca g\u00f6re kullan\u0131ld\u0131\u011f\u0131n\u0131 belirterek, \u201cBurada marka ve ajans aras\u0131ndaki kar\u015f\u0131l\u0131kl\u0131 uyum ve anlay\u0131\u015f \u00e7ok \u00f6nemli. T\u00fcrkiye\u2019deki influencer\u2019lar daha etkili<\/em>\u201d dedi.<\/p>\n

\u201cSosyal Medya \u015e\u00f6hret ve Hayran Aras\u0131ndaki Mesafeyi Kald\u0131r\u0131yor\u201d<\/strong><\/p>\n

Digidays\u2019in son b\u00f6l\u00fcm\u00fcnde Prof. Dr. F\u00fcsun Alver\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde \u201cSosyal Medyada \u015e\u00f6hret ve Hayran \u0130li\u015fkilerinde Mesafe Sorunu\u201d ba\u015fl\u0131kl\u0131 oturumda Aktris \u00c7i\u011fdem Batur, sosyal medyada \u00fcnl\u00fc ve hayran aras\u0131nda mesafenin kalkmas\u0131 ile problemler olu\u015fabildi\u011fini belirterek, \u201cSosyal medyada daha ula\u015f\u0131labilir olma nedeni ile \u015f\u00f6hretin hayranlar nezdinde s\u0131radanla\u015fmas\u0131 s\u00f6z konusudur. Sosyal medyada \u015f\u00f6hretlere kolayl\u0131kla ula\u015f\u0131lmas\u0131 \u015f\u00f6hretin \u00fcn\u00fcn\u00fcn s\u0131radanla\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. Kolay ula\u015f\u0131labilirlik \u015f\u00f6hrete kar\u015f\u0131 sevgiyi artt\u0131rsa da, mesafeyi yok ediyor.<\/em>\u201d \u015feklinde konu\u015ftu.<\/p>\n

Etkinlik, Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk\u2019\u00fcn kapan\u0131\u015f konu\u015fmas\u0131 ile sona erdi.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan 9-10 Nisan\u2019da ger\u00e7ekle\u015ftirilen Digidays 2021 program\u0131na, ulusal ve uluslararas\u0131 firmalar\u0131n \u00fcst d\u00fczey y\u00f6neticileri ve dijital alanda sekt\u00f6r\u00fcn \u00f6nde gelen temsilcileri kat\u0131ld\u0131. \u0130leti\u015fim Fak\u00fcltesi b\u00fcnyesindeki akademisyenlerin moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirilen etkinlikte; yapay zeka, dijital \u00e7a\u011fda sosyal sorumluluk, oyunla\u015ft\u0131rman\u0131n g\u00fcc\u00fc, dijitalle\u015fmede bulut teknolojileri, s\u00fcrd\u00fcr\u00fclebilirlik, dijital kanaat \u00f6nderleri gibi konularda bilgi ve deneyimler payla\u015f\u0131ld\u0131. […]<\/p>\n","protected":false},"author":110,"featured_media":205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\n\u0130leti\u015fim Fak\u00fcltesi \u201cDIGIDAYS 2021\u201dde Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fc Sekt\u00f6r\u00fcn \u00d6nc\u00fc \u0130simleri ile Ele Ald\u0131. - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2021\/05\/07\/iletisim-fakultesi-digidays-2021de-dijital-donusumu-sektorun-oncu-isimleri-ile-ele-aldi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130leti\u015fim Fak\u00fcltesi \u201cDIGIDAYS 2021\u201dde Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fc Sekt\u00f6r\u00fcn \u00d6nc\u00fc \u0130simleri ile Ele Ald\u0131.\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan 9-10 Nisan\u2019da ger\u00e7ekle\u015ftirilen Digidays 2021 program\u0131na, ulusal ve uluslararas\u0131 firmalar\u0131n \u00fcst d\u00fczey y\u00f6neticileri ve dijital alanda sekt\u00f6r\u00fcn \u00f6nde gelen temsilcileri kat\u0131ld\u0131. \u0130leti\u015fim Fak\u00fcltesi b\u00fcnyesindeki akademisyenlerin moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirilen etkinlikte; yapay zeka, dijital \u00e7a\u011fda sosyal sorumluluk, oyunla\u015ft\u0131rman\u0131n g\u00fcc\u00fc, dijitalle\u015fmede bulut teknolojileri, s\u00fcrd\u00fcr\u00fclebilirlik, dijital kanaat \u00f6nderleri gibi konularda bilgi ve deneyimler payla\u015f\u0131ld\u0131. 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