{"id":469,"date":"2021-09-14T10:29:09","date_gmt":"2021-09-14T07:29:09","guid":{"rendered":"https:\/\/ticaret.edu.tr\/hir\/?p=469"},"modified":"2021-09-14T10:29:09","modified_gmt":"2021-09-14T07:29:09","slug":"influencerligin-hakikisiyle-tanisin","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2021\/09\/14\/influencerligin-hakikisiyle-tanisin\/","title":{"rendered":"Influencerl\u0131\u011f\u0131n hakikisiyle tan\u0131\u015f\u0131n"},"content":{"rendered":"

\u0130stanbul Ticaret \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk \u201cInfluencer taraf\u0131ndan yap\u0131lan i\u00e7erik payla\u015f\u0131m\u0131n\u0131 ka\u00e7 ki\u015finin be\u011fendi\u011fi dikkate al\u0131nsa da, \u00f6nemli olan takip\u00e7ilerin influencer\u2019\u0131n payla\u015f\u0131m\u0131na g\u00f6n\u00fcll\u00fc kat\u0131l\u0131m\u0131 olarak \u00f6zetlenebilecek aktif etkile\u015fim\u201d diyor ve ekliyor: \u201cBu y\u00fczden influencer\u2019\u0131n samimiyeti ve takip\u00e7ilerine verdi\u011fi g\u00fcven, takip\u00e7ileri \u00fczerindeki etki g\u00fcc\u00fcn\u00fc art\u0131rmada \u00f6nemli bir etken. Bu durum, influencer pazarlama \u00e7al\u0131\u015fmalar\u0131ndan en \u00e7ok etkilenen jenerasyon olarak ifade edilen Y ve Z ku\u015faklar\u0131nda kayda de\u011fer bir anlama sahip.\u201d<\/p>\n

Haberin tamam\u0131n\u0131 g\u00f6rmek i\u00e7in l\u00fctfen ba\u011flant\u0131ya gidiniz.<\/p>\n

Haber<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul Ticaret \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk \u201cInfluencer taraf\u0131ndan yap\u0131lan i\u00e7erik payla\u015f\u0131m\u0131n\u0131 ka\u00e7 ki\u015finin be\u011fendi\u011fi dikkate al\u0131nsa da, \u00f6nemli olan takip\u00e7ilerin influencer\u2019\u0131n payla\u015f\u0131m\u0131na g\u00f6n\u00fcll\u00fc kat\u0131l\u0131m\u0131 olarak \u00f6zetlenebilecek aktif etkile\u015fim\u201d diyor ve ekliyor: \u201cBu y\u00fczden influencer\u2019\u0131n samimiyeti ve takip\u00e7ilerine verdi\u011fi g\u00fcven, takip\u00e7ileri \u00fczerindeki etki g\u00fcc\u00fcn\u00fc art\u0131rmada \u00f6nemli bir etken. Bu […]<\/p>\n","protected":false},"author":110,"featured_media":468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nInfluencerl\u0131\u011f\u0131n hakikisiyle tan\u0131\u015f\u0131n - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2021\/09\/14\/influencerligin-hakikisiyle-tanisin\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencerl\u0131\u011f\u0131n hakikisiyle tan\u0131\u015f\u0131n\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk \u201cInfluencer taraf\u0131ndan yap\u0131lan i\u00e7erik payla\u015f\u0131m\u0131n\u0131 ka\u00e7 ki\u015finin be\u011fendi\u011fi dikkate al\u0131nsa da, \u00f6nemli olan takip\u00e7ilerin influencer\u2019\u0131n payla\u015f\u0131m\u0131na g\u00f6n\u00fcll\u00fc kat\u0131l\u0131m\u0131 olarak \u00f6zetlenebilecek aktif etkile\u015fim\u201d diyor ve ekliyor: \u201cBu y\u00fczden influencer\u2019\u0131n samimiyeti ve takip\u00e7ilerine verdi\u011fi g\u00fcven, takip\u00e7ileri \u00fczerindeki etki g\u00fcc\u00fcn\u00fc art\u0131rmada \u00f6nemli bir etken. 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