{"id":804,"date":"2022-03-24T15:13:08","date_gmt":"2022-03-24T12:13:08","guid":{"rendered":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?p=804"},"modified":"2022-03-24T15:13:08","modified_gmt":"2022-03-24T12:13:08","slug":"kadim-bilgiyi-okumak-anit-zeytin-agaclari-ile-olusan-farkindalik-digidays-4-oturumu-sona-erdi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/24\/kadim-bilgiyi-okumak-anit-zeytin-agaclari-ile-olusan-farkindalik-digidays-4-oturumu-sona-erdi\/","title":{"rendered":"\u2018\u2018Kadim Bilgiyi Okumak: An\u0131t Zeytin A\u011fa\u00e7lar\u0131 ile Olu\u015fan Fark\u0131ndal\u0131k\u2019\u2019 Digidays 4.Oturumu Sona Erdi."},"content":{"rendered":"<p>\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen Digidays Dijital \u0130leti\u015fim G\u00fcnleri&#8217;nin d\u00f6rd\u00fcnc\u00fc oturumu ger\u00e7ekle\u015fti. \u0130lanc\u0131l\u0131k Reklam Ajans\u0131 E\u015f Ba\u015fkan\u0131 Ender Merter\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma S\u00fcleyman Demirel \u00dcniversitesi, Anadolu Kuveterner Uygulama ve Ara\u015ft\u0131rma Merkezi M\u00fcd\u00fcr\u00fc Do\u00e7. Dr. \u00c7etin \u015eenkul, Bunge G\u0131da Pazarlama Lideri Dr. P\u0131nar Nokay konuk oldu. Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi\u00a0Emircan \u0130zgi\u2019nin de sorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak g\u00fcn\u00fcm\u00fczde marka ileti\u015fiminin de\u011fi\u015fen boyutlar\u0131 anlat\u0131larak ba\u015flad\u0131.<\/p>\n<p><strong>An\u0131t A\u011fa\u00e7lar Projesi<\/strong><\/p>\n<p>\u00c7ok \u00f6nem verdikleri bir proje olarak An\u0131t A\u011fa\u00e7lar projesini anlatan, Bunge G\u0131da Pazarlama Lideri Dr. P\u0131nar Nokay \u2018\u2018T\u00fcrkiye\u2019deki an\u0131tsal a\u011fa\u00e7lar\u0131 korumak i\u00e7in gayret ediyoruz ve bakanl\u0131kla birlikte \u00e7al\u0131\u015fmalar yap\u0131yoruz. Bu anlamda T\u00fcrkiye\u2019nin an\u0131t a\u011fa\u00e7lar\u0131 haritas\u0131n\u0131 \u00e7\u0131kar\u0131yoruz. Bunu \u00e7ok \u00f6nemsiyoruz. \u00c7\u00fcnk\u00fc kadim bilginin korunmas\u0131 ve gelecek nesle aktar\u0131lmas\u0131 gerekiyor\u2019\u2019 ifadelerini kulland\u0131. \u2018\u2018Alt\u0131n s\u0131v\u0131 olarak ifade edebilece\u011fim zeytinya\u011f\u0131n\u0131 anlatmak gerekiyor topluma. Bunu anlatmazsak, unutuluyor. Zeytin a\u011fa\u00e7lar\u0131 konusunda \u00e7ok b\u00fcy\u00fck bir fark\u0131ndal\u0131k yap\u0131lmas\u0131 gerekiyor\u2019\u2019 diyen Bunge G\u0131da Pazarlama Lideri Dr. P\u0131nar Nokay, \u2018\u2018T\u00fcrkiye\u2019nin 144 y\u0131ll\u0131k k\u00f6kl\u00fc markalar\u0131ndan olan Komili ile tarihe tan\u0131kl\u0131k etmi\u015f an\u0131t zeytin a\u011fa\u00e7lar\u0131n\u0131n tespit edilmesini sa\u011fl\u0131yor ve insanlara tarihi bir yolculuk deneyimi ya\u015fatmak i\u00e7in Zeytin yolu projesini hayata ge\u00e7irmeyi planl\u0131yoruz. \u015eu ana kadar yakla\u015f\u0131k 20 milyon a\u011fac\u0131 tarad\u0131k\u2019\u2019 c\u00fcmlelerini kulland\u0131.<\/p>\n<p><strong>Kadim Bilginin De\u011ferini Fark Edelim<\/strong><\/p>\n<p>S\u00fcleyman Demirel \u00dcniversitesi, Anadolu Kuveterner Uygulama ve Ara\u015ft\u0131rma Merkezi M\u00fcd\u00fcr\u00fc Do\u00e7. Dr. \u00c7etin \u015eenkul ise \u2018\u2018Anadolu ya\u015fan\u0131labilir bilginin en eski \u00f6rneklerini bize sunan, kadim bir co\u011frafya. D\u00fcnyada ilk yerle\u015fimin ve tar\u0131m\u0131n ba\u015flad\u0131\u011f\u0131 bir co\u011frafyadan s\u00f6z ediyoruz. \u00c7evre ve toplum ad\u0131na konuyu ge\u00e7mi\u015fe ta\u015f\u0131yarak, \u00e7evre-toplum ili\u015fkisini anlamam\u0131z gerekiyor. \u0130lk sosyal organizasyonlar\u0131n yap\u0131ld\u0131\u011f\u0131 bu co\u011frafyadaki ya\u015fam k\u00fclt\u00fcr\u00fcn\u00fcn korunmas\u0131 ve g\u00fcn\u00fcm\u00fcze kadar gelmi\u015f olmas\u0131 \u00e7ok k\u0131ymetlidir. \u0130nsanl\u0131k miras\u0131n\u0131 sadece Anadolu \u00fczerinden okuyabiliriz \u00e7\u00fcnk\u00fc bu kadim k\u00fclt\u00fcr korunmu\u015f. K\u00fcltepe buna bir \u00f6rnektir. Bu d\u00f6neme ait belgelerde zeytin ve zeytinya\u011f\u0131n\u0131n de\u011ferini okuyabiliyoruz. Sadece K\u00fcltepe\u2019de 26 bin yaz\u0131l\u0131 belge var. G\u00f6beklitepe\u2019de bize \u00e7ok \u015feyler anlat\u0131yor. Zeytin ya\u011f\u0131 ve zeytin ile ilgili Anadolu yap\u0131lm\u0131\u015f \u00e7al\u0131\u015fmalara bak\u0131ld\u0131\u011f\u0131nda \u00e7ok derin bir birikim ve k\u00fclt\u00fcre sahip oldu\u011funu g\u00f6rmekteyiz. 3200 y\u0131l \u00f6ncesine ait verilerde %50\u2019ye yak\u0131n zeytin tar\u0131m\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmekteyiz\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n<p><strong>Endemik Bitkilerin \u00d6nemi<\/strong><\/p>\n<p>Anadolu\u2019nun endemik bitkiler a\u00e7\u0131s\u0131ndan zengin bir co\u011frafya oldu\u011funu ifade eden Do\u00e7. Dr. \u00c7etin \u015eenkul, ileti\u015fim perspektifinden konuyu de\u011ferlendirdi. \u2018\u2018Anadolu\u2019da ya\u015fam\u0131\u015f \u00f6nceki nesiller bitki ile su ve toprak ile ileti\u015fimi g\u00fc\u00e7l\u00fc insanlard\u0131. B\u00fct\u00fcn bitkileri nerdeyse bilirler ve neye faydal\u0131 oldu\u011fu konusunda bilgi sahibiydiler. G\u00fcn\u00fcm\u00fcz insan\u0131 bu konuda zay\u0131f ne yaz\u0131k ki. \u00d6\u011frencilere de bu konuda \u00f6nerilerimiz oluyor. Zeytin ile ba\u015flayabilirsiniz ve do\u011fay\u0131 daha yak\u0131ndan anlayabilirsiniz\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n<p>T\u00fcrkiye\u2019nin 190 milyon a\u011fac\u0131n\u0131n oldu\u011fu ve d\u00fcnyada bu anlamda \u00f6nde gelen bir \u00fclke oldu\u011funu vurgulayan uzmanlar, bilin\u00e7 ve fark\u0131ndal\u0131k anlam\u0131nda ayn\u0131 d\u00fczeyde olunmad\u0131\u011f\u0131n\u0131 vurgulad\u0131. T\u00fcrkiye\u2019nin sahip oldu\u011fu de\u011ferin fark\u0131nda oldu\u011funu belirten Nokay, markalar\u0131n toplumsal hassasiyetlerle ilgili \u00e7al\u0131\u015fmalar yapmas\u0131n\u0131n \u00f6nemini vurgulad\u0131.<\/p>\n<p>Programa davet edildi\u011fi i\u00e7in te\u015fekk\u00fcrlerini sunan Nokay ve \u015eenkul, Digidays&#8217;in markalar, ileti\u015fim sekt\u00f6r\u00fc ve giri\u015fimciler i\u00e7in fark\u0131ndal\u0131k yarat\u0131lmas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p>Yay\u0131n\u0131 \u0130zlemek \u0130\u00e7in\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=8gtwoo4dLOQ\">T\u0131klay\u0131n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-805\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_5-scaled.jpg\" alt=\"\" width=\"618\" height=\"618\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_5-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_5-300x300.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_5-1024x1024.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_5-150x150.jpg 150w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_5-768x768.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_5-1536x1536.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_5-2048x2048.jpg 2048w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-806\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/4-marka-toplumsal-calismalar-3-1.jpg\" alt=\"\" width=\"620\" height=\"349\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/4-marka-toplumsal-calismalar-3-1.jpg 1500w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/4-marka-toplumsal-calismalar-3-1-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/4-marka-toplumsal-calismalar-3-1-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/4-marka-toplumsal-calismalar-3-1-768x432.jpg 768w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen Digidays Dijital \u0130leti\u015fim G\u00fcnleri&#8217;nin d\u00f6rd\u00fcnc\u00fc oturumu ger\u00e7ekle\u015fti. \u0130lanc\u0131l\u0131k Reklam Ajans\u0131 E\u015f Ba\u015fkan\u0131 Ender Merter\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma S\u00fcleyman Demirel \u00dcniversitesi, Anadolu Kuveterner Uygulama ve Ara\u015ft\u0131rma Merkezi M\u00fcd\u00fcr\u00fc Do\u00e7. Dr. \u00c7etin \u015eenkul, Bunge G\u0131da Pazarlama Lideri Dr. P\u0131nar Nokay konuk oldu. Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k [&hellip;]<\/p>\n","protected":false},"author":110,"featured_media":805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018\u2018Kadim Bilgiyi Okumak: An\u0131t Zeytin A\u011fa\u00e7lar\u0131 ile Olu\u015fan Fark\u0131ndal\u0131k\u2019\u2019 Digidays 4.Oturumu Sona Erdi. - Haberler - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen Digidays Dijital \u0130leti\u015fim G\u00fcnleri&#039;nin d\u00f6rd\u00fcnc\u00fc oturumu ger\u00e7ekle\u015fti. \u0130lanc\u0131l\u0131k Reklam Ajans\u0131 E\u015f Ba\u015fkan\u0131 Ender Merter\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma S\u00fcleyman Demirel \u00dcniversitesi, Anadolu Kuveterner Uygulama ve Ara\u015ft\u0131rma Merkezi M\u00fcd\u00fcr\u00fc Do\u00e7. Dr. \u00c7etin \u015eenkul, Bunge G\u0131da Pazarlama Lideri Dr. P\u0131nar Nokay konuk oldu. Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi\u00a0Emircan \u0130zgi\u2019nin de sorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak g\u00fcn\u00fcm\u00fczde marka ileti\u015fiminin de\u011fi\u015fen boyutlar\u0131 anlat\u0131larak ba\u015flad\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/24\/kadim-bilgiyi-okumak-anit-zeytin-agaclari-ile-olusan-farkindalik-digidays-4-oturumu-sona-erdi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018\u2018Kadim Bilgiyi Okumak: An\u0131t Zeytin A\u011fa\u00e7lar\u0131 ile Olu\u015fan Fark\u0131ndal\u0131k\u2019\u2019 Digidays 4.Oturumu Sona Erdi.\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen Digidays Dijital \u0130leti\u015fim G\u00fcnleri&#039;nin d\u00f6rd\u00fcnc\u00fc oturumu ger\u00e7ekle\u015fti. \u0130lanc\u0131l\u0131k Reklam Ajans\u0131 E\u015f Ba\u015fkan\u0131 Ender Merter\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma S\u00fcleyman Demirel \u00dcniversitesi, Anadolu Kuveterner Uygulama ve Ara\u015ft\u0131rma Merkezi M\u00fcd\u00fcr\u00fc Do\u00e7. Dr. \u00c7etin \u015eenkul, Bunge G\u0131da Pazarlama Lideri Dr. P\u0131nar Nokay konuk oldu. 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