{"id":812,"date":"2022-03-25T09:09:22","date_gmt":"2022-03-25T06:09:22","guid":{"rendered":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?p=812"},"modified":"2022-03-25T09:09:22","modified_gmt":"2022-03-25T06:09:22","slug":"once-strateji-sonra-fikir-produksiyon-ve-yazilim-hizli-bir-marka-etkisi-yaratmak-digidays-6-oturumu-sona-erdi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/25\/once-strateji-sonra-fikir-produksiyon-ve-yazilim-hizli-bir-marka-etkisi-yaratmak-digidays-6-oturumu-sona-erdi\/","title":{"rendered":"\u2018\u2018\u00d6nce Strateji Sonra Fikir, Prod\u00fcksiyon ve Yaz\u0131l\u0131m: H\u0131zl\u0131 Bir Marka Etkisi Yaratmak\u2019\u2019 DIGIDAYS 6.Oturumu Sona Erdi."},"content":{"rendered":"<p>\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri&#8217;nin alt\u0131nc\u0131 oturumu ger\u00e7ekle\u015fti. Think Aloud Stratejik Dan\u0131\u015fmanl\u0131k &amp; Ara\u015ft\u0131rma Stratejik Planlama ve \u0130\u00e7g\u00f6r\u00fc Dan\u0131\u015fman\u0131 Esra Baykal\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma Vapp Works Co-Founder Burcu Erenku\u015f konuk oldu. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi\u00a0Ezgi Kara da sorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak etki ajans\u0131 kavram\u0131n\u0131n ne oldu\u011funa de\u011finildi.<\/p>\n<p><strong>Fikir ve Marka Tasar\u0131m\u0131<\/strong><\/p>\n<p>Markalar\u0131n etki anlam\u0131nda tasarlanmas\u0131 ve reklam kampanyalar\u0131n\u0131n planlanmas\u0131ndan \u00f6nce stratejik \u00e7al\u0131\u015fmalar\u0131n y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc ifade eden Erenku\u015f, \u2018\u2018Markalar i\u00e7in strateji olmadan fikir \u00fcretilmesi m\u00fcmk\u00fcn olmuyor. Ajans\u0131m\u0131zda reklam, prod\u00fcksiyon ve yaz\u0131l\u0131m departmanlar\u0131 gerekti\u011finde birlikte \u00e7al\u0131\u015f\u0131yor. Bu hem zamansal olarak hem de i\u015fin kalitesi anlam\u0131nda b\u00fcy\u00fck fark yarat\u0131yor. Birlikte bir strateji do\u011frultusunda fikir ve prod\u00fcksiyon olu\u015fturulmas\u0131 farkl\u0131 uzmanl\u0131klar\u0131 tek \u00e7at\u0131 alt\u0131nda toplamakla m\u00fcmk\u00fcn oluyor. Burada hem b\u00fct\u00e7e hem de zaman anlam\u0131nda b\u00fcy\u00fck kolayl\u0131k sa\u011flan\u0131yor\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n<p><strong>\u0130leti\u015fimde Duyarl\u0131l\u0131k<\/strong><\/p>\n<p>\u0130nsanlara bir markay\u0131 sunarken, onlar\u0131n ilgi alanlar\u0131na ve hassasiyetlerine de dikkat edildi\u011fini vurgulayan Erenku\u015f, \u2018\u2018\u0130leti\u015fim hassas bir s\u00fcre\u00e7tir. Duyarl\u0131 olmak ve toplumun hassasiyetlerine odaklanmak \u00f6nem arz ediyor. En son projemizde g\u00fcl\u00fcmsemeyi yaymak ve b\u00fct\u00fcn insanlar\u0131 g\u00fcl\u00fcmsetmek ad\u0131na i\u015faret dilini kulland\u0131k. \u0130\u015fitme engelli influencerlar ile filmler \u00e7ektik. Bu anlamda etkili bir ileti\u015fim \u00e7al\u0131\u015fmas\u0131 yapt\u0131k\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n<p><strong>Markalar Nelere Dikkat Etmeli?<\/strong><\/p>\n<p>Markalar\u0131n toplumu \u00e7ok fazla etkileyen yap\u0131lar oldu\u011funu ifade eden Erenku\u015f, markalara \u015fu \u00f6nerilerde bulundu: \u2018\u2018Markalar ne konu\u015facaklar\u0131na \u00e7ok dikkat etmeliler ve toplumu pozitif y\u00f6nde etkiliyor olmal\u0131lar. Bunun en temelinde s\u00fcrd\u00fcr\u00fclebilirlik var. Markalar insana ve d\u00fcnyaya dokunan i\u015fler yap\u0131yor olmal\u0131lar. Kad\u0131nlarla ilgili g\u00fc\u00e7lendirme, destek \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftirmeliler. Samimi ve g\u00fcven verici olmal\u0131lar\u2019\u2019<\/p>\n<p>Programa davet edildi\u011fi i\u00e7in te\u015fekk\u00fcrlerini sunan Erenku\u015f, DIGIDAYS\u2019in markalar, ileti\u015fim sekt\u00f6r\u00fc ve giri\u015fimciler i\u00e7in bilin\u00e7li bir akademi-sekt\u00f6r birlikteli\u011fi ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n<p>Yay\u0131n\u0131 \u0130zlemek \u0130\u00e7in\u00a0<a href=\"https:\/\/youtu.be\/UvM_3NU-4Vc\">T\u0131klay\u0131n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-813\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_7-scaled.jpg\" alt=\"\" width=\"506\" height=\"506\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_7-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_7-300x300.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_7-1024x1024.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_7-150x150.jpg 150w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_7-768x768.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_7-1536x1536.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_7-2048x2048.jpg 2048w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-814\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/1-6-oturum-studyodan-1.jpg\" alt=\"\" width=\"505\" height=\"284\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/1-6-oturum-studyodan-1.jpg 1500w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/1-6-oturum-studyodan-1-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/1-6-oturum-studyodan-1-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/1-6-oturum-studyodan-1-768x432.jpg 768w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri&#8217;nin alt\u0131nc\u0131 oturumu ger\u00e7ekle\u015fti. Think Aloud Stratejik Dan\u0131\u015fmanl\u0131k &amp; Ara\u015ft\u0131rma Stratejik Planlama ve \u0130\u00e7g\u00f6r\u00fc Dan\u0131\u015fman\u0131 Esra Baykal\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma Vapp Works Co-Founder Burcu Erenku\u015f konuk oldu. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi\u00a0Ezgi Kara da sorular\u0131yla [&hellip;]<\/p>\n","protected":false},"author":110,"featured_media":813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri&#039;nin alt\u0131nc\u0131 oturumu ger\u00e7ekle\u015fti. Think Aloud Stratejik Dan\u0131\u015fmanl\u0131k &amp; Ara\u015ft\u0131rma Stratejik Planlama ve \u0130\u00e7g\u00f6r\u00fc Dan\u0131\u015fman\u0131 Esra Baykal\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma Vapp Works Co-Founder Burcu Erenku\u015f konuk oldu. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi\u00a0Ezgi Kara da sorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak etki ajans\u0131 kavram\u0131n\u0131n ne oldu\u011funa de\u011finildi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/25\/once-strateji-sonra-fikir-produksiyon-ve-yazilim-hizli-bir-marka-etkisi-yaratmak-digidays-6-oturumu-sona-erdi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018\u2018\u00d6nce Strateji Sonra Fikir, Prod\u00fcksiyon ve Yaz\u0131l\u0131m: H\u0131zl\u0131 Bir Marka Etkisi Yaratmak\u2019\u2019 DIGIDAYS 6.Oturumu Sona Erdi.\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri&#039;nin alt\u0131nc\u0131 oturumu ger\u00e7ekle\u015fti. Think Aloud Stratejik Dan\u0131\u015fmanl\u0131k &amp; Ara\u015ft\u0131rma Stratejik Planlama ve \u0130\u00e7g\u00f6r\u00fc Dan\u0131\u015fman\u0131 Esra Baykal\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma Vapp Works Co-Founder Burcu Erenku\u015f konuk oldu. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi\u00a0Ezgi Kara da sorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak etki ajans\u0131 kavram\u0131n\u0131n ne oldu\u011funa de\u011finildi.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/25\/once-strateji-sonra-fikir-produksiyon-ve-yazilim-hizli-bir-marka-etkisi-yaratmak-digidays-6-oturumu-sona-erdi\/\" \/>\n<meta property=\"og:site_name\" content=\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ticaretedutr\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-25T06:09:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/OTURUM_GORSELLERI_7-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:site\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/25\/once-strateji-sonra-fikir-produksiyon-ve-yazilim-hizli-bir-marka-etkisi-yaratmak-digidays-6-oturumu-sona-erdi\/\",\"url\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/25\/once-strateji-sonra-fikir-produksiyon-ve-yazilim-hizli-bir-marka-etkisi-yaratmak-digidays-6-oturumu-sona-erdi\/\",\"name\":\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\",\"isPartOf\":{\"@id\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/#website\"},\"datePublished\":\"2022-03-25T06:09:22+00:00\",\"dateModified\":\"2022-03-25T06:09:22+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri'nin alt\u0131nc\u0131 oturumu ger\u00e7ekle\u015fti. 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