{"id":816,"date":"2022-03-25T10:21:53","date_gmt":"2022-03-25T07:21:53","guid":{"rendered":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?p=816"},"modified":"2022-03-25T10:21:53","modified_gmt":"2022-03-25T07:21:53","slug":"ikna-teknolojileri-dijitalde-daha-yogun-kullaniliyor-digidays-7-oturumu-sona-erdi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/25\/ikna-teknolojileri-dijitalde-daha-yogun-kullaniliyor-digidays-7-oturumu-sona-erdi\/","title":{"rendered":"\u2018\u2018\u0130kna Teknolojileri Dijitalde Daha Yo\u011fun Kullan\u0131l\u0131yor\u2019\u2019 DIGIDAYS 7.Oturumu Sona Erdi."},"content":{"rendered":"

\u2018\u2018\u0130kna Teknolojileri Dijitalde Daha Yo\u011fun Kullan\u0131l\u0131yor\u2019\u2019 DIGIDAYS 7.Oturumu Sona Erdi.<\/p>\n

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri’nin yedinci oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler\u00a0ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00a0Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk’\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma M\u0130AD Genel Sekreteri Dr. Hakan Odaba\u015f\u0131 konuk oldu. Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi\u00a0\u00d6zge Bulut’un da sorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak ikna kavram\u0131n\u0131n ne oldu\u011funa de\u011finildi.<\/p>\n

\u0130kna ve Etki Unsurlar\u0131<\/strong><\/p>\n

\u2018Dijital ikna\u2019 \u00fczerinde uzun zamand\u0131r \u00e7al\u0131\u015fma yap\u0131lmas\u0131na ra\u011fmen \u00e7ok bilinen bir kavram de\u011fil diyen Odaba\u015f\u0131 \u2018\u2018Dijital ikna anlam\u0131nda s\u00f6ylenmesi gereken bir husus \u00f6zellikle sosyal medya platformlar\u0131nda ikna teknolojileri kullan\u0131l\u0131yor. Bunu d\u00fcnya \u00e7ap\u0131nda yap\u0131lan ara\u015ft\u0131rmalar ortaya koyuyor. Geleneksel sat\u0131\u015ftan dijital sat\u0131\u015fa a\u011f\u0131rl\u0131k veren firmalar s\u00f6z konusu. Bilin\u00e7li veya bilin\u00e7sizce yap\u0131lan birtak\u0131m \u00e7al\u0131\u015fmalarla \u00fcr\u00fcn\u00fcn geli\u015ftirilmesinden sunumuna kadar ikna teknikleri kullan\u0131l\u0131yor. Uluslararas\u0131 dan\u0131\u015fmanl\u0131k \u015firketleri de big data\u2019n\u0131n bu anlamdaki \u00f6neminden s\u00f6z ediyor\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n

Programa davet edildi\u011fi i\u00e7in te\u015fekk\u00fcrlerini sunan Odaba\u015f\u0131, DIGIDAYS\u2019in markalar ve ileti\u015fim d\u00fcnyas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n

Yay\u0131n\u0131 \u0130zlemek \u0130\u00e7in T\u0131klay\u0131n<\/a><\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018\u2018\u0130kna Teknolojileri Dijitalde Daha Yo\u011fun Kullan\u0131l\u0131yor\u2019\u2019 DIGIDAYS 7.Oturumu Sona Erdi. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri’nin yedinci oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler\u00a0ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00a0Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk’\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma M\u0130AD Genel Sekreteri Dr. Hakan Odaba\u015f\u0131 konuk oldu. Halkla \u0130li\u015fkiler ve […]<\/p>\n","protected":false},"author":110,"featured_media":817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nHalkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri'nin yedinci oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler\u00a0ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00a0Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk'\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma M\u0130AD Genel Sekreteri Dr. Hakan Odaba\u015f\u0131 konuk oldu. Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi\u00a0\u00d6zge Bulut'un da sorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak ikna kavram\u0131n\u0131n ne oldu\u011funa de\u011finildi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/25\/ikna-teknolojileri-dijitalde-daha-yogun-kullaniliyor-digidays-7-oturumu-sona-erdi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018\u2018\u0130kna Teknolojileri Dijitalde Daha Yo\u011fun Kullan\u0131l\u0131yor\u2019\u2019 DIGIDAYS 7.Oturumu Sona Erdi.\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri'nin yedinci oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler\u00a0ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00a0Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk'\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma M\u0130AD Genel Sekreteri Dr. Hakan Odaba\u015f\u0131 konuk oldu. 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