{"id":839,"date":"2022-03-25T15:37:07","date_gmt":"2022-03-25T12:37:07","guid":{"rendered":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?p=839"},"modified":"2022-03-25T15:37:07","modified_gmt":"2022-03-25T12:37:07","slug":"insanlari-mutlu-eden-ve-eglendiren-icerikler-one-cikiyor-digidays-9-oturumu-sona-erdi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/25\/insanlari-mutlu-eden-ve-eglendiren-icerikler-one-cikiyor-digidays-9-oturumu-sona-erdi\/","title":{"rendered":"\u2018\u2018\u0130nsanlar\u0131 Mutlu Eden ve E\u011flendiren \u0130\u00e7erikler \u00d6ne \u00c7\u0131k\u0131yor\u2019\u2019 DIGIDAYS 9.Oturumu Sona Erdi."},"content":{"rendered":"

\u2018\u2018\u0130nsanlar\u0131 mutlu eden ve e\u011flendiren i\u00e7erikler \u00f6ne \u00e7\u0131k\u0131yor\u2019\u2019 DIGIDAYS 9.Oturumu Sona Erdi.<\/strong><\/p>\n

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri’nin dokuzuncu oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler\u00a0ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Hilal \u00d6zdemir \u00c7ak\u0131r\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma Foto\u011fraf\u00e7\u0131, Dijital \u0130\u00e7erik \u00dcreticisi Ye\u015fim Mutlu konuk oldu. \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi\u00a0Kaan Mete\u2019nin de sorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak yeni nesil yay\u0131nc\u0131l\u0131k kavram\u0131na de\u011finildi.<\/p>\n

\u2018\u2018Etkile\u015fime Dayal\u0131 ve Ba\u011f\u0131ms\u0131z\u2019\u2019<\/b><\/p>\n

Dijitalle\u015fme ile herkesin bir i\u00e7erik \u00fcreticisi oldu\u011funu s\u00f6yleyen Ye\u015fim Mutlu, \u2018\u2018Yeni nesil yay\u0131nc\u0131l\u0131k i\u00e7erik \u00fcretimi ve etkile\u015fime dayal\u0131 ba\u011f\u0131ms\u0131z bir yay\u0131nc\u0131l\u0131k\u2019\u2019 ifadelerini kulland\u0131. Geleneksel medya arac\u0131 olan Radyo\u2019yu dinleyerek b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc ve dedesinin dinledi\u011fi radyo yay\u0131nlar\u0131n\u0131n hayran\u0131 oldu\u011funu ifade eden Mutlu, \u2018Radyo dinledi\u011fim ajanslar ve arkas\u0131 yar\u0131n programlar\u0131 benim merak\u0131m\u0131 kam\u00e7\u0131lad\u0131 ve yay\u0131nc\u0131l\u0131\u011fa olan ilgimi artt\u0131rd\u0131\u2019 ifadelerini kulland\u0131. \u0130lerleyen s\u00fcre\u00e7te radyo programc\u0131s\u0131 olarak yay\u0131n hayat\u0131na ba\u015flad\u0131\u011f\u0131n\u0131 ve dergi yaz\u0131lar\u0131 kaleme ald\u0131\u011f\u0131n\u0131 ifade eden Mutlu, Web site ve Blog sayfa yay\u0131nlar\u0131 ile dijital i\u00e7erik \u00fcretimine ad\u0131m att\u0131\u011f\u0131n\u0131 vurgulad\u0131. Mutlu, g\u00fcn\u00fcm\u00fczde sosyal medyadan \u00f6zg\u00fcr ve ba\u011f\u0131ms\u0131z bir yay\u0131nc\u0131l\u0131k ger\u00e7ekle\u015ftirdi\u011fini s\u00f6zlerine ekledi.<\/p>\n

\u2018\u2018Dijital D\u00f6n\u00fc\u015f\u00fcm Kabul G\u00f6rmeye Ba\u015flad\u0131\u2019\u2019<\/b><\/p>\n

Ge\u00e7mi\u015fte dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine herkes taraf\u0131ndan \u00e7ok s\u0131cak bak\u0131lmad\u0131\u011f\u0131n\u0131 ifade eden Mutlu, \u2018\u2018G\u00fcn\u00fcm\u00fczde art\u0131k dijital ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 artt\u0131 ve herkesin de ilgisi bu y\u00f6ne evrildi. Geleneksel medya platformlar\u0131 da dijitale odaklanm\u0131\u015f durumda. Dolay\u0131s\u0131yla dijitalle\u015fme ve bu d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci toplumda kabul g\u00f6rmeye ba\u015flad\u0131\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n

\u2018\u2018K\u0131ymetli Olan \u0130\u00e7erik\u2019\u2019<\/b><\/p>\n

K\u0131ymetli olan\u0131n i\u00e7erik oldu\u011funu ifade eden Mutlu, \u2018\u2018Sosyal medyada \u00e7\u00f6p i\u00e7erikler de olsa da kaliteli i\u00e7erikler de s\u00f6z konusu. Dijital yay\u0131nc\u0131lar i\u00e7eriklerine dikkat etmeliler. Her mecrada ayn\u0131 i\u00e7erikler yay\u0131nlanm\u0131yor. Platforma g\u00f6re i\u00e7erik planlamas\u0131 yapmak ve markay\u0131 dijitalde stratejik olarak konumland\u0131rmak \u00e7ok \u00f6nemli\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n

\u2018\u2018Olumsuz Taraflar\u0131 da Var Elbette\u2019\u2019<\/b><\/p>\n

Sosyal medyada i\u00e7erik \u00fcreten yeni nesil yay\u0131nc\u0131lar\u0131n bazen etik de\u011ferlere uymayabildi\u011fini ifade eden Mutlu \u2018\u2018Sahte ve yalan i\u00e7erikler \u00fcretenler oluyor. Bu sebeple kimi ve neyi takip etti\u011finize dikkat etmeniz gerekiyor\u2019\u2019 ifadelerini kulland\u0131. Dijitalle\u015fme \u00e7al\u0131\u015fmalar ba\u015fl\u0131\u011f\u0131 alt\u0131ndan ifade edilen \u2018yapay zeka, deepfake, metaverse\u2019 gibi teknolojilerin gelecekte b\u00fcy\u00fck riskler do\u011furabilece\u011fini ifade eden Mutlu, \u2018\u2018\u0130nsan\u0131 korkutan teknolojiler geli\u015fiyor. Bunlar\u0131 insanl\u0131\u011f\u0131n yarar\u0131na kullan\u0131rsak \u00e7ok harika elbette, ancak olumsuz kullan\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmek bile istemiyorum\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n

\u2018\u2018Podcastler \u00c7ok De\u011ferli\u2019\u2019<\/b><\/p>\n

Podcast konusundaki soruyu da cevaplayan Mutlu, \u2018\u2018Radyonun dijital platformlarda yay\u0131nlanmas\u0131 olarak ifade edebilece\u011fim podcast, son d\u00f6nemde pop\u00fcler hale geldi. Ben de eskiden beri pek \u00e7ok podcast i\u00e7eri\u011fi takip ediyorum. \u0130stanbul Ticaret \u00dcniversitesi\u2019nin de podcast st\u00fcdyosu oldu\u011funu biliyoruz. Umar\u0131m bu alanda i\u00e7erik \u00fcreticilerin say\u0131s\u0131 artar. \u00dcniversiteniz \u00f6\u011frencileri de i\u00e7erik \u00fcretir de biz de dinleriz\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n

\u2018\u2018\u0130nsanlar E\u011flence \u0130\u00e7eriklerine \u0130lgi Duyuyor\u2019\u2019<\/b><\/p>\n

Ye\u015fim Mutlu, dijital platformlarda e\u011flence i\u00e7eriklerinin daha \u00e7ok ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve insanlar\u0131n e\u011flenmek i\u00e7in sosyal medyada tak\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u00dcniversiteye gelirken arac\u0131n\u0131n lastik bas\u0131n\u00e7 uyar\u0131s\u0131 verdi\u011fini, en yak\u0131n benzin istasyonunda lastiklerine hava bast\u0131rd\u0131\u011f\u0131n\u0131 ifade eden Ye\u015fim Mutlu, ”hi\u00e7 bir \u015fey beni demoralize edemez, hemen \u00e7\u00f6z\u00fcm arar\u0131m” \u015feklinde konu\u015ftu. Pek \u00e7ok influencer’\u0131n ya\u015fad\u0131klar\u0131 her \u015feyi payla\u015ft\u0131\u011f\u0131na dikkati \u00e7eken Mutlu, ”Ben lasti\u011fim patlad\u0131 ay ne olacak filan diye payla\u015f\u0131m yapsam bin mesaj gelirdi. Ama ben dram krali\u00e7esi olmak istemiyorum” ifadelerini kulland\u0131.<\/p>\n

”Yazmak dijitalde de keyifli”\u00a0<\/strong><\/p>\n

Ge\u00e7mi\u015fte dergi ve gazete yaz\u0131lar\u0131 yazm\u0131\u015f olan Mutlu, ”Dijital platformlarda ve web sitelerinde yaz\u0131 yazmak art\u0131k \u00e7ok kolay. Herkes yazabilir. Ancak \u00f6nemli olan duygular\u0131n\u0131 do\u011fru ifade eden ve insanlar\u0131 etkileyen yaz\u0131lar yazabilmek. Etik de\u011ferlere sahip olabilmek ve yaz\u0131 k\u00fclt\u00fcr\u00fcne hakim olmak sizi bu alanda ba\u015far\u0131l\u0131 k\u0131lar” ifadelerini kulland\u0131.<\/p>\n

Programa davet edildi\u011fi i\u00e7in te\u015fekk\u00fcrlerini sunan Mutlu, DIGIDAYS\u2019in influencerlar, markalar, akademi-sekt\u00f6r i\u015f birlikleri ve ileti\u015fim d\u00fcnyas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n

Yay\u0131n\u0131 \u0130zlemek \u0130\u00e7in T\u0131klay\u0131n<\/a><\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018\u2018\u0130nsanlar\u0131 mutlu eden ve e\u011flendiren i\u00e7erikler \u00f6ne \u00e7\u0131k\u0131yor\u2019\u2019 DIGIDAYS 9.Oturumu Sona Erdi. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri’nin dokuzuncu oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler\u00a0ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Hilal \u00d6zdemir \u00c7ak\u0131r\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma Foto\u011fraf\u00e7\u0131, Dijital \u0130\u00e7erik \u00dcreticisi Ye\u015fim Mutlu […]<\/p>\n","protected":false},"author":110,"featured_media":841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nHalkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri'nin dokuzuncu oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler\u00a0ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. 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