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<\/p>\n\u2018\u2018Yeni Nesil Reklamc\u0131 Multidisipliner Olmal\u0131\u2019\u2019 DIGIDAYS 13.Oturumu Sona Erdi.<\/b><\/p>\n
\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri’nin on \u00fc\u00e7\u00fcnc\u00fc oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler\u00a0ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7 Dr. Ay\u015fe Simin Kara moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma Inflow Network & GAIA Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ne\u015fet Dereli konuk oldu. \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi\u00a0Ezgi Kara\u2019n\u0131n da sorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak reklamc\u0131l\u0131k kavram\u0131na de\u011finildi.<\/p>\n
\u2018\u20182022 D\u00fcnya Kupas\u0131 En Son ve En B\u00fcy\u00fck Projemiz\u2019\u2019<\/b><\/p>\n
Dereli, \u2018\u2018D\u00fcnya kupas\u0131 deyince d\u00fcnyan\u0131n en prestijli organizasyonu oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde \u00e7ok ciddi bir ba\u015far\u0131 elde ettik. Ger\u00e7ekten iyi bir sunum haz\u0131rlad\u0131k. \u015eu anda Doha ofisimizden koordineli \u015fekilde D\u00fcnya Kupas\u0131\u2019n\u0131n tan\u0131t\u0131ma \u00e7al\u0131\u015f\u0131yoruz\u2019\u2019 ifadelerini kulland\u0131. Inflow Network ad\u0131na yapt\u0131klar\u0131 k\u00fcresel \u00e7al\u0131\u015fmalardan s\u00f6z eden Dereli, \u2018\u2018markalar\u0131n fikri \u00fcretecek ve geli\u015ftirecek, ilerleyen s\u00fcre\u00e7te dijital ortamda ve geleneksel medyada yer almalar\u0131n\u0131 ve do\u011fru \u015fekilde konumlanmalar\u0131n\u0131 sa\u011flayacak reklam kampanyalar\u0131n\u0131 entegre edecek b\u00fct\u00fcnsel bir \u00e7al\u0131\u015fma yap\u0131yoruz\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n
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\u2018\u2018Ticaret \u00dcniversitesi Takdire \u015eayan\u2019\u2019<\/b><\/p>\n
Gelece\u011fin reklamc\u0131lar\u0131 ve medya profesyonellerinin yeti\u015ftirilmesi anlam\u0131nda \u0130stanbul Ticaret \u00dcniversitesi\u2019nin \u00e7al\u0131\u015fmalar\u0131n\u0131 takdirle kar\u015f\u0131lad\u0131\u011f\u0131n\u0131, \u00f6\u011frencilerin hem kamera arkas\u0131nda hem de kamera \u00f6n\u00fcnde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 g\u00f6zlemledi\u011fini ifade eden Dereli, \u2018\u2018Hem teorik, hem pratik anlamda multi-disipliner bir yakla\u015f\u0131mla \u00f6\u011frencilerin yeti\u015fmesini \u00e7ok \u00f6nemli buluyorum. K\u00fcresel \u00e7apta kampanyalar yaparken, kendisini multi-disipliner anlamda yeti\u015ftirmi\u015f personelleri \u00f6nceliyoruz\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n
Reklamc\u0131da Olmas\u0131 Gereken 5 \u00d6zellik<\/b><\/p>\n
1 Legocentric: Ortak Ak\u0131la Sayg\u0131l\u0131<\/b><\/p>\n
Reklam sekt\u00f6r\u00fcnde bireysellik yerine ortak ak\u0131l ile i\u015flerin y\u00fcr\u00fct\u00fclmesi gerekti\u011fini ifade eden Dereli, online ortamda global bir \u00e7al\u0131\u015fma grubu olu\u015fturabildi\u011fini hat\u0131rlatarak \u2018\u2018Yeni nesil bir ajansta \u00e7al\u0131\u015facak bir insan\u0131n ortak bir grup i\u00e7inde \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcne sahip olmas\u0131 gerekir ve egolu kibirli olmamas\u0131 icap eder\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n
2 Multi-Disipliner: Farkl\u0131 Alanlara Yatk\u0131nl\u0131\u011f\u0131 Olan<\/b><\/p>\n
\u2018Bir reklam ajans\u0131nda \u00f6rne\u011fin edebiyat ve m\u00fczik gibi farkl\u0131 alanlara ilgi ve becerisi bulunan insanlar\u0131 \u00f6nemsiyorum\u2019 diyen Dereli, \u2018\u2018insan\u0131n farkl\u0131 alanlardaki becerileri onun motivasyonunu ve bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 zenginle\u015ftiriyor\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n
3 Aware: Fark\u0131ndal\u0131k Sahibi Olan<\/b><\/p>\n
Yeni nesil reklamc\u0131n\u0131n toplumsal hassasiyetleri ve d\u00fcnyadaki geli\u015fmeleri takip eden birisi olmas\u0131 gerekti\u011fini ifade eden Dereli, \u2018\u2018Yeni reklamc\u0131lar\u0131n ger\u00e7ekten odakland\u0131klar\u0131 bir sosyal sorumluluk projesi olmas\u0131 gerekir\u2019\u2019 dedi.<\/p>\n
4 Curious: Merakl\u0131 Olan<\/b><\/p>\n
Yeni nesillerin her \u015feye kolay ula\u015ft\u0131klar\u0131 i\u00e7in ara\u015ft\u0131rma ve merak etme konusunda zay\u0131f kald\u0131klar\u0131n\u0131 ifade eden Dereli, \u2018\u2018Hayata dair meraklar\u0131n\u0131 koruyan gen\u00e7ler, mutlaka bir yerlere geleceklerdir. \u00d6rne\u011fin bir sokakta y\u00fcr\u00fcrken g\u00f6rd\u00fc\u011f\u00fcn\u00fcz eski bir binan\u0131n tarih\u00e7esini merak etmek, onu ara\u015ft\u0131rmak ve sebep sonu\u00e7 ili\u015fkileri kurmak geleneksel anlamda yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131z\u0131 besler\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n
5 \u2013 Unique: E\u015fsiz Olan<\/b><\/p>\n
Yeni nesil reklamc\u0131n\u0131n di\u011fer insanlardan farkl\u0131 bir ilgi alan\u0131 ve hobisinin bulunmas\u0131 gerekti\u011fini ifade eden Dereli, \u2018\u2018\u0130nsan\u0131n zihin ve beden sa\u011fl\u0131\u011f\u0131n\u0131 koruyabilmesi i\u00e7in, mutlaka ilgiyle y\u00f6neldi\u011fi bir alan bulunmas\u0131 gerekir. Ba\u015fka t\u00fcrl\u00fc zihnini rahatlatmas\u0131 ve daha iyi odaklanmas\u0131 zorla\u015f\u0131r\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n
Programa davet edildi\u011fi i\u00e7in te\u015fekk\u00fcrlerini sunan Dereli, DIGIDAYS\u2019in \u00f6\u011frenciler, markalar, akademi-sekt\u00f6r i\u015f birlikleri ve ileti\u015fim d\u00fcnyas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n
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