{"id":868,"date":"2022-03-29T16:06:54","date_gmt":"2022-03-29T13:06:54","guid":{"rendered":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?p=868"},"modified":"2022-03-29T16:06:54","modified_gmt":"2022-03-29T13:06:54","slug":"digidays-sona-erdi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/","title":{"rendered":"Digidays Sona Erdi!"},"content":{"rendered":"

DIGIDAYS SONA ERD\u0130!<\/h4>\n

Dijital ileti\u015fimin uzmanlar\u0131 Digidays\u2019in ikinci ve son g\u00fcn\u00fcnde bulu\u015ftu.<\/h4>\n

8.Oturum<\/h4>\n

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen
\nDIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri\u2019nin sekizinci oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi
\n\u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Dr. Faruk Yazar\u2019\u0131n
\nmoderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma PulpoAR Kurucu Orta\u011f\u0131 Bu\u011frahan Bayat konuk oldu. \u0130leti\u015fim
\nFak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi \u00d6zge Bulut\u2019un da sorular\u0131yla katk\u0131 sundu\u011fu
\noturumda ilk olarak PulpoAr\u2019\u0131n kurulu\u015f hikayesi anlat\u0131ld\u0131.\u2018\u2018Giri\u015fimci Olmaya Karar Verdim\u2019\u2019K\u00fc\u00e7\u00fck
\nya\u015flardan itibaren farkl\u0131 fikirlere a\u00e7\u0131k biri olarak bir\u00e7ok ara\u015ft\u0131rmalar yapt\u0131\u011f\u0131n\u0131 ifade eden Bayat,
\n\u00fcniversite hayat\u0131nda pek \u00e7ok e\u011fitimler ve etkinlikler d\u00fczenlediklerini ve bu \u00e7al\u0131\u015fmalar\u0131n kendisinin
\nileti\u015fim becerilerinin geli\u015fmesi konusunda \u00e7ok \u00f6nemli oldu\u011funu ifade etti. Kat\u0131ld\u0131\u011f\u0131 e\u011fitimlerden \u00e7ok
\nilham ald\u0131\u011f\u0131n\u0131 ve kendisine mentor olarak birisini se\u00e7ti\u011fini ifade etti. Bayat, giri\u015fimci olmak isteyenlere
\n\u2018\u2018giri\u015fime ba\u015flarken kendinize bir mentor edinin\u2019\u2019 ifadelerini kulland\u0131.\u2018\u2018Ben \u00d6\u011frenmek \u0130stiyorum\u2019\u2019Karar
\nverip, mentoruyla isti\u015fare ettikten sonra \u015firket kurulu\u015f \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131\u011f\u0131n\u0131 ve bu a\u015famadan
\nsonra \u00f6\u011frenmenin \u00e7ok daha \u00f6nemli bir hale geldi\u011fini ifade eden Bayat, \u2018\u2018Pek \u00e7ok \u015firkete dijital
\nd\u00f6n\u00fc\u015f\u00fcm konusunda destek verdi\u011fim halde bir yandan da yeni \u015feyler \u00f6\u011frenmek i\u00e7in ba\u015fka reklam
\najanslar\u0131na gidip \u2018ben \u00f6\u011frenmek istiyorum\u2019 dedim\u2019\u2019 ifadelerini kulland\u0131.\u2018\u2018Yetenek ma\u00e7\u0131 kazand\u0131r\u0131r,
\ntak\u0131m oyunu ise \u015fampiyonlu\u011fu\u2019\u2019Start-up k\u00fclt\u00fcr\u00fcnde tak\u0131m oyununun \u00f6nemli oldu\u011funu vurgulayan
\nBu\u011frahan Bayat, \u2018\u2018Ekip ruhu ile dinamik bir ruh olu\u015fturmak \u00e7ok \u00f6nemlidir\u2019\u2019 ifadelerini kulland\u0131. G\u00f6rev
\nda\u011f\u0131l\u0131m\u0131n\u0131n \u00f6nemine de\u011finen Bayat, \u2018\u2018\u0130\u015finizi kurdu\u011funuzda hangi insanlar\u0131n hangi yetkinlikte
\n\u00e7al\u0131\u015fabileceklerini iyi analiz etmelisiniz\u2019\u2019 \u015feklinde konu\u015ftu.\u2018\u2018Proje de\u011fil \u00dcr\u00fcn odakl\u0131 \u00e7al\u0131\u015f\u0131n\u2019\u2019Bayat,
\ngiri\u015fimci olmak isteyenlere \u2018\u2018Proje odakl\u0131 de\u011fil, \u00fcr\u00fcn odakl\u0131 \u00e7al\u0131\u015f\u0131n. Ana hedefiniz \u00fcr\u00fcn geli\u015ftirmek
\nolsun\u2019 ifadelerini kulland\u0131. Dijital medya platformlar\u0131n\u0131n ilk \u00e7\u0131kard\u0131klar\u0131 g\u00fcncellemelere b\u00fcy\u00fck
\nyat\u0131r\u0131mlar yapt\u0131klar\u0131n\u0131 ifade eden Bayat, \u2018\u2018Facebook, Instagram gibi platformlar geli\u015ftirdikleri efekt
\nveya filtrelere b\u00fcy\u00fck yat\u0131r\u0131m yap\u0131yorlar. Bunlar\u0131 kullanmak ve yayg\u0131nla\u015ft\u0131rmak ad\u0131na yap\u0131yorlar. Siz bir
\ndijital ajans olmak istiyorsan\u0131z yeni \u00e7\u0131kan bu g\u00fcncellemelerle ilerlerseniz, i\u015finiz \u00e7ok daha h\u0131zl\u0131
\nb\u00fcy\u00fcyecektir\u2019\u2019 \u015feklinde konu\u015ftu.\u2018\u2018Artt\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik; Sanal Ger\u00e7eklik ve Karma Ger\u00e7eklik\u2019\u2019Facebook
\ntaraf\u0131ndan verilen destekle Metaverse kavram\u0131n\u0131n birden b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc ve \u00fcretilen sanal g\u00f6zl\u00fcklerle
\nbu \u00e7al\u0131\u015fmalar\u0131n h\u0131z kazand\u0131\u011f\u0131n\u0131 ifade eden Bayat,\u2018\u2018Artt\u0131r\u0131lm\u0131\u015f ve sanal ger\u00e7eklikten sonra \u015fimdi de
\nkarma ger\u00e7eklik kavram\u0131n\u0131 konu\u015fuyoruz. D\u00fcnyada teknoloji s\u00fcrekli olarak ilerliyor ama her
\nteknolojinin bir olgunla\u015fma s\u00fcresi vard\u0131r. Bu sebeple Metaverse kavram\u0131n\u0131n geli\u015fmesi birden olmad\u0131,
\ndaha uzun bir s\u00fcre geli\u015fecek.\u2019\u2019 \u015eeklinde konu\u015ftu. PulpoAr olarak dijital d\u00fcnyaya ve dijital \u00e7a\u011fa haz\u0131r
\nolduklar\u0131n\u0131 s\u00f6yleyen Bayat, \u2018\u2018\u00c7al\u0131\u015fmalar\u0131m\u0131zda renk tonlar\u0131n\u0131 %70 oran\u0131nda do\u011fru bir tonlama ile
\naktar\u0131yoruz. Bu geli\u015ftirmeleri yapmaya devam ediyoruz\u2019\u2019 ifadelerini kulland\u0131.Dijital Paralar ve
\nNFTDijital varl\u0131klar\u0131 \u00f6nemsedi\u011fini vurgulayan Bu\u011frahan Bayat \u2018\u2018Metaverse\u2019in bug\u00fcne gelmesinde
\ninsanlar dijital varl\u0131klar elde etmesi ve kripto paralara yat\u0131r\u0131m yapmas\u0131 etkili oldu. NFT ile insanlar
\ndijital eserler sahibi olmaya ba\u015flad\u0131. Bu sebeple metaverse\u2019e olan ilgiyi de artt\u0131rd\u0131. Dijital paralar
\ngelece\u011fin bir ger\u00e7e\u011fi. Sanal paralar yak\u0131n bir gelecekte \u00e7ok yayg\u0131n bir \u015fekilde kullan\u0131lacak\u2019\u2019 ifadelerini
\nkulland\u0131.Programa davet edildi\u011fi i\u00e7in te\u015fekk\u00fcrlerini sunan Bayat, DIGIDAYS\u2019in start-up giri\u015fimcileri ve
\nileti\u015fim d\u00fcnyas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

9.Oturum<\/h4>\n

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen
\nDIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri\u2019nin dokuzuncu oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi
\n\u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Hilal \u00d6zdemir \u00c7ak\u0131r\u2019\u0131n
\nmoderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma Foto\u011fraf\u00e7\u0131, Dijital \u0130\u00e7erik \u00dcreticisi Ye\u015fim Mutlu konuk oldu.
\n\u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Kaan Mete\u2019nin de sorular\u0131yla katk\u0131
\nsundu\u011fu oturumda ilk olarak yeni nesil yay\u0131nc\u0131l\u0131k kavram\u0131na de\u011finildi.<\/p>\n

\u2018\u2018Etkile\u015fime Dayal\u0131 ve Ba\u011f\u0131ms\u0131z\u2019\u2019<\/h4>\n

Dijitalle\u015fme ile herkesin bir i\u00e7erik \u00fcreticisi oldu\u011funu s\u00f6yleyen Ye\u015fim Mutlu, \u2018\u2018Yeni nesil yay\u0131nc\u0131l\u0131k i\u00e7erik
\n\u00fcretimi ve etkile\u015fime dayal\u0131 ba\u011f\u0131ms\u0131z bir yay\u0131nc\u0131l\u0131k\u2019\u2019 ifadelerini kulland\u0131. Geleneksel medya arac\u0131 olan
\nRadyo\u2019yu dinleyerek b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc ve dedesinin dinledi\u011fi radyo yay\u0131nlar\u0131n\u0131n hayran\u0131 oldu\u011funu ifade
\neden Mutlu, \u2018Radyo dinledi\u011fim ajanslar ve arkas\u0131 yar\u0131n programlar\u0131 benim merak\u0131m\u0131 kam\u00e7\u0131lad\u0131 ve
\nyay\u0131nc\u0131l\u0131\u011fa olan ilgimi artt\u0131rd\u0131\u2019 ifadelerini kulland\u0131. \u0130lerleyen s\u00fcre\u00e7te radyo programc\u0131s\u0131 olarak yay\u0131n
\nhayat\u0131na ba\u015flad\u0131\u011f\u0131n\u0131 ve dergi yaz\u0131lar\u0131 kaleme ald\u0131\u011f\u0131n\u0131 ifade eden Mutlu, Web site ve Blog sayfa
\nyay\u0131nlar\u0131 ile dijital i\u00e7erik \u00fcretimine ad\u0131m att\u0131\u011f\u0131n\u0131 vurgulad\u0131. Mutlu, g\u00fcn\u00fcm\u00fczde sosyal medyadan \u00f6zg\u00fcr
\nve ba\u011f\u0131ms\u0131z bir yay\u0131nc\u0131l\u0131k ger\u00e7ekle\u015ftirdi\u011fini s\u00f6zlerine ekledi.<\/p>\n

\u2018\u2018Dijital D\u00f6n\u00fc\u015f\u00fcm Kabul G\u00f6rmeye Ba\u015flad\u0131\u2019\u2019<\/h4>\n

Ge\u00e7mi\u015fte dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine herkes taraf\u0131ndan \u00e7ok s\u0131cak bak\u0131lmad\u0131\u011f\u0131n\u0131 ifade eden Mutlu,
\n\u2018\u2018G\u00fcn\u00fcm\u00fczde art\u0131k dijital ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 artt\u0131 ve herkesin de ilgisi bu y\u00f6ne evrildi. Geleneksel
\nmedya platformlar\u0131 da dijitale odaklanm\u0131\u015f durumda. Dolay\u0131s\u0131yla dijitalle\u015fme ve bu d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci
\ntoplumda kabul g\u00f6rmeye ba\u015flad\u0131\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n

\u2018\u2018K\u0131ymetli Olan \u0130\u00e7erik\u2019\u2019<\/h4>\n

K\u0131ymetli olan\u0131n i\u00e7erik oldu\u011funu ifade eden Mutlu, \u2018\u2018Sosyal medyada \u00e7\u00f6p i\u00e7erikler de olsa da kaliteli
\ni\u00e7erikler de s\u00f6z konusu. Dijital yay\u0131nc\u0131lar i\u00e7eriklerine dikkat etmeliler. Her mecrada ayn\u0131 i\u00e7erikler
\nyay\u0131nlanm\u0131yor. Platforma g\u00f6re i\u00e7erik planlamas\u0131 yapmak ve markay\u0131 dijitalde stratejik olarak
\nkonumland\u0131rmak \u00e7ok \u00f6nemli\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n

\u2018\u2018Olumsuz Taraflar\u0131 da Var Elbette\u2019\u2019<\/h4>\n

Sosyal medyada i\u00e7erik \u00fcreten yeni nesil yay\u0131nc\u0131lar\u0131n bazen etik de\u011ferlere uymayabildi\u011fini ifade eden
\nMutlu \u2018\u2018Sahte ve yalan i\u00e7erikler \u00fcretenler oluyor. Bu sebeple kimi ve neyi takip etti\u011finize dikkat
\netmeniz gerekiyor\u2019\u2019 ifadelerini kulland\u0131. Dijitalle\u015fme \u00e7al\u0131\u015fmalar ba\u015fl\u0131\u011f\u0131 alt\u0131ndan ifade edilen \u2018yapay
\nzeka, deepfake, metaverse\u2019 gibi teknolojilerin gelecekte b\u00fcy\u00fck riskler do\u011furabilece\u011fini ifade eden
\nMutlu, \u2018\u2018\u0130nsan\u0131 korkutan teknolojiler geli\u015fiyor. Bunlar\u0131 insanl\u0131\u011f\u0131n yarar\u0131na kullan\u0131rsak \u00e7ok harika
\nelbette, ancak olumsuz kullan\u0131ld\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmek bile istemiyorum\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n

\u2018\u2018Podcastler \u00c7ok De\u011ferli\u2019\u2019<\/h4>\n

Podcast konusundaki soruyu da cevaplayan Mutlu, \u2018\u2018Radyonun dijital platformlarda yay\u0131nlanmas\u0131
\nolarak ifade edebilece\u011fim podcast, son d\u00f6nemde pop\u00fcler hale geldi. Ben de eskiden beri pek \u00e7ok
\npodcast i\u00e7eri\u011fi takip ediyorum. \u0130stanbul Ticaret \u00dcniversitesi\u2019nin de podcast st\u00fcdyosu oldu\u011funu
\nbiliyoruz. Umar\u0131m bu alanda i\u00e7erik \u00fcreticilerin say\u0131s\u0131 artar. \u00dcniversiteniz \u00f6\u011frencileri de i\u00e7erik \u00fcretir de
\nbiz de dinleriz\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n

\u2018\u2018\u0130nsanlar E\u011flence \u0130\u00e7eriklerine \u0130lgi Duyuyor\u2019\u2019<\/h4>\n

Ye\u015fim Mutlu, dijital platformlarda e\u011flence i\u00e7eriklerinin daha \u00e7ok ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve insanlar\u0131n
\ne\u011flenmek i\u00e7in sosyal medyada tak\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u00dcniversiteye gelirken arac\u0131n\u0131n lastik bas\u0131n\u00e7 uyar\u0131s\u0131
\nverdi\u011fini, en yak\u0131n benzin istasyonunda lastiklerine hava bast\u0131rd\u0131\u011f\u0131n\u0131 ifade eden Ye\u015fim Mutlu, \u201dhi\u00e7 bir
\n\u015fey beni demoralize edemez, hemen \u00e7\u00f6z\u00fcm arar\u0131m\u201d \u015feklinde konu\u015ftu. Pek \u00e7ok influencer\u2019\u0131n
\nya\u015fad\u0131klar\u0131 her \u015feyi payla\u015ft\u0131\u011f\u0131na dikkati \u00e7eken Mutlu, \u201dBen lasti\u011fim patlad\u0131 ay ne olacak filan diye
\npayla\u015f\u0131m yapsam bin mesaj gelirdi. Ama ben dram krali\u00e7esi olmak istemiyorum\u201d ifadelerini kulland\u0131.<\/p>\n

\u201dYazmak dijitalde de keyifli\u201d<\/h4>\n

Ge\u00e7mi\u015fte dergi ve gazete yaz\u0131lar\u0131 yazm\u0131\u015f olan Mutlu, \u201dDijital platformlarda ve web sitelerinde yaz\u0131
\nyazmak art\u0131k \u00e7ok kolay. Herkes yazabilir. Ancak \u00f6nemli olan duygular\u0131n\u0131 do\u011fru ifade eden ve insanlar\u0131
\netkileyen yaz\u0131lar yazabilmek. Etik de\u011ferlere sahip olabilmek ve yaz\u0131 k\u00fclt\u00fcr\u00fcne hakim olmak sizi bu
\nalanda ba\u015far\u0131l\u0131 k\u0131lar\u201d ifadelerini kulland\u0131.
\nPrograma davet edildi\u011fi i\u00e7in te\u015fekk\u00fcrlerini sunan Mutlu, DIGIDAYS\u2019in influencerlar, markalar,
\nakademi-sekt\u00f6r i\u015f birlikleri ve ileti\u015fim d\u00fcnyas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

10.Oturum<\/h4>\n

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen
\nDIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri\u2019nin onuncu oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim
\nFak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk\u2019\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcnde
\nger\u00e7ekle\u015fen oturuma Dijital \u0130\u00e7erik \u00dcreticisi J\u00fclide K\u0131r ve Influencer G\u00f6zde G\u00f6ksel konuk oldu. \u0130leti\u015fim
\nFak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Aleyna Temur\u2019un da sorular\u0131yla katk\u0131
\nsundu\u011fu oturumda ilk olarak konuklar\u0131n influencer olma yolundaki deneyimleri ve ki\u015fisel hikayeleri
\nkonu\u015fuldu.<\/p>\n

\u2018\u2018Amac\u0131m Influencer olmak de\u011fildi\u2019\u2019<\/h4>\n

E\u015fiyle birlikte severek yapt\u0131klar\u0131 bir \u015fey olan g\u00f6rsel i\u00e7erik \u00fcretiminin kendisine keyif verdi\u011fini ifade
\neden G\u00f6ksel, \u2018\u2018Amac\u0131m en ba\u015fta Influencer olmak de\u011fildi. Foto\u011fraf ve video \u00e7ekmeyi sevdi\u011fimiz i\u00e7in
\nbununla ilgileniyorduk, deneyimlerimizi dijitale aktarmakla ba\u015flad\u0131 s\u00fcre\u00e7\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n

\u2018\u2018Mikro Influencerlar Daha De\u011ferli\u2019\u2019<\/h4>\n

Influencer pazarlamac\u0131l\u0131\u011f\u0131 alan\u0131nda Y\u00fcksek Lisans Tezi haz\u0131rlamak amac\u0131nda oldu\u011funu ifade eden K\u0131r,
\n\u2018\u2018Dijital d\u00fcnyada bir markan\u0131n duyurulmas\u0131 konusunda mikro influencer\u2019lar daha etkili oluyor.
\nMarkalar bunun fark\u0131na varmaya ba\u015flad\u0131. Az da olsa nitelikli, belli bir konuya ilgili bir kitle daha \u00f6nemli
\nhale geliyor\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n

\u2018\u2018Kullanmad\u0131\u011f\u0131m \u00dcr\u00fcn\u00fc Tan\u0131tm\u0131yorum\u2019\u2019<\/h4>\n

Influncer olarak bir markan\u0131n \u00fcr\u00fcnlerine \u00f6nce kendisinin g\u00fcvendi\u011fini, sonras\u0131nda takip\u00e7ilerine
\n\u00f6nerdi\u011fini ifade eden G\u00f6ksel, \u2018\u2018Bir markadan \u00fcr\u00fcnlerini kullan\u0131p sonu\u00e7lar\u0131n\u0131 g\u00f6rmek i\u00e7in vakit
\nistiyorum. G\u00fcvenemedi\u011fim markalar\u0131n reklam\u0131n\u0131 yapmak istemiyorum. Bu kli\u015fe bir s\u00f6ylem olabilir
\nama \u2018kullanmad\u0131\u011f\u0131m \u00fcr\u00fcn\u00fc tan\u0131tm\u0131yorum\u2019 \u0130\u015fin i\u00e7ine maddi \u00e7\u0131kar girince herkes bu etik de\u011fere sad\u0131k
\nkalam\u0131yor\u2019\u2019 \u015feklinde konu\u015ftu. Bu konuda g\u00f6r\u00fc\u015flerini dile getiren K\u0131r da \u2018\u2018\u00dcr\u00fcn tan\u0131t\u0131m\u0131 isteyen
\nmarkalara en az 2 hafta \u00fcr\u00fcn deneyimi s\u00fcresi istiyorum. Reklam da olsa insanlara kendi g\u00fcvenimi
\nsundu\u011fum i\u00e7in dikkatli davran\u0131yorum\u2019\u2019 dedi.<\/p>\n

\u2018\u2018Ki\u015fisel Markan\u0131n \u0130n\u015fas\u0131\u2019\u2019<\/h4>\n

Dijitalde marka yaratman\u0131n ve i\u00e7erik \u00fcretmenin kolay bir i\u015f olmad\u0131\u011f\u0131n\u0131 ifade eden G\u00f6ksel, \u2018\u2018\u0130\u00e7erik
\n\u00fcretenlere ger\u00e7ekten \u00e7ok sayg\u0131l\u0131y\u0131m. Hedef kitlenizi iyi tan\u0131mak ve sosyal medya ak\u0131mlar\u0131n\u0131 iyi takip
\netmek gerekiyor\u2019\u2019 \u015feklinde konu\u015ftu ve Cgwonderland markas\u0131n\u0131n ortaya \u00e7\u0131k\u0131\u015f s\u00fcrecini anlatt\u0131.
\nDijital alan\u0131n \u00f6zg\u00fcr bir alan oldu\u011funu ve insanlar\u0131n da takip etmekte \u00f6zg\u00fcr olduklar\u0131n\u0131 ifade eden K\u0131r
\n\u2018\u2018\u0130\u00e7eri\u011fin kalitesini kendiniz belirliyorsunuz. \u0130nsanlar\u0131n sizi takip etmeleri, tamamen \u00f6zg\u00fcr tercihleri
\noldu\u011fu i\u00e7in trendleri iyi yakalamal\u0131s\u0131n\u0131z. \u0130yi bir marka iyi bir i\u00e7eri\u011fi olu\u015fturur, iyi bir i\u00e7erik iyi bir
\nmarkay\u0131 olu\u015fturur. Buradan hareketle, markadan \u00e7ok i\u00e7erik \u00fcreticiye de b\u00fcy\u00fck i\u015f d\u00fc\u015f\u00fcyor. Sabretmeli
\nve s\u00fcrekli \u00e7al\u0131\u015fmal\u0131. Verdi\u011fi s\u00f6zlere sad\u0131k olmal\u0131. Bu sebeple influencer olmak bazen mesaili
\n\u00e7al\u0131\u015fmaktan daha zor hale gelebiliyor\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n

“\u0130\u00e7erikte Kalite”<\/h4>\n

\u0130yi ve kaliteli i\u00e7eriklerin bir \u015fekilde ke\u015ffedilece\u011fini ve giderek daha fazla ilgi g\u00f6rece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc
\ns\u00f6yleyen G\u00f6ksel, \u2018\u2018Toplumun giderek geli\u015fti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Bu sebeple i\u00e7erik \u00fcretici kadar t\u00fcketici
\nde geli\u015fiyor. Zaman i\u00e7inde kaliteli i\u00e7erik \u00fcreticilerine olan talebin artaca\u011f\u0131na inan\u0131yorum\u2019\u2019 ifadelerini
\nkulland\u0131.<\/p>\n

Aleyna Temur\u2019un \u2018\u2018i\u00e7erik \u00fcretici olmak isteyenlere ne gibi tavsiyeleriniz olur?\u2019\u2019 sorusu \u00fczerine G\u00f6ksel,
\n\u2018\u2018Kendinizi s\u00fcrekli geli\u015ftirerek ba\u015fkalar\u0131n\u0131 taklit etmek yerine kendi i\u00e7eriklerinizi \u00f6zg\u00fcn bir \u015fekilde
\nolu\u015fturabilmelisiniz\u2019\u2019 \u015feklinde konu\u015ftu. K\u0131r ise \u2018\u2018Odaklan\u0131lmas\u0131 gereken iyi i\u00e7eriktir. Elbette g\u00f6rsel
\nestetik ve teknik kalite de \u00f6nemli ama sonu\u00e7ta Instagram\u2019da i\u00e7erikler \u00e7ok anl\u0131k t\u00fcketiliyor. Teknik
\ndetaylar\u0131 muhte\u015fem olmasa da iyi bir i\u00e7eri\u011finiz varsa bu Instagram i\u00e7in ideal oland\u0131r. \u00c7\u00fcnk\u00fc h\u0131zl\u0131ca
\nbak\u0131l\u0131p ge\u00e7iliyor genellikle. Bu sebeple insanlar\u0131 yakalayacak iyi i\u00e7erik olmal\u0131\u2019\u2019 ifadelerini kulland\u0131.
\nPrograma davet edildikleri i\u00e7in te\u015fekk\u00fcrlerini sunan K\u0131r ve G\u00f6ksel, DIGIDAYS\u2019in influencerlar,
\nmarkalar, akademi-sekt\u00f6r i\u015f birlikleri ve ileti\u015fim d\u00fcnyas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

11.Oturum<\/h4>\n

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen
\nDIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri\u2019nin onbirinci oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi
\n\u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk\u2019\u00fcn
\nmoderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma The Zero Point Project Ajans Ba\u015fkan\u0131 Ula\u015f Bozan ve Johnson
\n& Johnson T\u00fcketici \u00dcr\u00fcnleri Grubu Pazarlama Direkt\u00f6r\u00fc Alperen \u00d6zkan konuk oldu. \u0130leti\u015fim Fak\u00fcltesi
\nHalkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Emircan \u0130zgi\u2019nin de sorular\u0131yla katk\u0131 sundu\u011fu
\noturumda ilk olarak konuklar\u0131n ki\u015fisel hikayeleri konu\u015fuldu.<\/p>\n

\u2018\u2018Sorumluluk \u00dcstlenen Markalar T\u00fcketicinin Kalbine Giriyor\u2019\u2019<\/h4>\n

S\u00fcrd\u00fcr\u00fclebilirlik konseptinin markalar i\u00e7in \u00e7ok \u00f6nemli bir g\u00fc\u00e7 oldu\u011funu ifade eden \u00d6zkan, \u2018\u2018Covid-19
\nPandemisi ile \u015fu ger\u00e7ek ortaya \u00e7\u0131kt\u0131 ki insanlar devletlerden daha \u00e7ok \u015firketlerden ve markalardan
\naksiyon bekliyorlar. B\u00f6yle bir d\u00f6nemde iklim krizi gibi b\u00fcy\u00fck sorunlar kar\u015f\u0131s\u0131nda markalar\u0131n sessiz
\nkalmas\u0131 ve her \u015feyi h\u00fck\u00fcmetlerden beklemesi kabul edilebilir bir \u015fey de\u011fil. Markalar kendi
\nkimliklerine uygun do\u011fru noktalara dokunarak sorumluluk almal\u0131d\u0131rlar. Bu markalar\u0131n yapaca\u011f\u0131 ana
\nileti\u015fim faaliyetlerinin temelini olu\u015fturmal\u0131. Bu sosyal sorumluluk projeleri, sizin t\u00fcketici ile samimi bir
\nba\u011f kurman\u0131z\u0131n, t\u00fcketicinin kalbine dokunman\u0131z\u0131n bir arac\u0131 olacakt\u0131r\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n

\u2018\u2018Yenilik Markalar\u0131 Korkutsa da Yat\u0131r\u0131mlar Bu Alana Y\u00f6neliyor\u2019\u2019<\/h4>\n

NFT (Nun-Fungible Token) kavram\u0131n\u0131n \u00f6nemine de\u011finen Bozan, \u2018\u2018NFT ve Metaverse kavramlar\u0131 hala
\nbir\u00e7ok markan\u0131n korkarak ve temkinli yakla\u015ft\u0131\u011f\u0131 konular ancak d\u00fcnya genelinde sadece pazarlama
\nde\u011fil yat\u0131r\u0131m da bu alana y\u00f6neliyor. \u00c7ok yeni bir d\u00fcnya oldu\u011fu i\u00e7in, yeni i\u00e7inde korkuyu da
\nbar\u0131nd\u0131r\u0131yor. Ancak g\u00fcn\u00fcn sonunda hemen hemen her markay\u0131 Metaverse i\u00e7inde g\u00f6rece\u011fimizi
\nd\u00fc\u015f\u00fcn\u00fcyorum\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n

“Markalar Hassasiyet G\u00f6stermeli”<\/h4>\n

2021 y\u0131l\u0131nda T\u00fcrkiye\u2019de ya\u015fanan orman yang\u0131nlar\u0131n\u0131 hat\u0131rlatan Bozan, \u2018\u2018Yanan alanlar \u00e7am orman\u0131yd\u0131.
\nBu t\u00fcr\u00fcn yanmas\u0131 sadece do\u011faya de\u011fil adeta domino etkisi ile ekonomi, \u00fcretim, istihdam ve k\u00fclt\u00fcrel
\n\u00e7\u00f6k\u00fc\u015fe sebep oldu. \u00c7\u00fcnk\u00fc T\u00fcrkiye K\u0131z\u0131l \u00c7am \u00fcretiminde d\u00fcnyada ilk s\u0131ralarda yer al\u0131yor\u2019\u2019 ifadelerini
\nkulland\u0131. Bunun \u00fczerine \u00d6zkan, \u2018\u2018Bu yang\u0131n nas\u0131l bizim can\u0131m\u0131z\u0131 yakt\u0131ysa, markalar\u0131n da can\u0131n\u0131 yakmal\u0131.
\nYani o dram, o felaket; bir markan\u0131n y\u00f6neticisinin de can\u0131n\u0131 yakarsa sorumluluk hissedebilir. Bu
\n\u015fekilde marka bir resme daha yak\u0131ndan bakabilir. Ne kadar yak\u0131ndan bakarsan\u0131z o kadar detay
\ng\u00f6r\u00fcrs\u00fcn\u00fcz. Yang\u0131n b\u00f6lgesine maddi yard\u0131m yapmak ge\u00e7ici bir \u00e7\u00f6z\u00fcm. Markalar\u0131n insanlar\u0131n dikkatini
\noraya \u00e7ekecek s\u00fcrd\u00fcr\u00fclebilir projeler geli\u015ftirmeli. \u00d6rne\u011fin ma\u011fdur olan ar\u0131lar i\u00e7in ar\u0131 yemi \u00fcretilmesi
\nve da\u011f\u0131t\u0131lmas\u0131. Bunu ileti\u015fim kampanyas\u0131 ile kamuoyunun dikkatini \u00e7ekerek yapmal\u0131s\u0131n\u0131z\u2019\u2019 \u015feklinde
\nkonu\u015ftu.<\/p>\n

NFT ile Ar\u0131lara Umut Ol<\/h4>\n

\u0130nsanlar\u0131n dijital bir sanat eserine sahip olmak istediklerini ifade eden \u00d6zkan, \u2018\u2018Ger\u00e7ek bir sanat
\neserine sahip olman\u0131n getirdi\u011fi sahiplik duygusu, dijitalde de ya\u015fan\u0131yor\u2019\u2019 dedi. 2021 yaz\u0131nda
\nT\u00fcrkiye\u2019de ya\u015fanan orman yang\u0131nlar\u0131na d\u00f6n\u00fck markalar\u0131n yakla\u015f\u0131mlar\u0131n\u0131 de\u011ferlendiren \u00d6zkan,
\n\u2018Beeing Hope \u2013 Ar\u0131lara Umut Ol\u2019 projesinden s\u00f6z etti. \u00d6zkan \u2018\u2018Bir marka olarak s\u00f6z gelimi orman
\nyang\u0131nlar\u0131 ile ilgili sanat\u00e7\u0131lar\u0131 felaket b\u00f6lgesine g\u00f6t\u00fcr\u00fcp \u00e7e\u015fitli sanat eserleri \u00fcretmelerini sa\u011flamak ve
\nbu eserleri NFT ile sat\u0131\u015fa \u00e7\u0131karmak, hem t\u00fcm insanlar\u0131n s\u00fcrece kat\u0131lmas\u0131 ve bilin\u00e7 kazanmas\u0131 hem de
\nyang\u0131n b\u00f6lgesine destek olunmas\u0131 ama\u00e7lar\u0131na hizmet etmi\u015f olur\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n

“Multidisipliner Bir Yakla\u015f\u0131m S\u00f6z Konusu”<\/h4>\n

Ula\u015f Bozan,\u2018\u2019Beeing Hope \u2013 Ar\u0131lara Umut Ol\u2019\u2019 isimli sosyal sorumluluk projesinin farkl\u0131 disiplinlerden
\n28 sanat\u00e7\u0131n\u0131n dijital eserlerinden olu\u015fan NFT koleksiyonu ile hayata ge\u00e7irildi\u011fini ve T\u00fcrkiye\u2019de
\nmultidisipliner bir yakla\u015f\u0131mla olu\u015fturulan ilk sanat koleksiyon olma \u00f6zelli\u011fine sahip oldu\u011funu ifade
\netti.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilirlik ve Kamuoyu Davran\u0131\u015flar\u0131<\/h4>\n

S\u00fcrd\u00fcr\u00fclebilirlik a\u00e7\u0131s\u0131ndan \u00fc\u00e7 temel kriter arad\u0131\u011f\u0131n\u0131 ifade eden Bozan, \u2018\u2018\u0130lk kriter, marka samimi mi?
\nYani samimi olarak b\u00fct\u00fcn kaynaklar\u0131yla bunu destekliyor mu? \u0130kincisi markada derinlik var m\u0131,
\nprojenin \u00fcstesinden gelebilir mi? \u00dc\u00e7\u00fcnc\u00fcs\u00fc ise do\u011fru partnerler var m\u0131 i\u015fin i\u00e7inde? Asla STK\u2019s\u0131z ve
\nkonunun uzman\u0131 dan\u0131\u015fmans\u0131z y\u00fcr\u00fcmez mesela\u2019\u2019 ifadelerini kulland\u0131 ve \u2018\u2018Ar\u0131lara Umut Ol\u2019\u2019 projesinin
\nt\u00fcm ayaklar\u0131n\u0131 s\u0131ralad\u0131 ve ortalama 70 ki\u015filik bir ekiple \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 vurgulad\u0131.
\n\u00d6zkan ise, s\u00fcrd\u00fcr\u00fclebilirlik kelimesinin halka indirgenmesinin zor oldu\u011funu ifade ederek \u2018\u2018Bu tan\u0131m\u0131n
\nhalka inmesinin en b\u00fcy\u00fck sorunu yine markalar. S\u00fcrd\u00fcr\u00fclebilirlik kampanyalar\u0131 T\u00fcrkiye\u2019de yap\u0131ld\u0131k\u00e7a
\nhalk biraz daha anlayacak ve fark\u0131ndal\u0131\u011f\u0131 artacak. Halk\u0131n geneline duyurulmayan projeler tam
\nanlam\u0131yla amac\u0131na ula\u015fam\u0131yor. Belirli bir kesime hitap etmekle kal\u0131yor. \u0130klim krizi sebebiyle kar\u015f\u0131
\nkar\u015f\u0131ya kald\u0131\u011f\u0131m\u0131z bio \u00e7e\u015fitlilik anlam\u0131nda risklerden halk\u0131n haberdar olmas\u0131 ve bilin\u00e7li olmas\u0131
\ngerekiyor\u2019\u2019 ifadelerini kulland\u0131.<\/p>\n

“D\u00fcnyada Ses Getirdi”<\/h4>\n

Ar\u0131lara Umut Ol projesinin d\u00fcnyada ses getiren bir proje oldu\u011funu ve yurtd\u0131\u015f\u0131ndan da \u00e7ok say\u0131da
\ndestek bulduklar\u0131n\u0131 ifade eden \u00d6zkan ve Bozan, insanlar\u0131n konuya olan hassasiyetlerinden \u00f6t\u00fcr\u00fc
\nmutlu olduklar\u0131n\u0131 ifade etti. Youtuber Bar\u0131\u015f \u00d6zcan\u2019\u0131n konuyu \u00f6zel bir video yay\u0131n\u0131nda detaylar\u0131yla
\nanlatmas\u0131n\u0131n projenin duyurulmas\u0131 ve fark\u0131ndal\u0131k olu\u015fmas\u0131 ad\u0131na \u00f6nemli bir ad\u0131m oldu\u011funu s\u00f6zlerine
\nekledi.<\/p>\n

Programa davet edildikleri i\u00e7in te\u015fekk\u00fcrlerini sunan Bozan ve \u00d6zkan, DIGIDAYS\u2019in influencerlar,
\nmarkalar, akademi-sekt\u00f6r i\u015f birlikleri ve ileti\u015fim d\u00fcnyas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n

<\/h4>\n

\"\"<\/h4>\n

12.Oturum<\/h4>\n

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen
\nDIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri\u2019nin on ikinci oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi
\n\u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc Ara\u015ft\u0131rma G\u00f6revlisi Gurur \u00d6yk\u00fcm G\u00fcven\u2019in
\nmoderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma \u00c7evre M\u00fchendisi Gizem Akdo\u011fan ve GCL Geri Kazan\u0131m
\nRafineri A.\u015e. Y\u00f6netim Kurulu \u00dcyesi Berrin Tektunal\u0131 konuk oldu. \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve
\nReklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi \u00d6zge Bulut\u2019un da sorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak geri
\nd\u00f6n\u00fc\u015f\u00fcm kavram\u0131na de\u011finildi.<\/p>\n

\u2018\u2018Geri D\u00f6n\u00fc\u015f\u00fcm Bilinci Gerekli\u2019\u2019<\/h4>\n

Tektunal\u0131, \u2018\u2018Son y\u0131llarda g\u00fcndem olan s\u0131f\u0131r at\u0131k projesi sayesinde geri d\u00f6n\u00fc\u015f\u00fcm kavram\u0131 biraz daha
\nkonu\u015fulur oldu ancak toplumda bu konuda daha fazla fark\u0131ndal\u0131\u011fa ihtiya\u00e7 var. En \u00f6nemlisi at\u0131klar\u0131n
\nkayna\u011f\u0131nda ayr\u0131\u015ft\u0131r\u0131lmas\u0131\u2019\u2019 ifadelerini kulland\u0131. E-at\u0131k kavram\u0131ndan bahseden Tektunal\u0131, \u2018\u2018G\u00fcnl\u00fck
\nhayat\u0131m\u0131zda kulland\u0131\u011f\u0131m\u0131z t\u00fcm cihazlar, k\u0131saca pil ile \u00e7al\u0131\u015fan her \u015fey elektronik at\u0131k s\u0131n\u0131f\u0131na
\ngirmektedir. Bu konuda bizim \u00fclke olarak bilincimiz \u00e7ok zay\u0131f ve ne yaz\u0131k ki elektronik at\u0131klar yeterince
\ngeri d\u00f6n\u00fc\u015ft\u00fcr\u00fclemiyor\u2019\u2019 dedi.<\/p>\n

D\u00fcnya Ekonomi Forumu ve \u00c7evre, \u015eehircilik ve \u0130klim De\u011fi\u015fikli\u011fi Bakanl\u0131\u011f\u0131\u2019n\u0131n verilerine dayanarak
\nd\u00fcnyada her y\u0131l 50 milyon, T\u00fcrkiye\u2019de ise 500 bin ton e-at\u0131k \u00fcretildi\u011fini ve \u00e7\u00f6pe at\u0131lan at\u0131klar\u0131n sadece
\n%20\u2019sinin geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebildi\u011fini s\u00f6yleyen Tektunal\u0131, \u2018\u2018D\u00fcnya bir e-at\u0131k \u00e7\u00f6pl\u00fc\u011f\u00fc. Bu konuda ciddi
\n\u00e7al\u0131\u015fmalar yap\u0131lmas\u0131 gerekiyor\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n

\u2018\u2018Otizm i\u00e7in e-At\u0131k Projesi\u2019\u2019<\/h4>\n

T\u00fcrkiye Otistiklere Destek ve E\u011fitim Vakf\u0131\u2019n\u0131n (TODEV) ba\u015flatt\u0131\u011f\u0131 \u201cOtizm i\u00e7in e-at\u0131k Projesi\u201d
\nkapsam\u0131nda evlerden al\u0131nan elektronik at\u0131klar\u0131n geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesiyle bir yandan S\u0131f\u0131r At\u0131k Projesine
\nve ya\u015fanabilir bir d\u00fcnya \u00e7abalar\u0131na destek olunurken di\u011fer yandan elde edilen gelirle otizmli
\n\u00e7ocuklar\u0131n e\u011fitim hayatlar\u0131na katk\u0131 sa\u011flan\u0131yor. (AA)
\nTODEV ve GCL Geri D\u00f6n\u00fc\u015f\u00fcm ve Rafineri aras\u0131ndaki i\u015f birli\u011fiyle otizmin olu\u015fmas\u0131ndaki \u00f6nemli
\nfakt\u00f6rlerden oldu\u011fu bir\u00e7ok bilimsel ara\u015ft\u0131rmayla ortaya konan sanayile\u015fme ve elektronik at\u0131klara ba\u011fl\u0131
\nolu\u015fan a\u011f\u0131r metalle m\u00fccadelede, ortak hareket etme karar\u0131 al\u0131nd\u0131. (AA)
\n\u2018\u2018Otizm konusu hassas yakla\u015ft\u0131\u011f\u0131m\u0131z ve \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz bir konuydu. Bu ba\u011flamda sosyal
\nsorumluluk \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcyoruz ve pek \u00e7ok sivil toplum kurulu\u015fu ile ortak \u00e7al\u0131\u015fmalar yap\u0131yoruz\u2019\u2019
\ndiyen Tektunal\u0131, \u2018\u2018At\u0131klara ula\u015fmakta zorluk ya\u015f\u0131yoruz. \u0130nsanlar duygusal ba\u011f kurduklar\u0131 elektronik
\nat\u0131klar\u0131 \u00f6nce atmak istemiyor, sonras\u0131nda birden \u00e7\u00f6pe atabiliyor. Bu bizim at\u0131klara ula\u015fmam\u0131z\u0131
\nengelliyor\u2019\u2019 ifadelerini kulland\u0131.Programa davet edildikleri i\u00e7in te\u015fekk\u00fcrlerini sunan Tektunal\u0131 ve Akdo\u011fan, DIGIDAYS\u2019in influencerlar, markalar, akademi-sekt\u00f6r i\u015f birlikleri ve ileti\u015fim d\u00fcnyas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n

<\/h4>\n

\"\"<\/h4>\n

13.Oturum<\/h4>\n

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen
\nDIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri\u2019nin on \u00fc\u00e7\u00fcnc\u00fc oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi
\n\u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7 Dr. Ay\u015fe Simin Kara
\nmoderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma Inflow Network & GAIA Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ne\u015fet
\nDereli konuk oldu. \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Ezgi Kara\u2019n\u0131n da
\nsorular\u0131yla katk\u0131 sundu\u011fu oturumda ilk olarak reklamc\u0131l\u0131k kavram\u0131na de\u011finildi.<\/p>\n

\u2018\u20182022 D\u00fcnya Kupas\u0131 En Son ve En B\u00fcy\u00fck Projemiz\u2019\u2019<\/h4>\n

Dereli, \u2018\u2018D\u00fcnya kupas\u0131 deyince d\u00fcnyan\u0131n en prestijli organizasyonu oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde \u00e7ok
\nciddi bir ba\u015far\u0131 elde ettik. Ger\u00e7ekten iyi bir sunum haz\u0131rlad\u0131k. \u015eu anda Doha ofisimizden koordineli
\n\u015fekilde D\u00fcnya Kupas\u0131\u2019n\u0131n tan\u0131t\u0131ma \u00e7al\u0131\u015f\u0131yoruz\u2019\u2019 ifadelerini kulland\u0131. Inflow Network ad\u0131na yapt\u0131klar\u0131
\nk\u00fcresel \u00e7al\u0131\u015fmalardan s\u00f6z eden Dereli, \u2018\u2018markalar\u0131n fikri \u00fcretecek ve geli\u015ftirecek, ilerleyen s\u00fcre\u00e7te
\ndijital ortamda ve geleneksel medyada yer almalar\u0131n\u0131 ve do\u011fru \u015fekilde konumlanmalar\u0131n\u0131 sa\u011flayacak
\nreklam kampanyalar\u0131n\u0131 entegre edecek b\u00fct\u00fcnsel bir \u00e7al\u0131\u015fma yap\u0131yoruz\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n

\u2018\u2018Ticaret \u00dcniversitesi Takdire \u015eayan\u2019\u2019<\/h4>\n

Gelece\u011fin reklamc\u0131lar\u0131 ve medya profesyonellerinin yeti\u015ftirilmesi anlam\u0131nda \u0130stanbul Ticaret
\n\u00dcniversitesi\u2019nin \u00e7al\u0131\u015fmalar\u0131n\u0131 takdirle kar\u015f\u0131lad\u0131\u011f\u0131n\u0131, \u00f6\u011frencilerin hem kamera arkas\u0131nda hem de
\nkamera \u00f6n\u00fcnde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 g\u00f6zlemledi\u011fini ifade eden Dereli, \u2018\u2018Hem teorik, hem pratik anlamda
\nmulti-disipliner bir yakla\u015f\u0131mla \u00f6\u011frencilerin yeti\u015fmesini \u00e7ok \u00f6nemli buluyorum. K\u00fcresel \u00e7apta
\nkampanyalar yaparken, kendisini multi-disipliner anlamda yeti\u015ftirmi\u015f personelleri \u00f6nceliyoruz\u2019\u2019
\n\u015feklinde konu\u015ftu.<\/p>\n

“Reklamc\u0131da Olmas\u0131 Gereken 5 \u00d6zellik”<\/h4>\n

1 Legocentric: Ortak Ak\u0131la Sayg\u0131l\u0131
\nReklam sekt\u00f6r\u00fcnde bireysellik yerine ortak ak\u0131l ile i\u015flerin y\u00fcr\u00fct\u00fclmesi gerekti\u011fini ifade eden Dereli,
\nonline ortamda global bir \u00e7al\u0131\u015fma grubu olu\u015fturabildi\u011fini hat\u0131rlatarak \u2018\u2018Yeni nesil bir ajansta \u00e7al\u0131\u015facak
\nbir insan\u0131n ortak bir grup i\u00e7inde \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcne sahip olmas\u0131 gerekir ve egolu kibirli olmamas\u0131 icap
\neder\u2019\u2019 ifadelerini kulland\u0131.
\n2 Multi-Disipliner: Farkl\u0131 Alanlara Yatk\u0131nl\u0131\u011f\u0131 Olan
\n\u2018Bir reklam ajans\u0131nda \u00f6rne\u011fin edebiyat ve m\u00fczik gibi farkl\u0131 alanlara ilgi ve becerisi bulunan insanlar\u0131
\n\u00f6nemsiyorum\u2019 diyen Dereli, \u2018\u2018insan\u0131n farkl\u0131 alanlardaki becerileri onun motivasyonunu ve bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131
\nzenginle\u015ftiriyor\u2019\u2019 ifadelerini kulland\u0131.
\n3 Aware: Fark\u0131ndal\u0131k Sahibi Olan
\nYeni nesil reklamc\u0131n\u0131n toplumsal hassasiyetleri ve d\u00fcnyadaki geli\u015fmeleri takip eden birisi olmas\u0131
\ngerekti\u011fini ifade eden Dereli, \u2018\u2018Yeni reklamc\u0131lar\u0131n ger\u00e7ekten odakland\u0131klar\u0131 bir sosyal sorumluluk
\nprojesi olmas\u0131 gerekir\u2019\u2019 dedi.
\n4 -Curious: Merakl\u0131 Olan
\nYeni nesillerin her \u015feye kolay ula\u015ft\u0131klar\u0131 i\u00e7in ara\u015ft\u0131rma ve merak etme konusunda zay\u0131f kald\u0131klar\u0131n\u0131
\nifade eden Dereli, \u2018\u2018Hayata dair meraklar\u0131n\u0131 koruyan gen\u00e7ler, mutlaka bir yerlere geleceklerdir.
\n\u00d6rne\u011fin bir sokakta y\u00fcr\u00fcrken g\u00f6rd\u00fc\u011f\u00fcn\u00fcz eski bir binan\u0131n tarih\u00e7esini merak etmek, onu ara\u015ft\u0131rmak ve
\nsebep sonu\u00e7 ili\u015fkileri kurmak geleneksel anlamda yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131z\u0131 besler\u2019\u2019 ifadelerini kulland\u0131.
\n5 \u2013 Unique: E\u015fsiz Olan
\nYeni nesil reklamc\u0131n\u0131n di\u011fer insanlardan farkl\u0131 bir ilgi alan\u0131 ve hobisinin bulunmas\u0131 gerekti\u011fini ifade
\neden Dereli, \u2018\u2018\u0130nsan\u0131n zihin ve beden sa\u011fl\u0131\u011f\u0131n\u0131 koruyabilmesi i\u00e7in, mutlaka ilgiyle y\u00f6neldi\u011fi bir alan
\nbulunmas\u0131 gerekir. Ba\u015fka t\u00fcrl\u00fc zihnini rahatlatmas\u0131 ve daha iyi odaklanmas\u0131 zorla\u015f\u0131r\u2019\u2019 \u015feklinde
\nkonu\u015ftu.
\nPrograma davet edildi\u011fi i\u00e7in te\u015fekk\u00fcrlerini sunan Dereli, DIGIDAYS\u2019in \u00f6\u011frenciler, markalar, akademisekt\u00f6r i\u015f birlikleri ve ileti\u015fim d\u00fcnyas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n

\"\"<\/h4>\n

14.Oturum<\/h4>\n

\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen
\nDIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri\u2019nin on d\u00f6rd\u00fcnc\u00fc oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi
\n\u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc Ara\u015ft\u0131rma G\u00f6revlisi Gurur \u00d6yk\u00fcm G\u00fcven\u2019in
\nmoderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma R2D2 Reklam Ajans\u0131 Ba\u015fkan\u0131 Tun\u00e7 Kileciler konuk oldu.
\n\u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Aleyna Temur\u2019un da sorular\u0131yla katk\u0131
\nsundu\u011fu oturumda ilk olarak B2B Kavram\u0131na De\u011finildi.
\nAmac\u0131m\u0131z Dijitali Yakalamak ve \u00c7a\u011fda\u015f Reklam \u00dcretmek
\n2010\u2019lu y\u0131llardan itibaren markalar\u0131n pazarlama ve tan\u0131t\u0131m anlam\u0131nda i\u00e7erik geli\u015ftirmelerinden,
\n\u00fcretim s\u00fcre\u00e7lerine kadar son derece h\u0131zl\u0131 bir de\u011fi\u015fim ve dijitalle\u015fme s\u00fcreci ya\u015fand\u0131\u011f\u0131n\u0131 ifade eden
\nKileciler, \u2018\u2018Dijitali yakalamak i\u00e7in s\u00fcrekli yenilenmek zorunday\u0131z. Her g\u00fcn yeni \u015feyler \u00f6\u011freniyoruz.
\nAmac\u0131m\u0131z end\u00fcstriyel pazarlarda hizmet veren firmalara \u00e7a\u011fda\u015f reklam y\u00f6ntemini anlatmak ve bu
\nhizmeti onlara vermek\u2019\u2019 \u015feklinde konu\u015ftu.
\nUzun y\u0131llard\u0131r reklam sekt\u00f6r\u00fcnde bulunduklar\u0131n\u0131, \u00f6zellikle son be\u015f y\u0131lda dijital platformlara a\u011f\u0131rl\u0131k
\nverdiklerini ifade eden Kileciler, \u2018\u2018Sosyal medyada ilgi g\u00f6ren ve markalar\u0131n dikkatini \u00e7eken
\nkampanyalar y\u00fcr\u00fct\u00fcyoruz. E-mail marketing gibi yeni nesil y\u00f6ntemleri de dijitalle\u015fme ba\u011flam\u0131nda
\nkullan\u0131yoruz. Pazar ara\u015ft\u0131rmalar\u0131m\u0131z ve analizlerimizde dijitalle\u015fme i\u015fimizi kolayla\u015ft\u0131rd\u0131.\u2019\u2019 ifadelerini
\nkulland\u0131.
\nPrograma davet edildi\u011fi i\u00e7in te\u015fekk\u00fcrlerini sunan Kileciler, DIGIDAYS\u2019in markalar, akademi-sekt\u00f6r i\u015f
\nbirlikleri ve ileti\u015fim d\u00fcnyas\u0131 ad\u0131na \u00f6nemli bir etkinlik oldu\u011funu vurgulad\u0131.<\/p>\n

 <\/p>\n

\"\"\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

DIGIDAYS SONA ERD\u0130! Dijital ileti\u015fimin uzmanlar\u0131 Digidays\u2019in ikinci ve son g\u00fcn\u00fcnde bulu\u015ftu. 8.Oturum \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi taraf\u0131ndan d\u00fczenlenen ve geleneksel hale gelen DIGIDAYS Dijital \u0130leti\u015fim G\u00fcnleri\u2019nin sekizinci oturumu ger\u00e7ekle\u015fti. \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Dr. Faruk Yazar\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturuma PulpoAR Kurucu Orta\u011f\u0131 Bu\u011frahan Bayat konuk […]<\/p>\n","protected":false},"author":110,"featured_media":775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nDigidays Sona Erdi! - Haberler - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"description\" content=\"Dijital ileti\u015fimin uzmanlar\u0131 Digidays\u2019in ikinci ve son g\u00fcn\u00fcnde bulu\u015ftu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digidays Sona Erdi!\" \/>\n<meta property=\"og:description\" content=\"Dijital ileti\u015fimin uzmanlar\u0131 Digidays\u2019in ikinci ve son g\u00fcn\u00fcnde bulu\u015ftu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/\" \/>\n<meta property=\"og:site_name\" content=\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ticaretedutr\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-29T13:06:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/2022_03_24-25_DIGIDAYS_INSTAGRAM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1081\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:site\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/\",\"url\":\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/\",\"name\":\"Digidays Sona Erdi! - Haberler - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\",\"isPartOf\":{\"@id\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/#website\"},\"datePublished\":\"2022-03-29T13:06:54+00:00\",\"dateModified\":\"2022-03-29T13:06:54+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"Dijital ileti\u015fimin uzmanlar\u0131 Digidays\u2019in ikinci ve son g\u00fcn\u00fcnde bulu\u015ftu.\",\"breadcrumb\":{\"@id\":\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ana sayfa\",\"item\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digidays Sona Erdi!\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/#website\",\"url\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/\",\"name\":\"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digidays Sona Erdi! - Haberler - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k","description":"Dijital ileti\u015fimin uzmanlar\u0131 Digidays\u2019in ikinci ve son g\u00fcn\u00fcnde bulu\u015ftu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/","og_locale":"tr_TR","og_type":"article","og_title":"Digidays Sona Erdi!","og_description":"Dijital ileti\u015fimin uzmanlar\u0131 Digidays\u2019in ikinci ve son g\u00fcn\u00fcnde bulu\u015ftu.","og_url":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/","og_site_name":"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k","article_publisher":"https:\/\/www.facebook.com\/ticaretedutr","article_published_time":"2022-03-29T13:06:54+00:00","og_image":[{"width":1081,"height":1080,"url":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/2022_03_24-25_DIGIDAYS_INSTAGRAM.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@ticaretedutr","twitter_site":"@ticaretedutr","twitter_misc":{"Yazan:":"","Tahmini okuma s\u00fcresi":"23 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/","url":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/","name":"Digidays Sona Erdi! - Haberler - Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k","isPartOf":{"@id":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/#website"},"datePublished":"2022-03-29T13:06:54+00:00","dateModified":"2022-03-29T13:06:54+00:00","author":{"@id":""},"description":"Dijital ileti\u015fimin uzmanlar\u0131 Digidays\u2019in ikinci ve son g\u00fcn\u00fcnde bulu\u015ftu.","breadcrumb":{"@id":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/29\/digidays-sona-erdi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ana sayfa","item":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/"},{"@type":"ListItem","position":2,"name":"Digidays Sona Erdi!"}]},{"@type":"WebSite","@id":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/#website","url":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/","name":"Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Person","@id":"","url":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/author\/"}]}},"lang":"tr","translations":{"tr":868},"pll_sync_post":[],"_links":{"self":[{"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/posts\/868"}],"collection":[{"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/comments?post=868"}],"version-history":[{"count":3,"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/posts\/868\/revisions"}],"predecessor-version":[{"id":880,"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/posts\/868\/revisions\/880"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/media\/775"}],"wp:attachment":[{"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/media?parent=868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/categories?post=868"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-json\/wp\/v2\/tags?post=868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}