{"id":885,"date":"2022-03-30T16:25:12","date_gmt":"2022-03-30T13:25:12","guid":{"rendered":"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/?p=885"},"modified":"2022-03-30T16:25:12","modified_gmt":"2022-03-30T13:25:12","slug":"digidays-dijital-iletisim-dunyasinin-ustalarini-istanbul-ticaret-universitesinde-agirladi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/30\/digidays-dijital-iletisim-dunyasinin-ustalarini-istanbul-ticaret-universitesinde-agirladi\/","title":{"rendered":"D\u0131g\u0131days Dijital \u0130leti\u015fim D\u00fcnyas\u0131n\u0131n Ustalar\u0131n\u0131 \u0130stanbul Ticaret \u00dcniversitesi\u2019nde A\u011f\u0131rlad\u0131!"},"content":{"rendered":"<p>\u0130stanbul Ticaret \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan<br \/>\norganize edilen Dijital \u0130leti\u015fim G\u00fcnleri (Digidays), 24-25 Mart 2022 tarihleri aras\u0131nda<br \/>\n\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi st\u00fcdyolar\u0131nda ger\u00e7ekle\u015ftirildi.<br \/>\nS\u00f6yle\u015filer, T\u0130MM TV Youtube kanal\u0131nda 2 g\u00fcn boyunca 09.00- 17.20 aras\u0131nda canl\u0131<br \/>\nyay\u0131nland\u0131.<br \/>\nDijital \u0130leti\u015fim G\u00fcnleri\u2019nde (Digidays) B\u00fclent Fidan, Hande Ayd\u0131n, Serdar Keskin,<br \/>\nEnder Merter, Dr. P\u0131nar Nokay, Do\u00e7. Dr. \u00c7etin \u015eenkul, Cantekin Ertekin, Esra Baykal,<br \/>\nBurcu Erenku\u015f, Dr. Hakan Odaba\u015f\u0131, Bu\u011frahan Bayat, Ye\u015fim Mutlu, J\u00fclide K\u0131r, G\u00f6zde<br \/>\nG\u00f6ksel, Ula\u015f Bozan, Alperen \u00d6zkan, Gizem Akdo\u011fan, Berrin Tektunal\u0131, Ne\u015fet Dereli<br \/>\nve Tun\u00e7 Kileciler olmak \u00fczere dijital ileti\u015fim d\u00fcnyas\u0131n\u0131n 20 usta ismi, konu\u015fmac\u0131 olarak<br \/>\nyer ald\u0131.<br \/>\n\u00dcniversite\u2019nin marka etkinli\u011fi olan Dijital \u0130leti\u015fim G\u00fcnleri (Digidays), Popeyes, Komili,<br \/>\n\u0130lanc\u0131l\u0131k Reklam Ajans\u0131, Think Aloud Research Company ve Vapp Works&#8217;\u00fcn<br \/>\nsponsorlu\u011fuyla ger\u00e7ekle\u015ftirildi.<br \/>\nProgram\u0131n ilk g\u00fcn\u00fc, \u0130leti\u015fim Fak\u00fcltesi Dekan\u0131 Prof. Dr. Celalettin Akta\u015f ve Halkla<br \/>\n\u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk\u2019\u00fcn a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131<br \/>\nile ba\u015flad\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-886\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1448\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-1-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-1-300x170.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-1-1024x579.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-1-768x434.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-1-1536x869.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-1-2048x1158.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Prof. Dr. G\u00fclay \u00d6zt\u00fcrk ve Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Aleyna<br \/>\nTemur\u2019un moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen ilk oturumuna Marka Uzman\u0131 ve Trend<br \/>\nAra\u015ft\u0131rmac\u0131s\u0131 B\u00fclent Fidan konuk oldu. Metaverse ve transh\u00fcmanizm konular\u0131,<br \/>\nkavramsal olarak ele al\u0131nd\u0131. Fidan; \u201cMetaverse, g\u00f6ze tak\u0131lacak bir lens ile veya beyine<br \/>\ntak\u0131lacak bir \u00e7ip ile sizi ba\u015fka bir d\u00fcnyaya da g\u00f6t\u00fcrebilir; sadece e\u011flence amac\u0131 ile de<br \/>\nkullan\u0131labilir. Ancak bunlar tamamen imkanlar ile ilgilidir\u201d ifadelerini kulland\u0131. Sanal<br \/>\nalemin geli\u015fmelerini \u00f6nemli buldu\u011funu ve gelecekte \u00f6nemli f\u0131rsatlar do\u011faca\u011f\u0131n\u0131 ifade<br \/>\neden B\u00fclent Fidan, hayat\u0131n ger\u00e7ekli\u011finden de kopmamak gerekti\u011fini ifade etti.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-895\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-16-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1778\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-16-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-16-300x208.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-16-1024x711.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-16-768x533.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-16-1536x1067.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-16-2048x1423.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u00d6\u011fretim G\u00f6revlisi Bilal Ayan\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen ikinci oturumun<br \/>\nkonu\u011fu ise Dijital Stratejist ve Trend Analisti Hande Ayd\u0131n oldu. Halkla \u0130li\u015fkiler ve<br \/>\nReklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Emircan \u0130zgi\u2019nin sorular\u0131yla katk\u0131 sundu\u011fu oturumda,<br \/>\nsosyal medya ve bu alandaki trendler detayl\u0131 olarak ele al\u0131nd\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-899\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-17-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-17-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-17-300x200.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-17-1024x683.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-17-768x512.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-17-1536x1024.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-17-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Dr. \u00d6\u011fretim \u00dcyesi Erdem Tatl\u0131 ile Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi<br \/>\nEzgi Kara\u2019n\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen \u00fc\u00e7\u00fcnc\u00fc oturumun konu\u011fu Future<br \/>\nExperince Studio Kurucusu Serdar Keskin oldu. Oturumda marka davran\u0131\u015flar\u0131 ele al\u0131nd\u0131.<br \/>\nKeskin konu\u015fmas\u0131nda: \u201cNormalde para ile alamayaca\u011f\u0131n\u0131z deneyimleri, NFT ile sanal<br \/>\nalemde ya\u015fayabiliyorsunuz ve bu da deneyimi benzersiz hale getiriyor. Bu sebeple<br \/>\nm\u00fc\u015fteri deneyimi kavram\u0131 a\u00e7\u0131s\u0131ndan \u00f6\u011frencilerin, firmalar\u0131n ve markalar\u0131n ilgilenmesi<br \/>\ngereken bir alan haline geldi.\u201d ifadelerini kulland\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-888\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-9-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1422\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-9-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-9-300x167.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-9-1024x569.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-9-768x426.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-9-1536x853.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-9-2048x1137.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>\u0130lanc\u0131l\u0131k Reklam Ajans\u0131 E\u015f Ba\u015fkan\u0131 Ender Merter moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen<br \/>\nd\u00f6rd\u00fcnc\u00fc oturuma S\u00fcleyman Demirel \u00dcniversitesi, Anadolu Kuvatemer Uygulama ve<br \/>\nAra\u015ft\u0131rma Merkezi M\u00fcd\u00fcr\u00fc Do\u00e7. Dr. \u00c7etin \u015eenkul ve Bunge G\u0131da Pazarlama Lideri Dr.<br \/>\nP\u0131nar Nokay konuk oldu. Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Emircan<br \/>\n\u0130zgi\u2019nin de sorular\u0131yla, marka olabilmek ve hikayele\u015ftirmenin \u00f6nemi ba\u011flam\u0131nda<br \/>\nKomili markas\u0131n\u0131n ve ya\u011flar\u0131n\u0131n hikayesi, Komili\u2019nin dijital ileti\u015fim alan\u0131nda<br \/>\nuygulad\u0131\u011f\u0131 farkl\u0131 strateji kurgusu aktar\u0131ld\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-900\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-10-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-10-1-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-10-1-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-10-1-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-10-1-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-10-1-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-10-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Do\u00e7. Dr. G\u00f6zde \u00d6ymen\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen be\u015finci oturuma, Founder IT<br \/>\nGovermance Turkey Kurucular\u0131ndan Cantekin Ertekin konuk oldu. Halkla \u0130li\u015fkiler ve<br \/>\nReklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Kaan Mete\u2019nin sorular\u0131yla sosyal giri\u015fimcili\u011fin \u00f6nemine<br \/>\nde\u011finildi. Giri\u015fimci olmak i\u00e7in standart giri\u015fimcilik kal\u0131plar\u0131nda tak\u0131l\u0131 kalmamak<br \/>\ngerekti\u011fini ifade eden Cantekin Ertekin: \u2018\u2018Giri\u015fimci dedi\u011fimiz insanlar, bu tan\u0131m\u0131<br \/>\nanlamak yerine bu tan\u0131m\u0131n i\u00e7ini dolduracak cesarete sahip olan insanlard\u0131r.\u201d ifadelerini<br \/>\nkulland\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-902\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-11-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-11-1-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-11-1-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-11-1-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-11-1-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-11-1-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-11-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Think Aloud Stratejik Dan\u0131\u015fmanl\u0131k &amp; Ara\u015ft\u0131rma Stratejik Planlama ve \u0130\u00e7g\u00f6r\u00fc<br \/>\nDan\u0131\u015fman\u0131 Esra Baykal\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen alt\u0131nc\u0131 oturumun konu\u011fu ise<br \/>\nVapp Works Co-Founder Burcu Erenku\u015f oldu. Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc<br \/>\n\u00f6\u011frencisi Ezgi Kara\u2019n\u0131n sorular\u0131yla katk\u0131 sundu\u011fu oturumda, etki ajans\u0131 kavram\u0131n\u0131n ne<br \/>\noldu\u011funa ve kampanya kurgular\u0131nda dijitalde nelere dikkat edilmesi gerekti\u011fine, bolca<br \/>\n\u00f6rnekler verilerek de\u011finildi.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-894\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-15-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-15-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-15-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-15-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-15-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-15-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-15-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u0130lk g\u00fcn\u00fcn son oturumu; Prof. Dr. G\u00fclay \u00d6zt\u00fcrk ile Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<br \/>\nB\u00f6l\u00fcm\u00fc \u00f6\u011frencisi \u00d6zge Bulut\u2019un moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fti. Son oturuma M\u0130AD<br \/>\nGenel Sekreteri Dr. Hakan Odaba\u015f\u0131 konuk oldu. Markalar d\u00fcnyas\u0131nda dijital iknan\u0131n<br \/>\nneden \u00f6nemli oldu\u011fu aktar\u0131ld\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-903\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-19-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-19-1-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-19-1-300x225.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-19-1-1024x768.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-19-1-768x576.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-19-1-1536x1152.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-19-1-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u0130kinci g\u00fcn\u00fcn ilk oturumu, Dr. \u00d6\u011fretim \u00dcyesi Faruk Yazar ile Halkla \u0130li\u015fkiler ve<br \/>\nReklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi \u00d6zge Bulut\u2019un moderat\u00f6rl\u00fc\u011f\u00fcyle ba\u015flad\u0131. PulpoAR<br \/>\nKurucu Orta\u011f\u0131 Bu\u011frahan Bayat, PulpoAr\u2019\u0131n kurulu\u015f hikayesi anlatt\u0131. K\u00fc\u00e7\u00fck ya\u015flardan<br \/>\nitibaren farkl\u0131 fikirlere a\u00e7\u0131k biri olarak bir\u00e7ok ara\u015ft\u0131rma yapt\u0131\u011f\u0131n\u0131 ifade eden Bayat;<br \/>\n\u00fcniversite hayat\u0131nda pek \u00e7ok e\u011fitim ve etkinlik d\u00fczenlediklerini, bu \u00e7al\u0131\u015fmalar\u0131n<br \/>\nkendisinin ileti\u015fim becerilerini geli\u015ftirme konusunda \u00e7ok \u00f6nemli oldu\u011funu ifade etti.<br \/>\nBayat, giri\u015fimci olmak isteyenlere \u2018\u2018Giri\u015fime ba\u015flarken kendinize bir mentor edinin\u2019\u2019<br \/>\n\u015feklinde tavsiye verdi.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-891\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-12-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1611\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-12-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-12-300x189.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-12-1024x644.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-12-768x483.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-12-1536x967.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-12-2048x1289.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Do\u00e7. Dr. Hilal \u00d6zdemir \u00c7ak\u0131r ile Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Kaan<br \/>\nMete\u2019nin moderat\u00f6rl\u00fc\u011f\u00fcnde devam eden ikinci oturuma, Foto\u011fraf\u00e7\u0131 ve ayn\u0131 zamanda<br \/>\nDijital \u0130\u00e7erik \u00dcreticisi Ye\u015fim Mutlu konuk oldu. Yeni nesil yay\u0131nc\u0131l\u0131k kavram\u0131 \u00fczerine<br \/>\nnelere dikkat edilmesi gerekti\u011fine dikkat \u00e7ekildi.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-904\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-2-1.jpg\" alt=\"\" width=\"634\" height=\"327\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-2-1.jpg 634w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-2-1-300x155.jpg 300w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u0130kinci g\u00fcn\u00fcn \u00fc\u00e7\u00fcnc\u00fc oturumunda Prof. Dr. G\u00fclay \u00d6zt\u00fcrk ile Halkla \u0130li\u015fkiler ve<br \/>\nReklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Aleyna Temur\u2019un konuklar\u0131, Dijital \u0130\u00e7erik \u00dcreticisi<br \/>\nJ\u00fclide K\u0131r ve Influencer G\u00f6zde G\u00f6ksel oldu. Oturumda, Influencer pazarlamada ki\u015fisel<br \/>\nbir markan\u0131n nas\u0131l yarat\u0131ld\u0131\u011f\u0131 konu\u015fuldu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-892\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-13-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-13-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-13-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-13-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-13-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-13-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-13-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Prof. Dr. G\u00fclay \u00d6zt\u00fcrk\u2019\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirilen di\u011fer oturuma ise, The<br \/>\nZero Point Project Ajans Ba\u015fkan\u0131 Ula\u015f Bozan ve Johnson &amp; Johnson T\u00fcketici \u00dcr\u00fcnleri<br \/>\nGrubu Pazarlama Direkt\u00f6r\u00fc Alperen \u00d6zkan konuk oldu. Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<br \/>\nB\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Emircan \u0130zgi\u2019nin de sorular\u0131yla, NFT (Nun-Fungible Token)<br \/>\nkavram\u0131n\u0131n \u00f6nemine de\u011finen Ula\u015f Bozan: \u2018\u2018NFT ve Metaverse kavramlar\u0131 hala bir\u00e7ok<br \/>\nmarkan\u0131n korkarak ve temkinli yakla\u015ft\u0131\u011f\u0131 konular ancak d\u00fcnya genelinde sadece<br \/>\npazarlama de\u011fil yat\u0131r\u0131m da bu alana y\u00f6neliyor. \u00c7ok yeni bir d\u00fcnya oldu\u011fu i\u00e7in, yeni<br \/>\ni\u00e7inde korkuyu da bar\u0131nd\u0131r\u0131yor. Ancak g\u00fcn\u00fcn sonunda hemen hemen her markay\u0131<br \/>\nMetaverse i\u00e7inde g\u00f6rece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum.\u2019\u2019 dedi. Alper \u00d6zkan ise, insanlar\u0131n dijital<br \/>\nbir sanat eserine sahip olmak istediklerini ifade etti. \u00d6zkan; \u201cGer\u00e7ek bir sanat eserine<br \/>\nsahip olman\u0131n getirdi\u011fi sahiplik duygusu, dijitalde de ya\u015fan\u0131yor.\u201d dedi. 2021 yaz\u0131nda<br \/>\nT\u00fcrkiye\u2019de ya\u015fanan orman yang\u0131nlar\u0131na ili\u015fkin, markalar\u0131n yakla\u015f\u0131mlar\u0131n\u0131 de\u011ferlendiren<br \/>\nAlperen \u00d6zkan, \u2018Beeing Hope \u2013 Ar\u0131lara Umut Ol\u2019 projesinden s\u00f6z etti. Alperen \u00d6zkan<br \/>\n\u201cBir marka olarak s\u00f6z gelimi orman yang\u0131nlar\u0131 ile ilgili sanat\u00e7\u0131lar\u0131 felaket b\u00f6lgesine<br \/>\ng\u00f6t\u00fcr\u00fcp \u00e7e\u015fitli sanat eserleri \u00fcretmelerini sa\u011flamak ve bu eserleri NFT ile sat\u0131\u015fa<br \/>\n\u00e7\u0131karmak, hem t\u00fcm insanlar\u0131n s\u00fcrece kat\u0131lmas\u0131 ve bilin\u00e7 kazanmas\u0131 hem de yang\u0131n<br \/>\nb\u00f6lgesine destek olunmas\u0131 ama\u00e7lar\u0131na hizmet etmi\u015f olur.\u201d ifadelerini kulland\u0131.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-905\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-3.jpg\" alt=\"\" width=\"2222\" height=\"1250\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-3.jpg 2222w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-3-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-3-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-3-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-3-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-3-2048x1152.jpg 2048w\" sizes=\"(max-width: 2222px) 100vw, 2222px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ar\u015f. G\u00f6r. Gurur \u00d6yk\u00fcm G\u00fcven\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen be\u015finci oturumun<br \/>\nkonuklar\u0131, \u00c7evre M\u00fchendisi Gizem Akdo\u011fan ve GCL Geri Kazan\u0131m Rafineri A.\u015e.<br \/>\nY\u00f6netim Kurulu \u00dcyesi Berrin Tektunal\u0131 oldu. Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc<br \/>\n\u00f6\u011frencisi \u00d6zge Bulut\u2019un da katk\u0131 sundu\u011fu oturumda e-at\u0131k\/elektronik at\u0131k tan\u0131m\u0131na,<br \/>\ndijital \u00fcr\u00fcnlerin geri d\u00f6n\u00fc\u015f\u00fcm\u00fcne ve bu noktada ger\u00e7ekle\u015ftirilen otizmde fark\u0131ndal\u0131k<br \/>\nprojesi anlat\u0131ld\u0131. T\u00fcm izleyenlere, fark\u0131ndal\u0131k yarat\u0131lmas\u0131 konusunda destek \u00e7a\u011fr\u0131s\u0131<br \/>\nyap\u0131ld\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-906\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-4.jpg\" alt=\"\" width=\"2222\" height=\"1250\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-4.jpg 2222w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-4-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-4-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-4-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-4-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-4-2048x1152.jpg 2048w\" sizes=\"(max-width: 2222px) 100vw, 2222px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Do\u00e7. Dr. Ay\u015fe Simin Kara moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen alt\u0131nc\u0131 oturuma Inflow<br \/>\nNetwork &amp; GAIA Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ne\u015fet Dereli konuk oldu. Halkla \u0130li\u015fkiler<br \/>\nve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Ezgi Kara\u2019n\u0131n da katk\u0131 sundu\u011fu oturumda ilk olarak<br \/>\nreklamc\u0131l\u0131k kavram\u0131na de\u011finildi. Gelece\u011fin reklamc\u0131lar\u0131 ve medya profesyonellerinin<br \/>\nyeti\u015ftirilmesi anlam\u0131nda \u0130stanbul Ticaret \u00dcniversitesi\u2019nin \u00e7al\u0131\u015fmalar\u0131n\u0131 takdirle<br \/>\nkar\u015f\u0131lad\u0131\u011f\u0131n\u0131, \u00f6\u011frencilerin hem kamera arkas\u0131nda hem de kamera \u00f6n\u00fcnde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131<br \/>\ng\u00f6zlemledi\u011fini ifade eden Ne\u015fet Dereli, \u2018\u2018Hem teorik hem pratik anlamda multidisipliner bir yakla\u015f\u0131mla \u00f6\u011frencilerin yeti\u015fmesini \u00e7ok \u00f6nemli buluyorum. K\u00fcresel \u00e7apta<br \/>\nkampanyalar yaparken, kendisini multi-disipliner anlamda yeti\u015ftirmi\u015f personelleri<br \/>\n\u00f6nceliyoruz.\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-907\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-6.jpg\" alt=\"\" width=\"2222\" height=\"1250\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-6.jpg 2222w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-6-300x169.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-6-1024x576.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-6-768x432.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-6-1536x864.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-6-2048x1152.jpg 2048w\" sizes=\"(max-width: 2222px) 100vw, 2222px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Etkinli\u011fin son oturumunda, Ara\u015ft\u0131rma G\u00f6revlisi Gurur \u00d6yk\u00fcm G\u00fcven ile Halkla<br \/>\n\u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc \u00f6\u011frencisi Aleyna Temur\u2019un konu\u011fu R2D2 Reklam<br \/>\nAjans\u0131 Ba\u015fkan\u0131 Tun\u00e7 Kileciler konuk oldu. Oturumda B2B kavram\u0131na de\u011finilerek B2C<br \/>\nile aras\u0131ndaki farklara de\u011finildi. 2010\u2019lu y\u0131llardan itibaren markalar\u0131n pazarlama ve<br \/>\ntan\u0131t\u0131m anlam\u0131nda i\u00e7erik geli\u015ftirmelerinden, \u00fcretim s\u00fcre\u00e7lerine kadar son derece h\u0131zl\u0131<br \/>\nbir de\u011fi\u015fim ve dijitalle\u015fme s\u00fcreci ya\u015fand\u0131\u011f\u0131n\u0131 ifade eden Tun\u00e7 Kileciler, \u2018\u2018Dijitali<br \/>\nyakalamak i\u00e7in s\u00fcrekli yenilenmek zorunday\u0131z. Her g\u00fcn yeni \u015feyler \u00f6\u011freniyoruz.<br \/>\nAmac\u0131m\u0131z end\u00fcstriyel pazarlarda hizmet veren firmalara \u00e7a\u011fda\u015f reklam y\u00f6ntemini<br \/>\nanlatmak ve bu hizmeti onlara vermek\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-908\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-18-1.jpg\" alt=\"\" width=\"1500\" height=\"1207\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-18-1.jpg 1500w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-18-1-300x241.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-18-1-1024x824.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-18-1-768x618.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;Dijital Bizim \u0130\u015fimiz&#8221; mottosuyla yola \u00e7\u0131k\u0131lan Digidays 2022, Ar\u015f.G\u00f6r. Gurur \u00d6yk\u00fcm<br \/>\nG\u00fcven\u2019in kapan\u0131\u015f konu\u015fmas\u0131 ile son buldu.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-898\" src=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-20-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-20-scaled.jpg 2560w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-20-300x225.jpg 300w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-20-1024x768.jpg 1024w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-20-768x576.jpg 768w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-20-1536x1152.jpg 1536w, http:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/wp-content\/uploads\/sites\/13\/2022\/03\/Konuk-Gorselleri-20-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Digidays etkinli\u011fimizi ka\u00e7\u0131ranlar ve tekrar izlemek isteyenler, yay\u0131n kayd\u0131 ve<br \/>\nhaberlerimize Timm TV YouTube kanal\u0131ndan, Pradist blog ve sosyal medya<br \/>\nhesaplar\u0131ndan ula\u015fabilir.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/c\/T%C4%B0MMTV\/videos\">https:\/\/www.youtube.com\/c\/T%C4%B0MMTV\/videos<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/c\/PRAD%C4%B0STANBUL\/videos\">https:\/\/www.youtube.com\/c\/PRAD%C4%B0STANBUL\/videos<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Linkedin: pradistanbul<br \/>\nInstagram: pradistanbul<br \/>\nTwitter: prad_istanbul<br \/>\nYouTube: Prad \u0130st<br \/>\n\u0130leti\u015fim&amp;Bilgi \u0130\u00e7in: pradistanbul@gmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul Ticaret \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndan organize edilen Dijital \u0130leti\u015fim G\u00fcnleri (Digidays), 24-25 Mart 2022 tarihleri aras\u0131nda \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi st\u00fcdyolar\u0131nda ger\u00e7ekle\u015ftirildi. S\u00f6yle\u015filer, T\u0130MM TV Youtube kanal\u0131nda 2 g\u00fcn boyunca 09.00- 17.20 aras\u0131nda canl\u0131 yay\u0131nland\u0131. Dijital \u0130leti\u015fim G\u00fcnleri\u2019nde (Digidays) B\u00fclent Fidan, Hande Ayd\u0131n, Serdar Keskin, Ender Merter, Dr. P\u0131nar Nokay, [&hellip;]<\/p>\n","protected":false},"author":110,"featured_media":898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k<\/title>\n<meta name=\"description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndanorganize edilen Dijital \u0130leti\u015fim G\u00fcnleri (Digidays), 24-25 Mart 2022 tarihleri aras\u0131nda\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi st\u00fcdyolar\u0131nda ger\u00e7ekle\u015ftirildi.S\u00f6yle\u015filer, T\u0130MM TV Youtube kanal\u0131nda 2 g\u00fcn boyunca 09.00- 17.20 aras\u0131nda canl\u0131yay\u0131nland\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/halkla-iliskiler-ve-reklamcilik\/2022\/03\/30\/digidays-dijital-iletisim-dunyasinin-ustalarini-istanbul-ticaret-universitesinde-agirladi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u0131g\u0131days Dijital \u0130leti\u015fim D\u00fcnyas\u0131n\u0131n Ustalar\u0131n\u0131 \u0130stanbul Ticaret \u00dcniversitesi\u2019nde A\u011f\u0131rlad\u0131!\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc taraf\u0131ndanorganize edilen 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