{"id":1605,"date":"2024-03-13T09:48:26","date_gmt":"2024-03-13T06:48:26","guid":{"rendered":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/?p=1605"},"modified":"2024-03-13T09:48:26","modified_gmt":"2024-03-13T06:48:26","slug":"isletme-toplulugu-baslangictan-bu-yana-from-the-beginning-etkinligini-gerceklestirdi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/2024\/03\/13\/isletme-toplulugu-baslangictan-bu-yana-from-the-beginning-etkinligini-gerceklestirdi\/","title":{"rendered":"\u0130\u015fletme Toplulu\u011fu, Ba\u015flang\u0131\u00e7tan Bu Yana – From the Beginning Etkinli\u011fini ger\u00e7ekle\u015ftirdi"},"content":{"rendered":"

29 \u015eubat 2024 tarihinde \u0130stanbul Ticaret \u00dcniversitesi Konferans Salonunda \u0130\u015fletme Toplulu\u011fu, ”From The Beginning” isimli giri\u015fimcilerin ba\u015flang\u0131\u00e7tan itibaren kendi hikayelerini anlatt\u0131\u011f\u0131 bir etkinlik d\u00fczenledi.<\/p>\n

Etkinli\u011fin moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Akademik Birim Ba\u015fkan\u0131 Selvi Derya Akp\u0131nar yapt\u0131. Giri\u015fimcilik alan\u0131nda e\u011fitim veren ve akademik \u00e7al\u0131\u015fmalar\u0131 bulunan Prof. Dr. Necla \u00d6yk\u00fc \u0130yig\u00fcn’\u00fcn a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131, \u0130\u015fletme Toplulu\u011fu Akademik Dan\u0131\u015fman\u0131 Ar\u015f. G\u00f6r. \u00a0H\u00fcmeyra Nur Hatipo\u011flu’nun ve Topluluk Ba\u015fkan\u0131 Emirhan Algan’\u0131n Topluluk ve Etkinlik hakk\u0131ndaki bilgilendirmeleri ile etkinlik ba\u015flad\u0131.<\/p>\n

Etkinli\u011fin ilk oturumunda, E-Ticaret ve Dijital Pazarlama alanlar\u0131nda uzman olan Y\u0131lmaz Bozan sunum yapt\u0131. Bozan, kurumsal, ki\u015fiye \u00f6zel veya belli bir say\u0131daki kitlelere Dijital Pazarlama, Sosyal Medya, E-ticaret, Giri\u015fimcilik, SEO, SEM, SMM, Google Analytics, D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu gibi bir\u00e7ok konuda e\u011fitim veren, revolutionDM Akademi’nin CEO’su ve Kurucusu\u2019dur. Dijital pazarlaman\u0131n anahtar noktalar\u0131ndan ve sistemin yeni d\u00fczende nas\u0131l i\u015fledi\u011finden bahsetti\u011fi sunumunda ayn\u0131 zamanda farkl\u0131 platformlardaki pazarlama teknikleri hakk\u0131nda da bizlere bilgi verdi. Konu\u015fmas\u0131 sonras\u0131 soru-cevap k\u0131sm\u0131nda ”Yapay zekan\u0131n dijital pazarlamada insanlar\u0131n yerini alabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor musunuz?” sorusuna, ”Tabii ki \u00e7o\u011funlukla faydalan\u0131yoruz ve faydalanaca\u011f\u0131z ancak yapay zek\u00e2n\u0131n kalbi yok, o y\u00fczden asla insan\u0131n yerini alamayacakt\u0131r.” Yan\u0131t\u0131n\u0131 verdi. Dijital Pazarlama, NeuroMarketing vb. bir\u00e7ok konuyu konu\u015ftu\u011fumuz oturumumuz, Topluluk Ba\u015fkan\u0131 Emirhan Algan\u2019\u0131n Y\u0131lmaz Bozan\u2019a plaket ve \u00e7i\u00e7ek takdimiyle sonland\u0131.<\/p>\n

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Etkinli\u011fin ikinci oturumunda Startup Centrum’un Kurucu Orta\u011f\u0131 M\u00fcge Bezgin konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftirdi. Bezgin\u2019in giri\u015fimi, ekosistemdeki t\u00fcm oyuncular\u0131 birbirileri ile bulu\u015fturmakta ve startup ekosisteminin datan\u0131n g\u00fcc\u00fcyle ke\u015ffedilmesine olanak sa\u011flamaktad\u0131r.<\/p>\n

Bezgin, \u201cStartup\u2019\u2019 kavram\u0131n\u0131 ve Startup Centrum\u2019un kurulu\u015f hik\u00e2yesini ve giri\u015fimlerde ekiplerin son derece \u00f6nemli oldu\u011fundan bahsetti. Bezgin,\u00a0 gen\u00e7 kat\u0131l\u0131mc\u0131lara startup firmalar\u0131nda staj yapma tavsiyesi verdi ve \u201cstartup firmalar\u0131nda ekipler k\u00fc\u00e7\u00fck oldu\u011fundan bir ki\u015fi bile \u00e7ok \u00f6nemli, bu sebeple startuplarda ger\u00e7ekten i\u015f deneyimi kazanabilirsiniz.\u2019\u2019 dedi. \u0130kinci oturum, Sosyal Medya Komite Ba\u015fkan\u0131m\u0131z Defne Mina Tan\u2019\u0131n M\u00fcge Bezgin\u2019e plaket ve \u00e7i\u00e7ek takdimiyle sonland\u0131.<\/p>\n

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Etkinli\u011fin \u00fc\u00e7\u00fcnc\u00fc oturmunda yeni d\u00fcnya d\u00fczenine uygun, terzi usul\u00fc ki\u015fiye \u00f6zel pazarlama bi\u00e7imleriyle \u00f6ne \u00e7\u0131kan Purple Idea’n\u0131n Kurucu Orta\u011f\u0131 Bige \u00c7\u0131rac\u0131 sahnemizde yerini ald\u0131. \u00c7\u0131rac\u0131, asl\u0131nda belli s\u0131n\u0131rlar\u0131n yaln\u0131z onlara odaklan\u0131rsak ve o s\u0131n\u0131rlar y\u00fcz\u00fcnden azmimizi kaybedersek bizi durdurabilece\u011fini bizlere hat\u0131rlatt\u0131. Ayn\u0131 zamanda Dijital Pazarlama\u2019n\u0131n yap\u0131 ta\u015flar\u0131ndan ve bu yap\u0131 ta\u015flar\u0131n\u0131n kendi i\u015f kurma deneyimini nas\u0131l y\u00f6netti\u011finden bahseden \u00c7\u0131rac\u0131, konu\u015fmas\u0131n\u0131 \u2018\u2019Hepimiz birer mucizeyiz\u2019\u2019 dedi. Topluluk Ba\u015fkan Yard\u0131mc\u0131m\u0131z Kardelen Dany\u0131ld\u0131z\u2019\u0131n Bige \u00c7\u0131rac\u0131\u2019ya plaket ve \u00e7i\u00e7ek takdimiyle \u00fc\u00e7\u00fcnc\u00fc oturum sonland\u0131.<\/p>\n

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Etkinli\u011fin son oturumunda Vibe Medya Dan\u0131\u015fmanl\u0131k\u2019\u0131n Kurucusu Utku Cihan Kantar s\u00f6z\u00fc ald\u0131.\u00a0 Kantar hem giri\u015fiminin hikayesinden ve kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluklardan hem de hobilerini ve fobilerini nas\u0131l kariyer haline getirdi\u011finden bahsetti.<\/p>\n

Kantar, \u2018\u2019Bizim ku\u015fa\u011f\u0131m\u0131z olarak bir \u00fcst ku\u015fak ve sizin ku\u015fa\u011f\u0131n\u0131z aras\u0131nda k\u00f6pr\u00fc olmam\u0131z \u00e7ok \u00f6nemli, \u00e7\u00fcnk\u00fc ben i\u015fe ba\u015flad\u0131\u011f\u0131mda i\u015f d\u00fcnyas\u0131ndaki bir \u00fcst jenerasyonun jargonuna sahip de\u011fildim ancak art\u0131k d\u00fcnya de\u011fi\u015fiyor, bizler onlar\u0131n yerine ge\u00e7erken, sizler bizim yerimizi al\u0131yorsunuz. Etkile\u015fimin \u00e7ok daha farkl\u0131 al\u0131nd\u0131\u011f\u0131 bir d\u00f6nemdeyiz, etki sizsiniz, l\u00fctfen bunun fark\u0131nda olun.\u2019\u2019 diyerek tamamlad\u0131. Etkinlik ve Organizasyon Komite Ba\u015fkan\u0131m\u0131z Emine \u00d6zt\u00fcrk\u2019\u00fcn Utku Cihan Kantar\u2019a plaket ve \u00e7i\u00e7ek takdimiyle ve toplu foto\u011fraf \u00e7ekimi ile etkinlik sonland\u0131.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

29 \u015eubat 2024 tarihinde \u0130stanbul Ticaret \u00dcniversitesi Konferans Salonunda \u0130\u015fletme Toplulu\u011fu, ”From The Beginning” isimli giri\u015fimcilerin ba\u015flang\u0131\u00e7tan itibaren kendi hikayelerini anlatt\u0131\u011f\u0131 bir etkinlik d\u00fczenledi. Etkinli\u011fin moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Akademik Birim Ba\u015fkan\u0131 Selvi Derya Akp\u0131nar yapt\u0131. Giri\u015fimcilik alan\u0131nda e\u011fitim veren ve akademik \u00e7al\u0131\u015fmalar\u0131 bulunan Prof. Dr. Necla \u00d6yk\u00fc \u0130yig\u00fcn’\u00fcn a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131, \u0130\u015fletme Toplulu\u011fu Akademik Dan\u0131\u015fman\u0131 Ar\u015f. G\u00f6r. \u00a0H\u00fcmeyra […]<\/p>\n","protected":false},"author":58,"featured_media":1607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\n\u0130\u015fletme Toplulu\u011fu, Ba\u015flang\u0131\u00e7tan Bu Yana - From the Beginning Etkinli\u011fini ger\u00e7ekle\u015ftirdi - Haberler - \u0130\u015fletme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ticaret.edu.tr\/isletme-bolumu\/2024\/03\/13\/isletme-toplulugu-baslangictan-bu-yana-from-the-beginning-etkinligini-gerceklestirdi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u015fletme Toplulu\u011fu, Ba\u015flang\u0131\u00e7tan Bu Yana - From the Beginning Etkinli\u011fini ger\u00e7ekle\u015ftirdi\" \/>\n<meta property=\"og:description\" content=\"29 \u015eubat 2024 tarihinde \u0130stanbul Ticaret \u00dcniversitesi Konferans Salonunda \u0130\u015fletme Toplulu\u011fu, ”From The Beginning” isimli giri\u015fimcilerin ba\u015flang\u0131\u00e7tan itibaren kendi hikayelerini anlatt\u0131\u011f\u0131 bir etkinlik d\u00fczenledi. Etkinli\u011fin moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Akademik Birim Ba\u015fkan\u0131 Selvi Derya Akp\u0131nar yapt\u0131. Giri\u015fimcilik alan\u0131nda e\u011fitim veren ve akademik \u00e7al\u0131\u015fmalar\u0131 bulunan Prof. Dr. Necla \u00d6yk\u00fc \u0130yig\u00fcn’\u00fcn a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131, \u0130\u015fletme Toplulu\u011fu Akademik Dan\u0131\u015fman\u0131 Ar\u015f. 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Etkinli\u011fin moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Akademik Birim Ba\u015fkan\u0131 Selvi Derya Akp\u0131nar yapt\u0131. Giri\u015fimcilik alan\u0131nda e\u011fitim veren ve akademik \u00e7al\u0131\u015fmalar\u0131 bulunan Prof. Dr. Necla \u00d6yk\u00fc \u0130yig\u00fcn’\u00fcn a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131, \u0130\u015fletme Toplulu\u011fu Akademik Dan\u0131\u015fman\u0131 Ar\u015f. 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