{"id":2932,"date":"2026-05-11T16:51:34","date_gmt":"2026-05-11T13:51:34","guid":{"rendered":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/?p=2932"},"modified":"2026-05-11T16:51:34","modified_gmt":"2026-05-11T13:51:34","slug":"isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/","title":{"rendered":"\u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyelerimizden Uluslararas\u0131 Akademik Yay\u0131n Ba\u015far\u0131s\u0131"},"content":{"rendered":"<p>\u0130stanbul Ticaret \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm Ba\u015fkan\u0131m\u0131z Mehmet Sa\u011flam ve B\u00f6l\u00fcm \u00d6\u011fretim \u00dcyemiz Nihan Yavuz Aksakal\u2019\u0131n ortak \u00e7al\u0131\u015fmas\u0131 olan <a href=\"https:\/\/ojs.srce.hr\/trziste\/article\/view\/40316\"><strong>\u201cThe Impact of Talent Management on Brand Advocacy: The Mediating Role of Internal Branding\u201d<\/strong><\/a> ba\u015fl\u0131kl\u0131 makale, Scopus indeksli uluslararas\u0131 hakemli dergilerden <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Tr\u017ei\u0161te<\/span><\/span>\u2019de yay\u0131mlanm\u0131\u015ft\u0131r.<\/p>\n<p class=\"isSelectedEnd\">\u00c7al\u0131\u015fmada, yetenek y\u00f6netimi uygulamalar\u0131n\u0131n \u00e7al\u0131\u015fanlar\u0131n marka savunuculu\u011fu \u00fczerindeki etkisi ele al\u0131n\u0131rken, i\u00e7sel markalaman\u0131n bu s\u00fcre\u00e7te \u00fcstlendi\u011fi arac\u0131l\u0131k rol\u00fc kapsaml\u0131 bir \u00e7er\u00e7evede incelenmektedir. Ara\u015ft\u0131rma; kurum i\u00e7i ileti\u015fim, \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131, kurumsal aidiyet ve marka alg\u0131s\u0131 gibi unsurlar\u0131n, \u00e7al\u0131\u015fanlar\u0131n kurumlar\u0131n\u0131 temsil etme ve savunma davran\u0131\u015flar\u0131 \u00fczerindeki etkilerine \u0131\u015f\u0131k tutmaktad\u0131r.<\/p>\n<p class=\"isSelectedEnd\">G\u00fcn\u00fcm\u00fcz rekabet ortam\u0131nda i\u015fletmeler i\u00e7in insan kayna\u011f\u0131n\u0131n stratejik \u00f6nemine dikkat \u00e7eken \u00e7al\u0131\u015fma, g\u00fc\u00e7l\u00fc bir i\u00e7sel marka k\u00fclt\u00fcr\u00fcn\u00fcn \u00e7al\u0131\u015fan motivasyonu ve kurumsal itibar \u00fczerindeki belirleyici rol\u00fcn\u00fc ortaya koymaktad\u0131r. Akademik literat\u00fcre katk\u0131 sunan bu ara\u015ft\u0131rma ayn\u0131 zamanda i\u015fletmelerin s\u00fcrd\u00fcr\u00fclebilir marka de\u011feri olu\u015fturma s\u00fcre\u00e7lerine y\u00f6nelik \u00f6nemli bulgular i\u00e7ermektedir.<\/p>\n<p>Uluslararas\u0131 akademik yay\u0131nc\u0131l\u0131k alan\u0131nda \u00fcniversitemizin bilimsel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc g\u00fc\u00e7lendiren bu de\u011ferli \u00e7al\u0131\u015fmadan dolay\u0131 Do\u00e7. Dr. Mehmet Sa\u011flam ve Dr. \u00d6\u011fr. \u00dcyesi Nihan Yavuz Aksakal\u2019\u0131 tebrik ediyor, ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n devam\u0131n\u0131 diliyoruz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2935 size-full\" src=\"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-content\/uploads\/sites\/8\/2026\/05\/trziste.jpg\" alt=\"\" width=\"547\" height=\"775\" srcset=\"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-content\/uploads\/sites\/8\/2026\/05\/trziste.jpg 547w, http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-content\/uploads\/sites\/8\/2026\/05\/trziste-212x300.jpg 212w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul Ticaret \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm Ba\u015fkan\u0131m\u0131z Mehmet Sa\u011flam ve B\u00f6l\u00fcm \u00d6\u011fretim \u00dcyemiz Nihan Yavuz Aksakal\u2019\u0131n ortak \u00e7al\u0131\u015fmas\u0131 olan \u201cThe Impact of Talent Management on Brand Advocacy: The Mediating Role of Internal Branding\u201d ba\u015fl\u0131kl\u0131 makale, Scopus indeksli uluslararas\u0131 hakemli dergilerden Tr\u017ei\u0161te\u2019de yay\u0131mlanm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fmada, yetenek y\u00f6netimi uygulamalar\u0131n\u0131n \u00e7al\u0131\u015fanlar\u0131n marka savunuculu\u011fu \u00fczerindeki etkisi ele al\u0131n\u0131rken, i\u00e7sel markalaman\u0131n bu [&hellip;]<\/p>\n","protected":false},"author":250,"featured_media":2935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyelerimizden Uluslararas\u0131 Akademik Yay\u0131n Ba\u015far\u0131s\u0131 - Haberler - \u0130\u015fletme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyelerimizden Uluslararas\u0131 Akademik Yay\u0131n Ba\u015far\u0131s\u0131\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm Ba\u015fkan\u0131m\u0131z Mehmet Sa\u011flam ve B\u00f6l\u00fcm \u00d6\u011fretim \u00dcyemiz Nihan Yavuz Aksakal\u2019\u0131n ortak \u00e7al\u0131\u015fmas\u0131 olan \u201cThe Impact of Talent Management on Brand Advocacy: The Mediating Role of Internal Branding\u201d ba\u015fl\u0131kl\u0131 makale, Scopus indeksli uluslararas\u0131 hakemli dergilerden Tr\u017ei\u0161te\u2019de yay\u0131mlanm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fmada, yetenek y\u00f6netimi uygulamalar\u0131n\u0131n \u00e7al\u0131\u015fanlar\u0131n marka savunuculu\u011fu \u00fczerindeki etkisi ele al\u0131n\u0131rken, i\u00e7sel markalaman\u0131n bu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0130\u015fletme\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ticaretedutr\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T13:51:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-content\/uploads\/sites\/8\/2026\/05\/trziste.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"547\" \/>\n\t<meta property=\"og:image:height\" content=\"775\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"macar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:site\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"macar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/\",\"url\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/\",\"name\":\"\u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyelerimizden Uluslararas\u0131 Akademik Yay\u0131n Ba\u015far\u0131s\u0131 - Haberler - \u0130\u015fletme\",\"isPartOf\":{\"@id\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/#website\"},\"datePublished\":\"2026-05-11T13:51:34+00:00\",\"dateModified\":\"2026-05-11T13:51:34+00:00\",\"author\":{\"@id\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/#\/schema\/person\/5c5f322405c5351bde06f4b748ca8e15\"},\"breadcrumb\":{\"@id\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ana sayfa\",\"item\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyelerimizden Uluslararas\u0131 Akademik Yay\u0131n Ba\u015far\u0131s\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/#website\",\"url\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/\",\"name\":\"\u0130\u015fletme\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/#\/schema\/person\/5c5f322405c5351bde06f4b748ca8e15\",\"name\":\"macar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/ticaret.edu.tr\/isletme-bolumu\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/2797681c700e00f2dfa80f2856c60c4a?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/2797681c700e00f2dfa80f2856c60c4a?s=96&d=mm&r=g\",\"caption\":\"macar\"},\"url\":\"http:\/\/ticaret.edu.tr\/isletme-bolumu\/author\/macar\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyelerimizden Uluslararas\u0131 Akademik Yay\u0131n Ba\u015far\u0131s\u0131 - Haberler - \u0130\u015fletme","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/","og_locale":"tr_TR","og_type":"article","og_title":"\u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyelerimizden Uluslararas\u0131 Akademik Yay\u0131n Ba\u015far\u0131s\u0131","og_description":"\u0130stanbul Ticaret \u00dcniversitesi \u0130\u015fletme B\u00f6l\u00fcm Ba\u015fkan\u0131m\u0131z Mehmet Sa\u011flam ve B\u00f6l\u00fcm \u00d6\u011fretim \u00dcyemiz Nihan Yavuz Aksakal\u2019\u0131n ortak \u00e7al\u0131\u015fmas\u0131 olan \u201cThe Impact of Talent Management on Brand Advocacy: The Mediating Role of Internal Branding\u201d ba\u015fl\u0131kl\u0131 makale, Scopus indeksli uluslararas\u0131 hakemli dergilerden Tr\u017ei\u0161te\u2019de yay\u0131mlanm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fmada, yetenek y\u00f6netimi uygulamalar\u0131n\u0131n \u00e7al\u0131\u015fanlar\u0131n marka savunuculu\u011fu \u00fczerindeki etkisi ele al\u0131n\u0131rken, i\u00e7sel markalaman\u0131n bu [&hellip;]","og_url":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/","og_site_name":"\u0130\u015fletme","article_publisher":"https:\/\/www.facebook.com\/ticaretedutr","article_published_time":"2026-05-11T13:51:34+00:00","og_image":[{"width":547,"height":775,"url":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-content\/uploads\/sites\/8\/2026\/05\/trziste.jpg","type":"image\/jpeg"}],"author":"macar","twitter_card":"summary_large_image","twitter_creator":"@ticaretedutr","twitter_site":"@ticaretedutr","twitter_misc":{"Yazan:":"macar","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/","url":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/","name":"\u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyelerimizden Uluslararas\u0131 Akademik Yay\u0131n Ba\u015far\u0131s\u0131 - Haberler - \u0130\u015fletme","isPartOf":{"@id":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/#website"},"datePublished":"2026-05-11T13:51:34+00:00","dateModified":"2026-05-11T13:51:34+00:00","author":{"@id":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/#\/schema\/person\/5c5f322405c5351bde06f4b748ca8e15"},"breadcrumb":{"@id":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/2026\/05\/11\/isletme-bolumu-ogretim-uyelerimizden-uluslararasi-akademik-yayin-basarisi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ana sayfa","item":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/en\/"},{"@type":"ListItem","position":2,"name":"\u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyelerimizden Uluslararas\u0131 Akademik Yay\u0131n Ba\u015far\u0131s\u0131"}]},{"@type":"WebSite","@id":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/#website","url":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/","name":"\u0130\u015fletme","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/#\/schema\/person\/5c5f322405c5351bde06f4b748ca8e15","name":"macar","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/ticaret.edu.tr\/isletme-bolumu\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/2797681c700e00f2dfa80f2856c60c4a?s=96&d=mm&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/2797681c700e00f2dfa80f2856c60c4a?s=96&d=mm&r=g","caption":"macar"},"url":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/author\/macar\/"}]}},"lang":"tr","translations":{"tr":2932},"pll_sync_post":[],"_links":{"self":[{"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/posts\/2932"}],"collection":[{"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/users\/250"}],"replies":[{"embeddable":true,"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/comments?post=2932"}],"version-history":[{"count":5,"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/posts\/2932\/revisions"}],"predecessor-version":[{"id":2962,"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/posts\/2932\/revisions\/2962"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/media\/2935"}],"wp:attachment":[{"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/media?parent=2932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/categories?post=2932"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ticaret.edu.tr\/isletme-bolumu\/wp-json\/wp\/v2\/tags?post=2932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}