{"id":186,"date":"2020-05-11T23:16:42","date_gmt":"2020-05-11T20:16:42","guid":{"rendered":"http:\/\/ticaret.edu.tr\/isletme-ing\/?p=186"},"modified":"2022-01-07T13:04:16","modified_gmt":"2022-01-07T10:04:16","slug":"akademisyenlerimizden-reklam-cekicilikleri-kitabi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/isletme-ingilizce\/2020\/05\/11\/akademisyenlerimizden-reklam-cekicilikleri-kitabi\/","title":{"rendered":"Akademisyenlerimizden \u201cReklam \u00c7ekicilikleri\u201d Kitab\u0131"},"content":{"rendered":"<div>\u0130stanbul Ticaret \u00dcniversitesi <a href=\"https:\/\/ticaret.edu.tr\/isletme-ingilizce\/\">\u0130\u015fletme (\u0130ngilizce) B\u00f6l\u00fcm\u00fc <\/a>\u00f6\u011fretim \u00fcyesi Dr. \u00d6\u011fr. \u00dcyesi Didem Zeynep Bayaz\u0131t ve <a href=\"https:\/\/ticaret.edu.tr\/uluslararasi-ticaret\/\">Uluslararas\u0131 Ticaret B\u00f6l\u00fcm\u00fc <\/a>\u00f6\u011fretim \u00fcyesi Prof. Dr. Figen Y\u0131ld\u0131r\u0131m&#8217;\u0131n birlikte haz\u0131rlad\u0131klar\u0131 \u201cREKLAM \u00c7EK\u0130C\u0130L\u0130KLER\u0130: Marka \u0130leti\u015fiminin Sihirli Anahtar\u0131\u201d kitab\u0131 \u00e7\u0131kt\u0131. May\u0131s 2020&#8217;de piyasaya \u00e7\u0131kan kitap; t\u00fcketici tutum ve sadakat olu\u015fturmada etkili olan marka ikna ileti\u015fiminde farkl\u0131l\u0131k yaratmalar\u0131 konusunda \u00f6nem ta\u015f\u0131yan reklam \u00e7ekiciliklerini ele almaktad\u0131r. Kitapta, reklam \u00e7ekicilikleri kavram\u0131 marka ileti\u015fimi y\u00f6netimi ve ikna kuramlar\u0131 a\u00e7\u0131s\u0131ndan de\u011ferlendirilmekte; reklam \u00e7ekicili\u011finin bireylerin tercihlerini, sat\u0131nalma davran\u0131\u015flar\u0131n\u0131, markaya y\u00f6nelik inan\u00e7 ve tutumlar\u0131n\u0131 y\u00f6nlendirmedeki etkisi reklam \u00f6rnekleri ile a\u00e7\u0131klanmaktad\u0131r.<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-187 size-full\" src=\"http:\/\/ticaret.edu.tr\/isletme-ingilizce\/wp-content\/uploads\/sites\/17\/2020\/05\/reklam1.png\" alt=\"reklam\" width=\"314\" height=\"510\" srcset=\"http:\/\/ticaret.edu.tr\/isletme-ingilizce\/wp-content\/uploads\/sites\/17\/2020\/05\/reklam1.png 314w, http:\/\/ticaret.edu.tr\/isletme-ingilizce\/wp-content\/uploads\/sites\/17\/2020\/05\/reklam1-185x300.png 185w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130stanbul Ticaret \u00dcniversitesi \u0130\u015fletme (\u0130ngilizce) B\u00f6l\u00fcm\u00fc \u00f6\u011fretim \u00fcyesi Dr. \u00d6\u011fr. \u00dcyesi Didem Zeynep Bayaz\u0131t ve Uluslararas\u0131 Ticaret B\u00f6l\u00fcm\u00fc \u00f6\u011fretim \u00fcyesi Prof. Dr. Figen Y\u0131ld\u0131r\u0131m&#8217;\u0131n birlikte haz\u0131rlad\u0131klar\u0131 \u201cREKLAM \u00c7EK\u0130C\u0130L\u0130KLER\u0130: Marka \u0130leti\u015fiminin Sihirli Anahtar\u0131\u201d kitab\u0131 \u00e7\u0131kt\u0131. May\u0131s 2020&#8217;de piyasaya \u00e7\u0131kan kitap; t\u00fcketici tutum ve sadakat olu\u015fturmada etkili olan marka ikna ileti\u015fiminde farkl\u0131l\u0131k yaratmalar\u0131 konusunda \u00f6nem ta\u015f\u0131yan reklam [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Akademisyenlerimizden \u201cReklam \u00c7ekicilikleri\u201d Kitab\u0131 -<\/title>\n<meta name=\"description\" content=\"\u0130stanbul Ticaret \u00dcniversitesi \u00f6\u011fretim \u00fcyelerinin \u201cREKLAM \u00c7EK\u0130C\u0130L\u0130KLER\u0130: Marka \u0130leti\u015fiminin Sihirli Anahtar\u0131\u201d kitab\u0131 \u00e7\u0131kt\u0131.\" \/>\n<meta name=\"robots\" content=\"index, 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