{"id":1586,"date":"2025-01-26T21:56:58","date_gmt":"2025-01-26T18:56:58","guid":{"rendered":"https:\/\/ticaret.edu.tr\/medya-ve-iletisim\/?page_id=1586"},"modified":"2025-12-30T17:36:22","modified_gmt":"2025-12-30T14:36:22","slug":"giris-yazisi","status":"publish","type":"page","link":"http:\/\/ticaret.edu.tr\/medya-ve-iletisim\/giris-yazisi\/","title":{"rendered":"Giri\u015f Yaz\u0131s\u0131"},"content":{"rendered":"<div class=\"mceTemp\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2421\" src=\"http:\/\/ticaret.edu.tr\/medya-ve-iletisim\/wp-content\/uploads\/sites\/14\/2025\/12\/Doc.-Dr.-Gozde-Sunal.png\" alt=\"\" width=\"253\" height=\"253\" srcset=\"http:\/\/ticaret.edu.tr\/medya-ve-iletisim\/wp-content\/uploads\/sites\/14\/2025\/12\/Doc.-Dr.-Gozde-Sunal.png 332w, http:\/\/ticaret.edu.tr\/medya-ve-iletisim\/wp-content\/uploads\/sites\/14\/2025\/12\/Doc.-Dr.-Gozde-Sunal-300x300.png 300w, http:\/\/ticaret.edu.tr\/medya-ve-iletisim\/wp-content\/uploads\/sites\/14\/2025\/12\/Doc.-Dr.-Gozde-Sunal-150x150.png 150w\" sizes=\"(max-width: 253px) 100vw, 253px\" \/><\/p>\n<p><strong>Do\u00e7. Dr. G\u00f6zde SUNAL KIZIL<\/strong><\/p>\n<h5>B\u00f6l\u00fcm Ba\u015fkan Vekili<\/h5>\n<h5>gsunal@ticaret.edu.tr<\/h5>\n<p>\u0130leti\u015fim, g\u00fcn\u00fcm\u00fcz\u00fcn en \u00f6nemli ve g\u00f6z \u00f6n\u00fcnde olan bilim dallar\u0131ndan biridir. Kitle ileti\u015fim ara\u00e7lar\u0131 da, yeni teknolojik geli\u015fmelerin de etkisiyle h\u0131zla geli\u015fmekte, \u00e7e\u015fitlenmekte ve hayat\u0131n her alan\u0131nda etki ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131rmaktad\u0131r. Bu h\u0131zl\u0131 ve karma\u015f\u0131k s\u00fcre\u00e7te, nitelikli e\u011fitime olan ihtiya\u00e7 da ayn\u0131 oranda artmaktad\u0131r.<\/p>\n<p>\u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Medya ve \u0130leti\u015fim B\u00f6l\u00fcm\u00fc, bu ger\u00e7eklik \u0131\u015f\u0131\u011f\u0131nda, \u00f6zg\u00fcn bir yakla\u015f\u0131mla, bug\u00fcnle gelecek aras\u0131nda sistemli ve g\u00fc\u00e7l\u00fc bir ba\u011f kurmay\u0131, \u00f6\u011frencilerine g\u00fc\u00e7l\u00fc bir kuramsal bilgi birikiminin yan\u0131nda uygulama yetene\u011fi de kazand\u0131rmay\u0131 ama\u00e7lamaktad\u0131r. Buna uygun olarak da geleneksel medyadan her g\u00fcn yeni bir boyut ve i\u00e7erik kazanarak h\u0131zla geli\u015fmeye devam eden yeni medyaya uzanan bir yelpazede g\u00fc\u00e7l\u00fc akademik birikim ve deneyim kazand\u0131racak bir m\u00fcfredat sunulmaktad\u0131r. M\u00fcfredat, disiplinler aras\u0131 bir yakla\u015f\u0131mla da desteklenmekte, ileti\u015fimle ilgili kuramsal bilgilerin yan\u0131 s\u0131ra sosyal ve be\u015feri bilimlerin temel birikimlerinin de kazand\u0131r\u0131lmas\u0131 \u00f6ng\u00f6r\u00fclmektedir. B\u00f6ylece, Medya ve \u0130leti\u015fim B\u00f6l\u00fcm\u00fc\u2019n\u00fc tercih eden \u00f6\u011frencimizin alanlar\u0131yla ilgili bak\u0131\u015f a\u00e7\u0131s\u0131 geni\u015fletilmesi, akademik y\u00f6nleri g\u00fc\u00e7lendirilmesi, geni\u015f ufuklu, kar\u015f\u0131la\u015ft\u0131\u011f\u0131 durumlara farkl\u0131 perspektiflerden bakma becerisiyle donat\u0131lmas\u0131 ama\u00e7lanmaktad\u0131r.<\/p>\n<p>B\u00f6l\u00fcm\u00fcm\u00fczde, uygulamal\u0131 ileti\u015fim alan\u0131nda da yetkin bir e\u011fitim verilmesi temel hedeflerden biridir. Bu ba\u011flamda geleneksel medyadan yeni medyaya uygulamal\u0131 ileti\u015fimin her alan\u0131nda, edinilen kuramsal bilgilerin uygulamaya nas\u0131l ge\u00e7irilece\u011finin de \u00f6\u011fretilmesi temel \u00f6nceliklerimizdendir. Bunun ger\u00e7ekle\u015ftirilebilmesine y\u00f6nelik de \u00f6\u011frencilerimize olduk\u00e7a geni\u015f imk\u00e2nlar sunulmaktad\u0131r. Ticaret Medya Merkezi \u00e7at\u0131s\u0131 alt\u0131nda, sekt\u00f6r deneyimi de olan hocalar\u0131n rehberli\u011finde, geli\u015fmi\u015f \u00e7ok kameral\u0131 st\u00fcdyolardan, akt\u00fcel \u00e7ekim kamera setlerine, say\u0131sal radyo st\u00fcdyolar\u0131ndan yeni medya uygulamalar\u0131n\u0131n yap\u0131labilece\u011fi bilgisayar sistemlerine ve masa\u00fcst\u00fc yay\u0131nc\u0131l\u0131\u011fa kadar g\u00fc\u00e7l\u00fc bir teknik altyap\u0131 deste\u011fiyle pratik yapma f\u0131rsat\u0131 verilmektedir. \u00a0\u00a0Bu ba\u011flamda \u00f6\u011frencilerimiz, uygulamal\u0131 e\u011fitimler ve g\u00f6n\u00fcll\u00fc kat\u0131l\u0131mlar yoluyla sekt\u00f6re giri\u015f ve intibaklar\u0131n\u0131 kolayla\u015ft\u0131racak televizyon ve radyo programlar\u0131 haz\u0131rlama,\u00a0 yeni medya uygulamalar\u0131 yapma, masa\u00fcst\u00fc yay\u0131nc\u0131l\u0131k ger\u00e7ekle\u015ftirme vb. \u00e7ok \u00e7e\u015fitli faaliyetlere etkin olarak kat\u0131lmaya te\u015fvik edilmektedir.<\/p>\n<p>\u00c7\u00fcnk\u00fc hedefimiz, \u00f6\u011frencilerimizi \u00e7a\u011f\u0131m\u0131z\u0131n toplum ve i\u015f hayat\u0131n\u0131n gereklerine uygun kuramsal ve uygulamal\u0131 bilgilerle donatmak, k\u00fclt\u00fcrel birikimlerini g\u00fc\u00e7lendirmek; onlara di\u011fer sekt\u00f6rlerle ili\u015fki kurabilecek, i\u015f hayat\u0131na at\u0131ld\u0131klar\u0131nda \u00f6zg\u00fcvenli ve liderlik rol\u00fc \u00fcstlenmelerini sa\u011flayacak yetenekler kazand\u0131rabilmektir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do\u00e7. Dr. G\u00f6zde SUNAL KIZIL B\u00f6l\u00fcm Ba\u015fkan Vekili gsunal@ticaret.edu.tr \u0130leti\u015fim, g\u00fcn\u00fcm\u00fcz\u00fcn en \u00f6nemli ve g\u00f6z \u00f6n\u00fcnde olan bilim dallar\u0131ndan biridir. Kitle ileti\u015fim ara\u00e7lar\u0131 da, yeni teknolojik geli\u015fmelerin de etkisiyle h\u0131zla geli\u015fmekte, \u00e7e\u015fitlenmekte ve hayat\u0131n her alan\u0131nda etki ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131rmaktad\u0131r. Bu h\u0131zl\u0131 ve karma\u015f\u0131k s\u00fcre\u00e7te, nitelikli e\u011fitime olan ihtiya\u00e7 da ayn\u0131 oranda artmaktad\u0131r. \u0130stanbul Ticaret [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"genel_sayfa.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v22.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giri\u015f Yaz\u0131s\u0131 - Medya ve \u0130leti\u015fim<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/medya-ve-iletisim\/giris-yazisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giri\u015f Yaz\u0131s\u0131\" \/>\n<meta property=\"og:description\" content=\"Do\u00e7. Dr. G\u00f6zde SUNAL KIZIL B\u00f6l\u00fcm Ba\u015fkan Vekili gsunal@ticaret.edu.tr \u0130leti\u015fim, g\u00fcn\u00fcm\u00fcz\u00fcn en \u00f6nemli ve g\u00f6z \u00f6n\u00fcnde olan bilim dallar\u0131ndan biridir. Kitle ileti\u015fim ara\u00e7lar\u0131 da, yeni teknolojik geli\u015fmelerin de etkisiyle h\u0131zla geli\u015fmekte, \u00e7e\u015fitlenmekte ve hayat\u0131n her alan\u0131nda etki ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131rmaktad\u0131r. 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Dr. G\u00f6zde SUNAL KIZIL B\u00f6l\u00fcm Ba\u015fkan Vekili gsunal@ticaret.edu.tr \u0130leti\u015fim, g\u00fcn\u00fcm\u00fcz\u00fcn en \u00f6nemli ve g\u00f6z \u00f6n\u00fcnde olan bilim dallar\u0131ndan biridir. Kitle ileti\u015fim ara\u00e7lar\u0131 da, yeni teknolojik geli\u015fmelerin de etkisiyle h\u0131zla geli\u015fmekte, \u00e7e\u015fitlenmekte ve hayat\u0131n her alan\u0131nda etki ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artt\u0131rmaktad\u0131r. 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