{"id":2531,"date":"2026-04-07T19:10:17","date_gmt":"2026-04-07T16:10:17","guid":{"rendered":"https:\/\/ticaret.edu.tr\/medya-ve-iletisim\/?p=2531"},"modified":"2026-04-07T19:10:17","modified_gmt":"2026-04-07T16:10:17","slug":"medya-ve-iletisim-sektorunde-yapay-zeka-raporu-aciklandi-donusum-firsatlar-ve-riskler-bir-arada-degerlendirildi","status":"publish","type":"post","link":"http:\/\/ticaret.edu.tr\/medya-ve-iletisim\/2026\/04\/07\/medya-ve-iletisim-sektorunde-yapay-zeka-raporu-aciklandi-donusum-firsatlar-ve-riskler-bir-arada-degerlendirildi\/","title":{"rendered":"Medya ve \u0130leti\u015fim Sekt\u00f6r\u00fcnde Yapay Zek\u00e2 Raporu A\u00e7\u0131kland\u0131: D\u00f6n\u00fc\u015f\u00fcm, F\u0131rsatlar ve Riskler Bir Arada De\u011ferlendirildi"},"content":{"rendered":"

\u0130stanbul Ticaret Odas\u0131 ve \u0130stanbul Ticaret \u00dcniversitesi i\u015f birli\u011fiyle haz\u0131rlanan ara\u015ft\u0131rma raporu, medya ve ileti\u015fim sekt\u00f6r\u00fcnde yapay zek\u00e2n\u0131n h\u0131zla yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 ortaya koydu. Rapor, verimlilik ve h\u0131z avantajlar\u0131na ra\u011fmen etik, g\u00fcvenlik ve i\u015f g\u00fcc\u00fc d\u00f6n\u00fc\u015f\u00fcm\u00fc gibi kritik risklerin sekt\u00f6r\u00fcn g\u00fcndeminde \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6sterdi.<\/p>\n

\u0130stanbul Ticaret Odas\u0131 (\u0130TO) ve \u0130stanbul Ticaret \u00dcniversitesi i\u015f birli\u011fiyle haz\u0131rlanan \u201cMedya ve \u0130leti\u015fim Sekt\u00f6r\u00fcnde Yapay Zek\u00e2: F\u0131rsatlar ve Tehditler Ekseninde Bir Alan Ara\u015ft\u0131rmas\u0131\u201d ba\u015fl\u0131kl\u0131 raporun lansman\u0131 ger\u00e7ekle\u015ftirildi. Ah\u00ee \u00c7elebi Kamp\u00fcs\u00fc Emin\u00f6n\u00fc Konferans Salonu\u2019nda d\u00fczenlenen lansmana \u0130stanbul Ticaret Odas\u0131 Y\u00f6netim Kurulu \u00dcyesi M\u00fcnir \u00dcst\u00fcn, \u0130TO Bilgi, \u0130leti\u015fim ve Medya Meslek Komitesi Ba\u015fkan\u0131 Emel Rima Erdemir G\u00fcrgen, \u0130stanbul Ticaret \u00dcniversitesi Genel Sekreteri Erdal Cesar, \u00fcniversite akademisyenleri ve \u0130TO meslek komitesi \u00fcyeleri kat\u0131ld\u0131. Sekt\u00f6rde yapay zek\u00e2 kullan\u0131m\u0131n\u0131n mevcut durumunu, f\u0131rsatlar\u0131n\u0131 ve risklerini \u00e7ok boyutlu olarak ortaya koyan rapor, medya ve ileti\u015fim alan\u0131nda ya\u015fanan d\u00f6n\u00fc\u015f\u00fcm\u00fcn kapsam\u0131n\u0131 verilerle analiz ederek, gelece\u011fe y\u00f6nelik \u00f6nemli projeksiyonlar da sundu.<\/p>\n

\u201cYAPAY ZEK\u00c2 MEDYA EKOS\u0130STEM\u0130N\u0130 K\u00d6KL\u00dc \u015eEK\u0130LDE D\u00d6N\u00dc\u015eT\u00dcR\u00dcYOR\u201d<\/strong><\/p>\n

\u0130stanbul Ticaret Odas\u0131 Y\u00f6netim Kurulu \u00dcyesi M\u00fcnir \u00dcst\u00fcn, a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131nda yapay zek\u00e2n\u0131n medya ve ileti\u015fim sekt\u00f6r\u00fcnde i\u00e7erik \u00fcretiminden da\u011f\u0131t\u0131ma, reklamc\u0131l\u0131ktan veri analizine kadar t\u00fcm s\u00fcre\u00e7leri do\u011frudan etkileyen bir unsur haline geldi\u011fini vurgulad\u0131. \u00dcst\u00fcn, haz\u0131rlanan ara\u015ft\u0131rman\u0131n sekt\u00f6rde \u00f6nemli bir bo\u015flu\u011fu doldurdu\u011funu belirterek, elde edilen bulgular\u0131n sekt\u00f6r profesyonelleri ve karar vericiler i\u00e7in yol g\u00f6sterici nitelik ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n

\u201cSEKT\u00d6RDE ET\u0130K VE YETK\u0130NL\u0130K D\u00d6N\u00dc\u015e\u00dcM\u00dc \u015eART\u201d<\/strong><\/p>\n

\u0130TO Bilgi, \u0130leti\u015fim ve Medya Meslek Komite Ba\u015fkan\u0131 Emel Rima Erdemir G\u00fcrgen ise konu\u015fmas\u0131nda ara\u015ft\u0131rman\u0131n sekt\u00f6r temsilcilerinin katk\u0131lar\u0131yla hayata ge\u00e7irildi\u011fini belirtti. Yapay zek\u00e2n\u0131n medya sekt\u00f6r\u00fcnde h\u0131zla yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 ifade eden G\u00fcrgen, \u00f6zellikle etik de\u011ferlerin korunmas\u0131n\u0131n kritik \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7ekti. Ara\u015ft\u0131rma bulgular\u0131na g\u00f6re sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131n\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun yapay zek\u00e2 ara\u00e7lar\u0131n\u0131 aktif olarak kulland\u0131\u011f\u0131n\u0131 belirten G\u00fcrgen, bu d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde \u00e7al\u0131\u015fanlar\u0131n kendilerini geli\u015ftirmesi ve yeni beceriler kazanmas\u0131n\u0131n ka\u00e7\u0131n\u0131lmaz oldu\u011funu vurgulad\u0131.<\/p>\n

RAPOR AKADEM\u0130K KADRO TARAFINDAN HAZIRLANDI<\/strong><\/p>\n

Ara\u015ft\u0131rma, \u0130stanbul Ticaret \u00dcniversitesi Teknoloji Transfer Ofisi\u2019nin koordinasyonuyla \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Dekan\u0131 Prof. Dr. R\u0131dvan \u015eent\u00fcrk, Dekan Yard\u0131mc\u0131s\u0131 Do\u00e7. Dr. G\u00f6zde Sunal, \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Dilge Kodak ve \u00d6\u011fretim G\u00f6revlisi Alp Eren Erbay taraf\u0131ndan haz\u0131rland\u0131. Yapay zek\u00e2n\u0131n medya ve ileti\u015fim<\/p>\n

sekt\u00f6r\u00fcndeki etkilerini bilimsel y\u00f6ntemlerle ele alan rapor, sekt\u00f6rel d\u00f6n\u00fc\u015f\u00fcm\u00fc veri temelli analizlerle ortaya koymaktad\u0131r.<\/p>\n

KARMA Y\u00d6NTEMLE KAPSAMLI ANAL\u0130Z<\/strong><\/p>\n

Raporun sunumunu ger\u00e7ekle\u015ftiren Do\u00e7. Dr. Dilge Kodak, ara\u015ft\u0131rman\u0131n karma y\u00f6ntem yakla\u015f\u0131m\u0131yla haz\u0131rland\u0131\u011f\u0131n\u0131 belirtti. Nicel a\u015famada 163 sekt\u00f6r \u00e7al\u0131\u015fan\u0131 ile ger\u00e7ekle\u015ftirilen anket \u00e7al\u0131\u015fmas\u0131yla sekt\u00f6r\u00fcn genel g\u00f6r\u00fcn\u00fcm\u00fc ortaya konulurken, nitel a\u015famada y\u00f6netici d\u00fczeyindeki 23 profesyonelle yap\u0131lan derinlemesine g\u00f6r\u00fc\u015fmelerle yapay zek\u00e2n\u0131n i\u015f s\u00fcre\u00e7lerine etkisi analiz edildi. Bu y\u00f6ntem sayesinde hem operasyonel d\u00fczeydeki kullan\u0131m pratikleri hem de stratejik bak\u0131\u015f a\u00e7\u0131lar\u0131 birlikte de\u011ferlendirildi.<\/p>\n

YAPAY ZEK\u00c2 EN \u00c7OK \u0130\u00c7ER\u0130K \u00dcRET\u0130M\u0130NDE KULLANILIYOR<\/strong><\/p>\n

Ara\u015ft\u0131rma bulgular\u0131na g\u00f6re medya ve ileti\u015fim sekt\u00f6r\u00fcnde yapay zek\u00e2 en yo\u011fun olarak i\u00e7erik \u00fcretimi, veri analizi, raporlama ve sosyal medya y\u00f6netimi alanlar\u0131nda kullan\u0131l\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc yapay zek\u00e2 ara\u00e7lar\u0131n\u0131 aktif \u015fekilde kulland\u0131klar\u0131n\u0131 ifade ederken, yapay zek\u00e2n\u0131n g\u00fcnl\u00fck i\u015f ak\u0131\u015flar\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 haline geldi\u011fi g\u00f6r\u00fcl\u00fcyor. Bununla birlikte kurumlar\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131n yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131 hen\u00fcz net bir stratejiye oturtamad\u0131\u011f\u0131 dikkat \u00e7ekiyor.<\/p>\n

VER\u0130ML\u0130L\u0130K ARTIYOR, BEL\u0130RS\u0130ZL\u0130K DE DER\u0130NLE\u015e\u0130YOR<\/strong><\/p>\n

Rapor, yapay zek\u00e2n\u0131n sa\u011flad\u0131\u011f\u0131 en \u00f6nemli avantajlar\u0131n ba\u015f\u0131nda verimlilik art\u0131\u015f\u0131, h\u0131z ve maliyet avantaj\u0131 geldi\u011fini ortaya koyuyor. Ancak ayn\u0131 zamanda i\u015f g\u00fcc\u00fc yap\u0131s\u0131nda d\u00f6n\u00fc\u015f\u00fcm, bilgi g\u00fcvenli\u011fi riskleri, etik ihlaller ve kontrol kayb\u0131 gibi \u00f6nemli tehditler de \u00f6ne \u00e7\u0131k\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc, yapay zek\u00e2n\u0131n \u00fcretim s\u00fcre\u00e7lerinde insan etkisini azaltabilece\u011fine ve i\u015f g\u00fcc\u00fc yap\u0131s\u0131nda belirsizlik yaratabilece\u011fine dikkat \u00e7ekiyor.<\/p>\n

YEN\u0130 MESLEKLER VE H\u0130BR\u0130T YETK\u0130NL\u0130KLER \u00d6NE \u00c7IKIYOR<\/strong><\/p>\n

Ara\u015ft\u0131rma, yapay zek\u00e2 ile birlikte sekt\u00f6rde yeni mesleklerin ve hibrit yetkinliklerin ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Mevcut mesleklerin d\u00f6n\u00fc\u015f\u00fcme u\u011frad\u0131\u011f\u0131 bu s\u00fcre\u00e7te, \u00e7al\u0131\u015fanlar\u0131n teknik becerilerini geli\u015ftirmesi, veri okuryazarl\u0131\u011f\u0131 kazanmas\u0131 ve yapay zek\u00e2 ara\u00e7lar\u0131n\u0131 etkin kullanabilmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. \u00d6zellikle \u201cprompt\u201d yazma becerisi ve yapay zek\u00e2 ile \u00fcretim s\u00fcre\u00e7lerini y\u00f6netebilme yetkinli\u011fi, gelece\u011fin kritik becerileri aras\u0131nda yer al\u0131yor.<\/p>\n

MEDYA SEKT\u00d6R\u00dcNDE D\u00d6N\u00dc\u015e\u00dcM KA\u00c7INILMAZ<\/strong><\/p>\n

Rapor, yapay zek\u00e2n\u0131n medya ve ileti\u015fim sekt\u00f6r\u00fcnde yaln\u0131zca teknolojik bir yenilik de\u011fil, ayn\u0131 zamanda i\u015f yap\u0131\u015f bi\u00e7imlerini, \u00fcretim s\u00fcre\u00e7lerini ve mesleki rolleri yeniden tan\u0131mlayan bir d\u00f6n\u00fc\u015f\u00fcm arac\u0131 oldu\u011funu ortaya koyuyor. Bu d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde kurumsal stratejilerin geli\u015ftirilmesi, insan kayna\u011f\u0131na yat\u0131r\u0131m yap\u0131lmas\u0131 ve etik temelli bir yakla\u015f\u0131m benimsenmesi gerekti\u011fi ifade ediliyor.<\/p>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131, yapay zek\u00e2n\u0131n do\u011fru y\u00f6netildi\u011finde sekt\u00f6r i\u00e7in g\u00fc\u00e7l\u00fc bir f\u0131rsat alan\u0131 olu\u015fturabilece\u011fini, ancak bu s\u00fcrecin sa\u011fl\u0131kl\u0131 ilerleyebilmesi i\u00e7in e\u011fitim, strateji ve etik ilkelerin birlikte ele al\u0131nmas\u0131n\u0131n zorunlu oldu\u011funu ortaya koyuyor.<\/p>\n

\"\"\"\"\"\"\"\" \"\" \"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130stanbul Ticaret Odas\u0131 ve \u0130stanbul Ticaret \u00dcniversitesi i\u015f birli\u011fiyle haz\u0131rlanan ara\u015ft\u0131rma raporu, medya ve ileti\u015fim sekt\u00f6r\u00fcnde yapay zek\u00e2n\u0131n h\u0131zla yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 ortaya koydu. Rapor, verimlilik ve h\u0131z avantajlar\u0131na ra\u011fmen etik, g\u00fcvenlik ve i\u015f g\u00fcc\u00fc d\u00f6n\u00fc\u015f\u00fcm\u00fc gibi kritik risklerin sekt\u00f6r\u00fcn g\u00fcndeminde \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6sterdi. \u0130stanbul Ticaret Odas\u0131 (\u0130TO) ve \u0130stanbul Ticaret \u00dcniversitesi i\u015f birli\u011fiyle haz\u0131rlanan \u201cMedya […]<\/p>\n","protected":false},"author":219,"featured_media":2535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"\nMedya ve \u0130leti\u015fim Sekt\u00f6r\u00fcnde Yapay Zek\u00e2 Raporu A\u00e7\u0131kland\u0131: D\u00f6n\u00fc\u015f\u00fcm, F\u0131rsatlar ve Riskler Bir Arada De\u011ferlendirildi - Haberler - Medya ve \u0130leti\u015fim<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/medya-ve-iletisim\/2026\/04\/07\/medya-ve-iletisim-sektorunde-yapay-zeka-raporu-aciklandi-donusum-firsatlar-ve-riskler-bir-arada-degerlendirildi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medya ve \u0130leti\u015fim Sekt\u00f6r\u00fcnde Yapay Zek\u00e2 Raporu A\u00e7\u0131kland\u0131: D\u00f6n\u00fc\u015f\u00fcm, F\u0131rsatlar ve Riskler Bir Arada De\u011ferlendirildi\" \/>\n<meta property=\"og:description\" content=\"\u0130stanbul Ticaret Odas\u0131 ve \u0130stanbul Ticaret \u00dcniversitesi i\u015f birli\u011fiyle haz\u0131rlanan ara\u015ft\u0131rma raporu, medya ve ileti\u015fim sekt\u00f6r\u00fcnde yapay zek\u00e2n\u0131n h\u0131zla yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 ortaya koydu. 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