{"id":1322,"date":"2022-01-05T15:10:11","date_gmt":"2022-01-05T12:10:11","guid":{"rendered":"https:\/\/ticaret.edu.tr\/finans-enstitusu\/?page_id=1322"},"modified":"2026-02-11T18:14:36","modified_gmt":"2026-02-11T15:14:36","slug":"ma-in-financial-services-marketing-non-thesis","status":"publish","type":"page","link":"http:\/\/ticaret.edu.tr\/ticaret-ve-finans-enstitusu\/en\/ma-in-financial-services-marketing-non-thesis\/","title":{"rendered":"MA in FINANCIAL SERVICES MARKETING (NON-THESIS)"},"content":{"rendered":"\n\n<\/p>\n
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Asst. Prof.
\nOsman ALTAY<\/span><\/p>\n

oaltay@ticaret.edu.tr<\/a><\/strong><\/p>\n

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Weekly Schedule<\/a><\/h5>\n

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Curriculum<\/a><\/h5>\n

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Bologna Information Package<\/a><\/h5>\n

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Scholarships and Tuition Fees<\/a><\/h5>\n

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Quotas<\/a><\/h5>\n<\/div>\n<\/td>\n

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Mission<\/strong>
The Master\u2019s Program in Financial Services Marketing aims to educate a qualified human resource equipped with interdisciplinary, practice-oriented competencies and strong ethical principles to support the marketing, commercialization, and innovation processes of financial institutions\u2014primarily within banking, capital markets, and the fintech ecosystem. The program enables students to develop sustainability-oriented solutions through the integration of finance, marketing, and digital technologies, including data analytics, artificial intelligence, blockchain, and open banking.<\/p>\n

Vision<\/strong>
By maintaining close interaction with the fintech ecosystem, the program aspires to become a leading and preferred master\u2019s program at both regional and international levels in the commercialization and marketing of financial products and services, while building innovative bridges between academia and industry.<\/p>\n

In today\u2019s globalized environment, rapid technological advancements and transformations in employment structures have created a need for diversification in educational activities and for effectively addressing emerging requirements.<\/p>\n

The Non-Thesis Master\u2019s Program in Financial Services Marketing is designed to support the demand for a qualified workforce by financial sector institutions\u2014primarily banks, portfolio management companies, brokerage firms, and other financial institutions such as factoring, leasing, and consumer finance companies\u2014that provide intermediation services in capital markets. The program aims to equip newly employed young professionals in marketing and sales functions with the knowledge and skills necessary to operate and compete in international markets, while also enhancing the knowledge and professional experience of current financial sector employees. In this respect, the program is structured as an interdisciplinary organizational framework aligned with the evolving needs of the financial sector. Moreover, it is expected to contribute to the objective of increasing qualified human capital in the short, medium, and long term in line with the \u201cIstanbul International Financial Center Program\u201d included in the national development plan.<\/p>\n

Students enrolled in the Non-Thesis Master\u2019s Program in Financial Services Marketing will:<\/p>\n