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The traditional approaches in economics have undergone radical changes with concepts such as Industry 4.0, artificial intelligence, and innovation reshaping e-commerce, business analytics, digital marketing, and new applications in production. Today, as businesses transform into dynamic, interactive, and rapidly digitizing structures through information system technologies, traditional economic and commercial approaches prove inadequate in this regard. […]https://ticaret.edu.tr/yonetim-bilisim-sistemleri-ingilizce/wp-content/uploads/sites/77/2023/10/312-2-scaled.jpg