The technical details of the tax agreement are expected to be completed by October and the plan is expected to be implemented in 2023, said Prof. Dr. Figen Yildirim spoke as follows:
“Among the countries that do not lean towards to the agreement are EU member Ireland and Hungary. Turkey should take a good look at why these countries are trying to stay out of this agreement. The agreement is expected to prevent digital platforms and large firms in particular from avoiding paying taxes through various applications.
Facebook and Amazon that are the tech giants, are among the brands most likely to be affected. All these changes in international politics signal that globalization will give up its throne to other approaches as a dream that is being left out of a holistic approach every day. With the decision that it will make in this change, Turkey may have the power to manage important variables at the macro level, especially in the economy. We need to correctly analyze the upcoming opportunity and redefine our country brand positioning, which is the key to differentiation in commercial competition. The historic agreement could turn into an opportunity for Turkey.”