MA in Financial Services Marketing Program aims that young experts who will be newly employed in the field of marketing and sales in institutions and organizations operating in the financial sector have the knowledge and skills to be able to operate and compete in international markets.
Master’s in Financial Services Marketing program aims to make the participants who work in financial institutions and financial professionals more qualified in marketing and sales.
Students will be able to
| CORE COURSES |
| Financial Management |
| Economy and Financial Markets |
| Strategic Marketing of Financial Services |
| Marketing Research and Forecasting Techniques |
| Academic Research Methods and Code of Ethics |
|
ELECTIVE COURSES |
| Financial Innovation and Product Development |
| Leadership in Financial Markets |
| Digital Marketing Management |
| Financial Sales Management |
| Individual Banking Products |
| Behavioral Finance |
| Brand Management in Financial Institutions |
| Consumer Financial Behavior |
| Corporate Governance and Social Responsibility |
| Business Development and Project Management |
| Customer Relationship Management (CRM) |
| Marketing Communication in Financial Markets |
| Marketing Information Systems |
