Corporate Communication is a graduate program registered under the Communication Science and Internet Institute at Istanbul Commerce University.
A strategic component of modern organizational management, corporate Communication involves planned and programmed practices implemented to attain business goals that are designed specifically in line with the desires, expectations and needs of the target groups to attain the support and trust of the stakeholders and create a positive image in the minds of the public. Corporate Communication has managerial functions, and this is evident in the steps needed to construct the strategic plan that involves research, planning, execution, evaluation, and development. Thus, the curriculum is designed to train attendees on communication management.
Corporate Communication serves an essential function to corporations. This is traced to its role in orchestrating all internal and external communications, introducing the products or services to targeted masses, organizing special events, enabling the establishment of a strong image and reputation by channeling Communication through traditional and digital channels, increasing corporate performance by way of boosting employee motivation and turning crisis into an advantage through effective Communication. The market is fiercer than ever. As corporate Communication orchestrates all these simultaneously, its pivotal function in organizational management and strategic business sustainability is more important than ever.
The program’s motive is to raise qualified professionals and strives to specialize students in strategic corporate Communication. Our program integrates theoretical knowledge with practical insights. Corporate Communication Management, Brand Communication Management, Innovation Management, Interactive Marketing, Luxury Brand Communication, Storytelling are some of the up to beat classes offered. New classes are added in accordance with the dynamics of sectoral needs and changing times.
We welcome prospective students who desire to specialize in corporate Communication at both national and international level.
Prof. Dr. R. Gülay ÖZTÜRK
Head of Public Relations and Advertising Department