Corporate Communication is a graduate program registered under the Communication Science and Internet Institute at Istanbul Commerce University.
Corporate communication, which is the basic element of contemporary management understanding is the planned and programmed work carried out in order to achieve the goals of individuals or institutions, in line with the wishes, expectations and needs of the target groups, to provide the support and trust of the public and to create a positive image.
Corporate communication has become the focus of strategic communication management in businesses and it handles some functions like Internal and external communication, promotion of the product, service and institution, planning of special events and organizations, creating a strong image and reputation for the enterprise through traditional and digital communication tools, ensuring corporate efficiency by increasing the motivation of human resources, and transforming crises into a promotional opportunity through effective communication in crisis situations that the business may encounter in a holistic communication axis. This increases the strategic importance of the program for today’s businesses.
Our program, which combines sectoral knowledge with academic knowledge, has the mission of meeting the need for qualified specialists required by the age. From Corporate Communication Management to Brand Communication Management, from Entrepreneurship and Innovation Management to Interactive Marketing, from Luxury Brand Communication to Storytelling, it is possible to see many new courses that will meet the needs of today in this program.
We welcome anyone who wants to specialize in corporate communications.
Prof. Dr. R. Gülay ÖZTÜRK
Head of Public Relations and Advertising Department