{"id":495,"date":"2022-02-23T09:53:28","date_gmt":"2022-02-23T06:53:28","guid":{"rendered":"https:\/\/ticaret.edu.tr\/iletisim-fakultesi\/?p=495"},"modified":"2022-03-01T16:59:56","modified_gmt":"2022-03-01T13:59:56","slug":"iletisim-calismalarinda-hikaye-anlaticiligi-yayimlandi","status":"publish","type":"post","link":"https:\/\/ticaret.edu.tr\/iletisim-fakultesi\/2022\/02\/23\/iletisim-calismalarinda-hikaye-anlaticiligi-yayimlandi\/","title":{"rendered":"\u2018\u2018\u0130leti\u015fim \u00c7al\u0131\u015fmalar\u0131nda Hik\u00e2ye Anlat\u0131c\u0131l\u0131\u011f\u0131\u2019\u2019 Yay\u0131mland\u0131!"},"content":{"rendered":"

\"\"<\/p>\n

<\/div>\n

Edit\u00f6rl\u00fc\u011f\u00fcn\u00fc \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011fretim \u00fcyesi Dr. Erdem Tatl\u0131\u2019n\u0131n yapt\u0131\u011f\u0131 \u201c\u0130leti\u015fim \u00c7al\u0131\u015fmalar\u0131nda Hik\u00e2ye Anlat\u0131c\u0131l\u0131\u011f\u0131\u201d ba\u015fl\u0131kl\u0131 kitap raflardaki yerini ald\u0131. Hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 konusunun ileti\u015fimin farkl\u0131 alanlar\u0131 ba\u011flam\u0131nda incelendi\u011fi kitapta on bir b\u00f6l\u00fcm bulunuyor.<\/p>\n

Kitapla ilgili merak edilenleri edit\u00f6r Dr. Erdem Tatl\u0131\u2019ya sorduk.<\/p>\n

Kitab\u0131n\u0131z\u0131n konusunu k\u0131saca anlatabilir misiniz?<\/strong><\/p>\n

Kitab\u0131m\u0131z uzun bir haz\u0131rl\u0131k s\u00fcrecinin ard\u0131ndan 2021\u2019in sonlar\u0131nda okuyucuyla bulu\u015ftu. Bu \u00e7al\u0131\u015fmada niyetimiz hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131<\/em> kavram\u0131n\u0131 ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131n farkl\u0131 disiplinlerinde inceleyerek okuyucuya tan\u0131tmakt\u0131. Bu ba\u011flamda kitab\u0131m\u0131z hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131na farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla yakla\u015farak zengin bir i\u00e7erik sunmay\u0131 hedefliyor.<\/p>\n

Hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 kavram\u0131ndan ne anlamal\u0131y\u0131z?<\/strong><\/p>\n

Hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 kadim k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn \u00e7ok \u00f6nemli bir par\u00e7as\u0131. Binlerce y\u0131ld\u0131r insan topluluklar\u0131 d\u00fcnyay\u0131 anlamland\u0131rmak, bilgiyi payla\u015fmak, e\u011flenmek gibi \u00e7ok \u00e7e\u015fitli sebeplerle hik\u00e2yeler olu\u015fturmu\u015f ve nesilden nesle aktarm\u0131\u015f. Bu gelenek g\u00fcn\u00fcm\u00fczde de bi\u00e7im de\u011fi\u015ftirerek devam etmekte. Biz de bu \u00e7al\u0131\u015fmada g\u00fcn\u00fcm\u00fczde hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n ileti\u015fim biliminin farkl\u0131 alanlar\u0131nda ne \u015fekilde varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc incelemek istedik.<\/p>\n

Hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 konusunu ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131n hangi alanlar\u0131 ba\u011flam\u0131nda incelediniz?<\/strong><\/p>\n

\u0130leti\u015fim \u00e7al\u0131\u015fmalar\u0131 olduk\u00e7a geni\u015f bir yelpazeye sahip olmakla birlikte kitapta yer verdi\u011fimiz b\u00f6l\u00fcmler alan\u0131n \u00f6ne \u00e7\u0131kan disiplinlerini kapsamakta. Bunlar reklamc\u0131l\u0131k, halkla ili\u015fkiler, siyasal ileti\u015fim, sinema, marka ileti\u015fimi, sa\u011fl\u0131k ileti\u015fimi, habercilik, dijital ileti\u015fim, dijital oyunlar ve aktivizm konular\u0131. Her bir b\u00f6l\u00fcm ilgili alanda \u00e7al\u0131\u015fmalar y\u00fcr\u00fcten hocalar\u0131m\u0131z taraf\u0131ndan kaleme al\u0131nd\u0131.<\/p>\n

Kitapta on bir b\u00f6l\u00fcm bulunuyor. Yazarlar\u0131n tamam\u0131 da \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011fretim \u00fcyelerinden mi olu\u015fuyor?<\/strong><\/p>\n

Evet, kitapta toplam on ki\u015filik bir yazar kadromuz var. Bunlardan dokuzu fak\u00fcltemizin kadrolu hocas\u0131,\u00a0 Galatasaray \u00dcniversitesinden katk\u0131da bulunan hocam\u0131z da uzun s\u00fcredir fak\u00fcltemize ba\u011fl\u0131 y\u00fcksek lisans derslerimizden birini veriyor. \u00c7al\u0131\u015fmay\u0131 fak\u00fcltemizin ortak \u00e7al\u0131\u015fmas\u0131 olarak nitelersek hata yapm\u0131\u015f olmay\u0131z san\u0131r\u0131m.<\/p>\n

Yazarlar hakk\u0131nda bilgi verebilir misiniz? Hangi b\u00f6l\u00fcm hangi yazar taraf\u0131ndan yaz\u0131ld\u0131?<\/strong><\/p>\n

Tabii. Reklamc\u0131l\u0131kta hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 konusunu Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k b\u00f6l\u00fcm ba\u015fkan\u0131 Prof. Dr. G\u00fclay \u00d6zt\u00fcrk \u201cReklamc\u0131l\u0131kta Hik\u00e2ye Anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n Stratejik Rol\u00fc ve Etkileri\u201d ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcmde inceledi. Konuyu halkla ili\u015fkiler ba\u011flam\u0131nda ele alan yazar\u0131m\u0131z Do\u00e7. Dr. Hilal \u00d6zdemir \u00c7ak\u0131r\u2019\u0131n b\u00f6l\u00fcm ba\u015fl\u0131\u011f\u0131 \u201cHalkla \u0130li\u015fkilerde Hik\u00e2ye Anlat\u0131c\u0131l\u0131\u011f\u0131n\u0131n G\u00fcc\u00fc\u201d. Do\u00e7. Dr. G\u00f6zde \u00d6ymen ise \u201cChanel ve Burberry Markalar\u0131n\u0131n Hik\u00e2ye Anlat\u0131c\u0131l\u0131\u011f\u0131 Teknikleri\u201d ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcmde konuya l\u00fcks marka ileti\u015fimi bak\u0131\u015f a\u00e7\u0131s\u0131ndan yakla\u015ft\u0131.<\/p>\n

Galatasaray \u00dcniversitesinden katk\u0131da bulunan hocam\u0131z Do\u00e7. Dr. Elgiz Y\u0131lmaz Altunta\u015f \u201cSa\u011fl\u0131k \u0130leti\u015fiminde Dijital \u00d6yk\u00fc ve \u2018Anlat\u0131sal T\u0131p\u2019\u201d ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcm\u00fc kaleme al\u0131rken sinemada hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 konusunu ele alan hocam\u0131z Prof. Dr. Ala Sivas G\u00fcl\u00e7ur oldu, b\u00f6l\u00fcm ba\u015fl\u0131\u011f\u0131ysa \u201cYe\u015fil\u00e7am\u2019dan G\u00fcn\u00fcm\u00fcze T\u00fcrk Sinemas\u0131nda Hik\u00e2ye Anlat\u0131c\u0131l\u0131\u011f\u0131\u201d. Konuyu habercilik ba\u011flam\u0131nda inceleyen yazarlar\u0131m\u0131z Ar\u015f. G\u00f6r. Mehmet G\u00fclnar ve Do\u00e7. Dr. Nihal Kocabay-\u015eener kitaba \u201cHik\u00e2ye Anlat\u0131m\u0131ndan Hik\u00e2yenin Ya\u015fanmas\u0131na\u201d ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015fmalar\u0131yla katk\u0131da bulundular.<\/p>\n

Bir\u00e7ok alanda oldu\u011fu gibi ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda da dijitalle\u015fmenin \u00f6nemi yads\u0131namaz. Hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 konusunu bu ba\u011flamda inceleyen hocalar\u0131m\u0131zdan Prof. Dr. Zeliha Hepkon \u201cMedyatikle\u015fme ve Dolay\u0131mlama Teorileri\u201d ve Medya ve \u0130leti\u015fim Sistemleri b\u00f6l\u00fcm ba\u015fkan\u0131 hocam\u0131z Prof. Dr. Oya \u015eak\u0131 Ayd\u0131n \u201cEtkile\u015fimli Anlat\u0131n\u0131n Yolculu\u011fu\u201d ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcmleriyle katk\u0131 sa\u011flad\u0131lar. Dr. Sena Ayd\u0131n ise konuyu toplumsal hareketler ve aktivizm \u00e7er\u00e7evesinde inceledi; b\u00f6l\u00fcm ba\u015fl\u0131\u011f\u0131 \u201cToplumsal Hareketlerde Hik\u00e2ye Anlat\u0131c\u0131l\u0131\u011f\u0131: \u2018Yaln\u0131z Y\u00fcr\u00fcmeyeceksin\u2019 \u00d6rne\u011fi\u201d.<\/p>\n

Kitab\u0131n edit\u00f6r\u00fc olarak ben de siyasal ileti\u015fimde hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 konusunu \u201cPop\u00fclizm ve Pop\u00fclist Anlat\u0131n\u0131n Temel Unsurlar\u0131\u201d ba\u015fl\u0131kl\u0131 b\u00f6l\u00fcmde incelemeye \u00e7al\u0131\u015ft\u0131m. Sonu\u00e7 olarak hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 konusunu olabildi\u011fince zengin bi\u00e7imde inceleyerek alana katk\u0131da bulunmaya \u00e7al\u0131\u015ft\u0131k.<\/p>\n

Kitab\u0131 \u00f6ncelikle hangi okur kitlesine \u00f6neriyorsunuz?<\/strong><\/p>\n

Hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 konusu son y\u0131llarda pop\u00fcler bir \u00e7al\u0131\u015fma alan\u0131 haline geldi. Gerek \u00fcniversiteler gerek \u00e7e\u015fitli at\u00f6lyeler konuyu ders ve kurs olarak m\u00fcfredatlar\u0131na ekliyor. Kitab\u0131n \u00f6ncelikle alanda \u00e7al\u0131\u015fma yapan \u00f6\u011fretim g\u00f6revlileri ve e\u011fitmenler ile \u00f6zellikle ileti\u015fim alan\u0131nda lisans ve y\u00fcksek lisans \u00f6\u011frenimi g\u00f6ren \u00f6\u011frenciler i\u00e7in kaynak bir \u00e7al\u0131\u015fma olmas\u0131n\u0131 umuyoruz. Bununla birlikte ileti\u015fim sekt\u00f6r\u00fcn\u00fcn farkl\u0131 alanlar\u0131ndan meslek profesyonellerinin de kitaptan faydalanabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n

S\u00f6yle\u015fi: Nurullah KAD\u0130R\u0130O\u011eLU<\/p>\n","protected":false},"excerpt":{"rendered":"

Edit\u00f6rl\u00fc\u011f\u00fcn\u00fc \u0130stanbul Ticaret \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi \u00f6\u011fretim \u00fcyesi Dr. Erdem Tatl\u0131\u2019n\u0131n yapt\u0131\u011f\u0131 \u201c\u0130leti\u015fim \u00c7al\u0131\u015fmalar\u0131nda Hik\u00e2ye Anlat\u0131c\u0131l\u0131\u011f\u0131\u201d ba\u015fl\u0131kl\u0131 kitap raflardaki yerini ald\u0131. Hik\u00e2ye anlat\u0131c\u0131l\u0131\u011f\u0131 konusunun ileti\u015fimin farkl\u0131 alanlar\u0131 ba\u011flam\u0131nda incelendi\u011fi kitapta on bir b\u00f6l\u00fcm bulunuyor. Kitapla ilgili merak edilenleri edit\u00f6r Dr. Erdem Tatl\u0131\u2019ya sorduk. Kitab\u0131n\u0131z\u0131n konusunu k\u0131saca anlatabilir misiniz? Kitab\u0131m\u0131z uzun bir haz\u0131rl\u0131k s\u00fcrecinin ard\u0131ndan 2021\u2019in […]<\/p>\n","protected":false},"author":153,"featured_media":496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-haberler"],"yoast_head":"\n\u2018\u2018\u0130leti\u015fim \u00c7al\u0131\u015fmalar\u0131nda Hik\u00e2ye Anlat\u0131c\u0131l\u0131\u011f\u0131\u2019\u2019 Yay\u0131mland\u0131!<\/title>\n<meta name=\"description\" content=\"\u0130leti\u015fim Fak\u00fcltesi \u00d6\u011fretim \u00dcyesi Dr. Erdem Tatl\u0131\u2019n\u0131n edit\u00f6rl\u00fc\u011f\u00fcnde \u201c\u0130leti\u015fim \u00c7al\u0131\u015fmalar\u0131nda Hikaye Anlat\u0131c\u0131l\u0131\u011f\u0131\u201d ba\u015fl\u0131kl\u0131 kitap yay\u0131mland\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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