{"id":253,"date":"2025-06-24T09:58:55","date_gmt":"2025-06-24T06:58:55","guid":{"rendered":"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/?page_id=253"},"modified":"2026-08-20T14:23:09","modified_gmt":"2026-08-20T11:23:09","slug":"dijital-ekonomi-ve-pazarlama","status":"publish","type":"page","link":"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/dijital-ekonomi-ve-pazarlama\/","title":{"rendered":"Dijital Ekonomi ve Pazarlama"},"content":{"rendered":"
\n
\n \"Do\u00e7.<\/p>\n

Do\u00e7. Dr. Sinem
SEF\u0130L TANSEVER
\n ssefil@ticaret.edu.tr<\/a>
\n <\/h3>\n
\n Ders Program\u0131<\/a><\/p>\n
\n M\u00fcfredat<\/a><\/p>\n
\n 2026\u20132027 (G\u00fcncel)<\/a>2025\u20132026<\/a>\n <\/div>\n<\/p><\/div>\n

Bologna Bilgi Paketi<\/a>
\n Burslar ve \u00dccretler<\/a>
\n Kontenjanlar<\/a>\n <\/div>\n<\/p><\/div>\n

\n Ders Program\u0131<\/a><\/p>\n
\n M\u00fcfredat<\/a><\/p>\n
\n 2026\u20132027 (G\u00fcncel)<\/a>2025\u20132026<\/a>\n <\/div>\n<\/p><\/div>\n

Bologna Bilgi Paketi<\/a>
\n Burslar ve \u00dccretler<\/a>
\n Kontenjanlar<\/a>\n <\/div>\n

\n

\u0130nternet teknolojisi, ileti\u015fim ve ileti\u015fim temelli teknolojik yenilikler, dijital uygulamalar\u0131n ekonomik ve sosyal ya\u015famdaki yerini geni\u015fletmi\u015f, ekonomide \u00fcretim, t\u00fcketim ve da\u011f\u0131t\u0131m gibi de\u011fer zinciri i\u00e7erisindeki t\u00fcm unsurlar\u0131 k\u00f6kl\u00fc bir \u015fekilde de\u011fi\u015ftirmi\u015ftir.<\/p>\n

AR-GE, End\u00fcstri 4.0, inovasyon gibi kavramlarla yeniden \u015fekillenen \u00fcretim ve e-ticaret, online pazarlama, dijital reklam ve pazarlama vb. uygulamalar ekonomilerdeki geleneksel yakla\u015f\u0131mlar\u0131 k\u00f6kl\u00fc bir \u015fekilde etkilemi\u015ftir. Bug\u00fcn pazarlar dinamik, etkile\u015fimli, h\u0131zl\u0131 ve t\u00fcketimi dijitalle\u015fen bir yap\u0131ya do\u011fru de\u011fi\u015firken, geleneksel ekonomi ve i\u015fletme yakla\u015f\u0131mlar\u0131 yetersiz kalmaktad\u0131r. T\u00fcketici-\u00fcretici ili\u015fkisinin bi\u00e7im de\u011fi\u015ftirdi\u011fi bu d\u00f6nemde dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn daha yak\u0131ndan anla\u015f\u0131lmas\u0131, de\u011fi\u015fen ekonomik ili\u015fkilerin de daha iyi y\u00f6netilmesi anlam\u0131na gelmektedir.<\/p>\n

Dijital Ekonomi ve Pazarlama Y\u00fcksek Lisans Program\u0131, s\u00fcregelen dijital de\u011fi\u015fimin ekonomik ve sosyal temellerinin teorik ve pratik \u00e7er\u00e7eveden analizinin yap\u0131labilmesi, bu de\u011fi\u015fime uygun pazarlama ve i\u015fletme stratejilerinin geli\u015ftirilebilmesi i\u00e7in gerekli bilgi ve donan\u0131m\u0131 sa\u011flamak \u00fczere \u00e7ok disiplinli bir program olarak tasarlanm\u0131\u015ft\u0131r.<\/p>\n

Program Ekonomi, \u0130\u015fletme ve \u0130leti\u015fim b\u00f6l\u00fcmlerinden akademisyenler ve i\u015f d\u00fcnyas\u0131ndan bu d\u00f6n\u00fc\u015f\u00fcm\u00fc yak\u0131ndan takip eden e\u011fitmenlerin verdi\u011fi derslerle uygulamal\u0131 bir \u015fekilde y\u00fcr\u00fct\u00fclecektir.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Do\u00e7. Dr. SinemSEF\u0130L TANSEVER ssefil@ticaret.edu.tr Ders Program\u0131 M\u00fcfredat 2026\u20132027 (G\u00fcncel)2025\u20132026 Bologna Bilgi Paketi Burslar ve \u00dccretler Kontenjanlar Ders Program\u0131 M\u00fcfredat 2026\u20132027 (G\u00fcncel)2025\u20132026 Bologna Bilgi Paketi Burslar ve \u00dccretler Kontenjanlar \u0130nternet teknolojisi, ileti\u015fim ve ileti\u015fim temelli teknolojik yenilikler, dijital uygulamalar\u0131n ekonomik ve sosyal ya\u015famdaki yerini geni\u015fletmi\u015f, ekonomide \u00fcretim, t\u00fcketim ve da\u011f\u0131t\u0131m gibi de\u011fer zinciri i\u00e7erisindeki t\u00fcm […]<\/p>\n","protected":false},"author":228,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"genel_sayfa.php","meta":{"footnotes":""},"class_list":["post-253","page","type-page","status-publish","hentry"],"yoast_head":"\nDijital Ekonomi ve Pazarlama - Lisans\u00fcst\u00fc E\u011fitim Enstit\u00fcs\u00fc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/dijital-ekonomi-ve-pazarlama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Ekonomi ve Pazarlama\" \/>\n<meta property=\"og:description\" content=\"Do\u00e7. Dr. SinemSEF\u0130L TANSEVER ssefil@ticaret.edu.tr Ders Program\u0131 M\u00fcfredat 2026\u20132027 (G\u00fcncel)2025\u20132026 Bologna Bilgi Paketi Burslar ve \u00dccretler Kontenjanlar Ders Program\u0131 M\u00fcfredat 2026\u20132027 (G\u00fcncel)2025\u20132026 Bologna Bilgi Paketi Burslar ve \u00dccretler Kontenjanlar \u0130nternet teknolojisi, ileti\u015fim ve ileti\u015fim temelli teknolojik yenilikler, dijital uygulamalar\u0131n ekonomik ve sosyal ya\u015famdaki yerini geni\u015fletmi\u015f, ekonomide \u00fcretim, t\u00fcketim ve da\u011f\u0131t\u0131m gibi de\u011fer zinciri i\u00e7erisindeki t\u00fcm […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/dijital-ekonomi-ve-pazarlama\/\" \/>\n<meta property=\"og:site_name\" content=\"Lisans\u00fcst\u00fc E\u011fitim Enstit\u00fcs\u00fc\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ticaretedutr\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-20T11:23:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/wp-content\/uploads\/sites\/87\/2025\/06\/doc-dr-sinem-sefil-tansever.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/dijital-ekonomi-ve-pazarlama\/\",\"url\":\"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/dijital-ekonomi-ve-pazarlama\/\",\"name\":\"Dijital Ekonomi ve Pazarlama - 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