{"id":307,"date":"2025-06-24T10:05:29","date_gmt":"2025-06-24T07:05:29","guid":{"rendered":"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/?page_id=307"},"modified":"2026-08-18T09:34:23","modified_gmt":"2026-08-18T06:34:23","slug":"pazarlama-yonetimi","status":"publish","type":"page","link":"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/pazarlama-yonetimi\/","title":{"rendered":"Pazarlama Y\u00f6netimi"},"content":{"rendered":"
\n
\n \"Dr.<\/p>\n

Dr. \u00d6\u011fr. \u00dcyesi
Burak YAPRAK
\n byaprak@ticaret.edu.tr<\/a>
\n <\/h3>\n
\n Ders Program\u0131<\/a><\/p>\n
\n M\u00fcfredat<\/a><\/p>\n
\n 2026\u20132027 (G\u00fcncel)<\/a>2025\u20132026<\/a>\n <\/div>\n<\/p><\/div>\n

Bologna Bilgi Paketi<\/a>
\n Burslar ve \u00dccretler<\/a>
\n Kontenjanlar<\/a>\n <\/div>\n<\/p><\/div>\n

\n Ders Program\u0131<\/a><\/p>\n
\n M\u00fcfredat<\/a><\/p>\n
\n 2026\u20132027 (G\u00fcncel)<\/a>2025\u20132026<\/a>\n <\/div>\n<\/p><\/div>\n

Bologna Bilgi Paketi<\/a>
\n Burslar ve \u00dccretler<\/a>
\n Kontenjanlar<\/a>\n <\/div>\n

\n

K\u00fcreselle\u015fmenin ve bu \u00e7er\u00e7evede rekabetin yo\u011fun ya\u015fand\u0131\u011f\u0131 i\u015f d\u00fcnyas\u0131nda pazarlaman\u0131n \u00f6nemi olduk\u00e7a artmaktad\u0131r. \u00d6zellikle i\u015fletmeler benzer \u00fcr\u00fcn, benzer fiyat, benzer da\u011f\u0131t\u0131m ve benzer tan\u0131t\u0131m politikalar\u0131yla benzer piyasalarda rekabet etmeye \u00e7al\u0131\u015f\u0131rken hedef kitleye ula\u015fma ve di\u011fer pazarlama stratejileri a\u00e7\u0131s\u0131ndan \u00e7e\u015fitli s\u0131k\u0131nt\u0131lar ya\u015famaktad\u0131r. Bu a\u015famada i\u015fletmeler, pazarlaman\u0131n t\u00fcm yakla\u015f\u0131mlar\u0131n\u0131 kapsayacak \u015fekilde de\u011fer yaratmal\u0131d\u0131r. \u00d6te yandan, d\u00fcnyada \u00fcretim ekonomisinden t\u00fcketim ekonomisine ge\u00e7i\u015f s\u00fcrecinde pazarlaman\u0131n \u00f6nemi daha da artm\u0131\u015ft\u0131r. Bu kapsamda, g\u00fcn\u00fcm\u00fczde de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131 analizleri, markala\u015fma s\u00fcre\u00e7leri, lojistik y\u00f6netim s\u00fcre\u00e7leri, dijitalle\u015fme, perakende sekt\u00f6r\u00fcnde ya\u015fanan geli\u015fmeler, m\u00fc\u015fterinin artan \u00f6nemi ve de\u011feri, uluslararas\u0131 pazar analizleri, sat\u0131\u015f y\u00f6netim yakla\u015f\u0131mlar\u0131, pazarlama ileti\u015fim stratejileri, hizmet pazarlamas\u0131, pazarlama ara\u015ft\u0131rmalar\u0131 ve bunun gibi bir\u00e7ok konu \u00f6nem kazanm\u0131\u015ft\u0131r.<\/p>\n

\u0130stanbul Ticaret \u00dcniversitesi piyasalarda ve akademik ortamlarda ya\u015fanan bu geli\u015fmeler \u0131\u015f\u0131\u011f\u0131nda Sosyal Bilimler Enstit\u00fcs\u00fc b\u00fcnyesinde T\u00fcrk\u00e7e ve \u0130ngilizce ( tezli ve tezsiz) olmak \u00fczere Pazarlama Y\u00f6netimi Y\u00fcksek Lisans program\u0131n\u0131n yan\u0131 s\u0131ra T\u00fcrk\u00e7e Pazarlama Y\u00f6netimi Doktora program\u0131 a\u00e7m\u0131\u015ft\u0131r. Pazarlama Y\u00f6netimi Y\u00fcksek Lisans (tezli) program\u0131nda, Stratejik Pazarlama Y\u00f6netimi, T\u00fcketici Davran\u0131\u015f\u0131, Marka Y\u00f6netimi, Pazarlama Ara\u015ft\u0131rmalar\u0131, Seminer, Bilimsel Ara\u015ft\u0131rma Y\u00f6ntemleri ve Etik dersleri ile 3 se\u00e7imlik ders al\u0131nmas\u0131 zorunludur. Pazarlama Y\u00f6netimi Y\u00fcksek Lisans( tezsiz) program\u0131nda yine ayn\u0131 dersler bulunmakta olup (seminer yerine B\u00fct\u00fcnle\u015fik Pazarlama \u0130leti\u015fimi dersi), se\u00e7imlik al\u0131nmas\u0131 zorunlu olan ders say\u0131s\u0131 d\u00f6rtt\u00fcr. Tezli de \u00f6\u011frenciler tez, tezsiz de ise proje yaparak program\u0131 tamamlamaktad\u0131r. \u0130ngilizce programlar i\u00e7in ayn\u0131 dersler \u0130ngilizce y\u00fcr\u00fct\u00fclmektedir. Pazarlama Doktora program\u0131nda ise Pazarlama Teorisi, B\u00fct\u00fcnle\u015fik Pazarlama \u0130leti\u015fimi Kuramlar\u0131, Marka Y\u00f6netim \u0130lkeleri ve Stratejileri, Uluslararas\u0131 Pazarlama Teorisi, Seminer ve Bilimsel Ara\u015ft\u0131rma Y\u00f6ntemleri ve Etik derslerini tamamlayan \u00f6\u011frenciler yeterlilik s\u0131nav\u0131na girmeye hak kazanmakta ve ba\u015far\u0131l\u0131 olmalar\u0131 durumunda doktora tez s\u00fcrecine devam etmektedir. Y\u00fcksek Lisans ve Doktora programlar\u0131nda pazarlama bilim dal\u0131nda \u00f6nem arz eden bir\u00e7ok se\u00e7imlik ders \u00f6\u011frencilere sunulmaktad\u0131r. Alan\u0131n uzman\u0131 \u00d6\u011fretim \u00dcyeleri taraf\u0131ndan y\u00fcr\u00fct\u00fclen bu programlarda \u00f6\u011frenciler teorik ve uygulamal\u0131 bilgilerini g\u00fcncellemektedir ve akademik\/bilimsel \u00e7al\u0131\u015fmalara y\u00f6nlendirilmektedir\/te\u015fvik edilmektedir.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dr. \u00d6\u011fr. \u00dcyesiBurak YAPRAK byaprak@ticaret.edu.tr Ders Program\u0131 M\u00fcfredat 2026\u20132027 (G\u00fcncel)2025\u20132026 Bologna Bilgi Paketi Burslar ve \u00dccretler Kontenjanlar Ders Program\u0131 M\u00fcfredat 2026\u20132027 (G\u00fcncel)2025\u20132026 Bologna Bilgi Paketi Burslar ve \u00dccretler Kontenjanlar K\u00fcreselle\u015fmenin ve bu \u00e7er\u00e7evede rekabetin yo\u011fun ya\u015fand\u0131\u011f\u0131 i\u015f d\u00fcnyas\u0131nda pazarlaman\u0131n \u00f6nemi olduk\u00e7a artmaktad\u0131r. \u00d6zellikle i\u015fletmeler benzer \u00fcr\u00fcn, benzer fiyat, benzer da\u011f\u0131t\u0131m ve benzer tan\u0131t\u0131m politikalar\u0131yla benzer […]<\/p>\n","protected":false},"author":228,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"genel_sayfa.php","meta":{"footnotes":""},"class_list":["post-307","page","type-page","status-publish","hentry"],"yoast_head":"\nPazarlama Y\u00f6netimi - Lisans\u00fcst\u00fc E\u011fitim Enstit\u00fcs\u00fc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/pazarlama-yonetimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlama Y\u00f6netimi\" \/>\n<meta property=\"og:description\" content=\"Dr. \u00d6\u011fr. \u00dcyesiBurak YAPRAK byaprak@ticaret.edu.tr Ders Program\u0131 M\u00fcfredat 2026\u20132027 (G\u00fcncel)2025\u20132026 Bologna Bilgi Paketi Burslar ve \u00dccretler Kontenjanlar Ders Program\u0131 M\u00fcfredat 2026\u20132027 (G\u00fcncel)2025\u20132026 Bologna Bilgi Paketi Burslar ve \u00dccretler Kontenjanlar K\u00fcreselle\u015fmenin ve bu \u00e7er\u00e7evede rekabetin yo\u011fun ya\u015fand\u0131\u011f\u0131 i\u015f d\u00fcnyas\u0131nda pazarlaman\u0131n \u00f6nemi olduk\u00e7a artmaktad\u0131r. \u00d6zellikle i\u015fletmeler benzer \u00fcr\u00fcn, benzer fiyat, benzer da\u011f\u0131t\u0131m ve benzer tan\u0131t\u0131m politikalar\u0131yla benzer […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/pazarlama-yonetimi\/\" \/>\n<meta property=\"og:site_name\" content=\"Lisans\u00fcst\u00fc E\u011fitim Enstit\u00fcs\u00fc\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ticaretedutr\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-18T06:34:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/wp-content\/uploads\/sites\/87\/2025\/07\/dr-ogr-uyesi-burak-yaprak.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ticaretedutr\" \/>\n<meta name=\"twitter:label1\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/pazarlama-yonetimi\/\",\"url\":\"https:\/\/ticaret.edu.tr\/lisansustu-egitim-enstitusu\/pazarlama-yonetimi\/\",\"name\":\"Pazarlama Y\u00f6netimi - 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