Graduate School of Social Sciences
New Approaches in Marketing: Re-Marketing and Hyper Personalized Marketing

New Approaches in Marketing/ Re-Marketing and Hyper-Personalized Marketing Webinar was held live on ITO’s YouTube channel under the chairmanship of Istanbul Chamber of Commerce Board Member İbrahim Doğan Salman.

In the webinar, Dean of Istanbul Commerce University Faculty of Business Administration Prof. Dr. Ömer Torlak and Istanbul Commerce University Director of Social Sciences Institute and Head of Marketing Management Department Prof. Dr. Figen Yıldırım took place as a speaker.

In the webinar, where old and new approaches in marketing were discussed, sustainability in marketing, customer-oriented marketing, re-marketing, hyper-personalized marketing, bigdata/small data, artificial intelligence and current developments in the world were discussed.