Internet technology, communication and communication-based technological innovations have expanded the place of digital applications in economic and social life, and all elements in the value chain such as production, consumption and distribution in the economy have radically changed.
Production and e-commerce, online marketing, digital advertising, and marketing, etc., reshaped with concepts such as R&D, Industry 4.0, innovation practices have profoundly influenced traditional approaches in economies. Today, while markets are changing towards a dynamic, interactive, fast, and digitalized structure, traditional economic and business approaches remain inadequate. In this period when the consumer-producer relationship changes in shape, a closer understanding of digital transformation means better management of changing economic relations.
Master’s Program in Digital Economy and Marketing is designed as a multidisciplinary program in order to study the economic and social foundations of ongoing digital change from a theoretical and practical perspective and to provide the necessary knowledge and equipment to develop marketing and business strategies suitable for this change.
The program is carried out in a practical way with the lectures given by academicians from Economics, Business and Communication departments and by instructors who closely follow this transformation from the business world.