Marketing in Aviation: THY Example

As the Logistics Management department, we have added a new one to our departmental activities.

The logistics industry is a complex industry that includes many different processes. One of the processes that must be well managed in this sector is undoubtedly marketing. In this event, marketing in the field of aviation was discussed. THY passenger services manager Cihangir Temizer and Nermin Arslantürkoğlu, who retired from THY due to the terrorist attack, attended the event. Our students had the opportunity to learn about the marketing strategies and processes of THY, one of the largest airline companies in the world.

We would like to thank our valuable participants for their contributions.