The traditional approaches in economics have undergone a fundamental transformation with the integration of concepts such as Industry 4.0, artificial intelligence, and innovation. These advancements have reshaped e-commerce, business analytics, digital marketing, and production through new applications. As businesses rapidly evolve into dynamic, interactive, and highly digitalized structures with information system technologies, traditional economic and commercial approaches have become insufficient in addressing these changes.

One of the primary objectives of this undergraduate program is to understand and apply the theoretical and practical aspects of macro and micro environmental transformations within the framework of the new economy. In line with our country’s goal of creating a global competitive advantage, a deeper understanding of the foundations, dimensions, relevant topics, and structures of management information systems is essential.

Management Information Systems (MIS) is an interdisciplinary field that combines core management concepts, information technologies, and computing. This undergraduate program aims to meet the growing demands of the business ecosystem by offering a comprehensive curriculum that integrates various fields, including Business Analytics, Digital Economy, Marketing, Economics, Business Administration, and Strategy.

The program is designed to balance technical skills with business process knowledge, ensuring that students develop both managerial capabilities and technical expertise. The MIS program at İstanbul Ticaret University is dedicated to enhancing students’ managerial skills while equipping them with the necessary technical competencies, ultimately positioning them as highly qualified professionals in the industry.