Ulaş Bozan, the Founder of The Zero Point Project, who is in the dissertation stage at the Communication Science and Internet Institute Public Relations and Advertising Doctorate Program, prepared for the Le Petit Marseillais brand and Head of Public Relations and Advertising Department V. Prof. Dr. The “Beeing Hope” project, under which Gülay Öztürk is the academic advisor, was deemed worthy of receiving 1 Silver and 2 Bronze awards in The Hammers Awards in the Best NFT Category, and 1 Silver and 2 Bronze awards in the Crystal Apple 2022 Competition. As the Department of Public Relations and Advertising and the Pradist family, we heartily congratulate our student and everyone who contributed to the process.