The event titled “The Rewritten Story of a 100-Year-Old Brand,” organized as part of the Brand Communication course in the Public Relations and Advertising Department at Istanbul Commerce University, was held on May 22, 2024, moderated by Prof. Dr. Gözde Öymen Engindeniz. The event featured Diğdem Cengiz Gürsel, Communications and Consumer Services Manager of Tchibo Turkey, and Şahin Sezer Dinçer, Founder of Brand Planet, as guests.
The program began with the introductions of Diğdem Cengiz Gürsel and Şahin Sezer Dinçer. Gürsel talked about Tchibo’s founding story and the sectors it operates in.
Good News for Coffee Lovers, Edushco is Now in Turkey!
Gürsel first explained the history of Edushco, the brand’s communication style, and Edushco’s persona. She then announced that the Edushco brand would enter the Turkish market starting from May 27.
The Two Most Important Points We Trust: “Our Quality and Taste,” That’s Why We Focus on Sampling!
Gürsel and Dinçer highlighted that the new Eduscho brand, entering the Turkish market, allowed students to try its “2-in-1” and “3-in-1” products, emphasizing their confidence in the taste and quality of these products.
Later, Gürsel talked about the digital advertising campaigns that Edushco will conduct and shared various market data.
Gürsel and Dinçer answered questions from the students, and the session concluded.
Digital Communication is Our Business!
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