The event titled “The Rewritten Story of a 100-Year-Old Brand,” organized as part of the Brand Communication course in the Public Relations and Advertising Department at Istanbul Commerce University, was held on May 22, 2024, moderated by Prof. Dr. Gözde Öymen Engindeniz. The event featured Diğdem Cengiz Gürsel, Communications and Consumer Services Manager of Tchibo […]

The ADforce event organized by our Public Relations and Advertising Department in collaboration with the Advertising Foundation was held with the motto “An Underdeveloped Idea is Like Undercooked Pasta”! The event, moderated by Dr. Erdem Tatlı, took place on May 14th with the participation of our 3rd and 4th-year students. It featured Serhat Varan, Creative […]

Organized for the second time this year, Influencer Fest; Sponsored by Giftmundo, it was held at Istanbul Commerce University Sütlüce Campus Conference Hall between 28 November and 2 December. At the Influencer Festival; Yeşim Mutlu, Jülide Kır, Merve İpek Öztürk, Orçun Kürüm, Cheff Onur Kutluca, Duygu Geziyor, Özgür Özyurt, Batuhan Dönertaş, Ümit Temurçin, Opr. Dr. […]

Students of the Department of Public Relations and Advertising attended the XCO’22: Experience Design and Management Summit at Bomonti Hilton on October 26, 2022. In the program, with the motto “Those who master technology are one step ahead”, issues ranging from marketing to design, from sustainability to communication were discussed.

Ulaş Bozan, the Founder of The Zero Point Project, who is in the dissertation stage at the Communication Science and Internet Institute Public Relations and Advertising Doctorate Program, prepared for the Le Petit Marseillais brand and Head of Public Relations and Advertising Department V. Prof. Dr. The “Beeing Hope” project, under which Gülay Öztürk is […]

The guest of the program, which took place on October 21, 2022 at 13.00 under the moderation of Miray Aydoğan, a sophomore of our Public Relations and Advertising department, interviewed the best radio programmer of the year, Doğancan Özadlı. In the interview, Doğancan Özadlı talked about the difficulties of producing content, the radio programs he […]

Volume 5, Issue 2 of “HIRE, International Journal of Public Relations and Advertising Studies”, prepared by our Public Relations and Advertising Department, is out! You can access our journal through Dergipark or our website: https://dergipark.org.tr/tr/pub/hire                                          […]

Buse Nur Böbür, a graduate of our department, attended the Basic Concepts of Advertising course as a guest. Böbür, currently working as a account executive at Havas Istanbul, explained briefing processes in Advertising Agencies. The event took place on Wednesday, December 1st.  

In this one of the remarkable online events of the deparment, expansion strategies of a brand were discussed.Elif Terzi, the brand manager and Associate Professor Gözde Öymen evaluated the successful strategies of YUMOŞ brand.  

New trends in digital advertising were discussed at the panel organized by the Advertising and Strategic Brand Communication master program. Arzan Dilek, Tuğçe Özkuş, Sinem Çilingir and Adem Akkır attended the panel moderated by the Head of the Deparment Prof.Dr. Gülay Öztürk.