The DIGIDAYS event, which was organized this year for the fourth time, was held on April 9th-10th in partnership with Department of Media and Communication and Department of Public Relations and Advertising of Istanbul Ticaret University Faculty of Communication. Pioneering names of the sector participated in the event, which was broadcasted online on the Istanbul Ticaret University Youtube channel. Ece Demet Kuran, Human Resources (HR) Manager of McDonald’s Turkey, shared her thoughts and experiences about the sector within the scope of the talk themed “Employer Branding and HR Efficiency Studies in the Digital World”, moderated by Prof. Dr. Zeliha Hepkon.