The DIGIDAYS event was organized this year for the fourth time on April 9^th-10^th in partnership with Department of Media and Communication and Department of Public Relations and Advertising of Istanbul Ticaret University Faculty of Communication. Pioneering names of the sector participated in the event, which was broadcasted online on the Istanbul Ticaret University Youtube channel. Momentum Digital Media Technologies CEO Dr. Mehmet Kemal Özkan talked about the innnovations introduced by gamification technology to the sector within the scope of the talk themed “The Magical Power of Gamification in the Internet Age” and moderated by Prof. Dr. Oya Şakı Aydın, held on April 10^th.