Mission
The Master’s Program in Financial Services Marketing aims to educate a qualified human resource equipped with interdisciplinary, practice-oriented competencies and strong ethical principles to support the marketing, commercialization, and innovation processes of financial institutions—primarily within banking, capital markets, and the fintech ecosystem. The program enables students to develop sustainability-oriented solutions through the integration of finance, marketing, and digital technologies, including data analytics, artificial intelligence, blockchain, and open banking.

Vision
By maintaining close interaction with the fintech ecosystem, the program aspires to become a leading and preferred master’s program at both regional and international levels in the commercialization and marketing of financial products and services, while building innovative bridges between academia and industry.

In today’s globalized environment, rapid technological advancements and transformations in employment structures have created a need for diversification in educational activities and for effectively addressing emerging requirements.

The Non-Thesis Master’s Program in Financial Services Marketing is designed to support the demand for a qualified workforce by financial sector institutions—primarily banks, portfolio management companies, brokerage firms, and other financial institutions such as factoring, leasing, and consumer finance companies—that provide intermediation services in capital markets. The program aims to equip newly employed young professionals in marketing and sales functions with the knowledge and skills necessary to operate and compete in international markets, while also enhancing the knowledge and professional experience of current financial sector employees. In this respect, the program is structured as an interdisciplinary organizational framework aligned with the evolving needs of the financial sector. Moreover, it is expected to contribute to the objective of increasing qualified human capital in the short, medium, and long term in line with the “Istanbul International Financial Center Program” included in the national development plan.

Students enrolled in the Non-Thesis Master’s Program in Financial Services Marketing will:

• Acquire a comprehensive theoretical foundation in finance and marketing, alongside in-depth knowledge of current practices in the business world.

• Develop the ability to produce original and realistic solutions to problems related to finance and marketing from an analytical and applied perspective.

For all these reasons, by taking into consideration both the similarities and differences of courses offered in financial services marketing master’s programs at universities abroad, the Non-Thesis Master’s Program in Financial Services Marketing offered by the Institute of Finance at Istanbul Ticaret University is designed to provide students with a distinctive and innovative perspective.

• Application Requirements
• 2024-2025 Curriculum
• 2025-2026 Curriculum
• Weekly Schedule
• Syllabus

Contact:
Graduation School of Trade and Finance Student Affairs
Mihriban Şenol
tfe@ticaret.edu.tr – 444 0 413 / Extention: 4762