GENERAL INFORMATION

This graduate program provides students with the maximum opportunity to gain in-depth understanding of the relation between Global Marketing and Brand Management. The main objective of global marketing and brand management graduate program is to provide students with theoretical and practical training about the branding process. For this purpose, the program offers a comprehensive curriculum that consists of compulsory and elective courses.  In this program students will learn how to strategically manage brands to help their organizations in creating customer value, building loyalty strong enough to overcome intense competition in local and global markets.

The program’s target audience is firstly the candidates who want to pursue an academic career in global marketing, foreign trade with the brand management issues in trademark applications. Secondary target audience is export company owners who want to create more value-added products, employees and executives in the branding and export-oriented firms. Company owners can benefit from this program directly by themselves as well as direct the staff working in the company to enroll and study in this program.

 Learning Outcomes of the Global Marketing and Brand Management Master’s Program

• To gain innovative thinking, to have knowledge of innovation and new product development.
• To have essential information about business functions and to apply them to business problems, to make creative evaluations by using this information.
• To gain written and verbal communication skills in the field of business.
• To gain skills, behavior and opinion that can provide competitive advantage to the institutions in a global competitive environment. To develop skills to recognize customer expectations correctly and to create a strategy
• To develop creative thinking and competitive marketing strategies.
• To create creative pioneering marketing ideas for the future.
• To acquire the competence to develop new products and services.