The book entitled “Storytelling in Communication Studies”, edited by Dr. Erdem Tatlı, a faculty member of the Faculty of Communication at Istanbul Ticaret University, took its place on the shelves. There are eleven chapters in the book, in which the subject of storytelling is examined in the context of different disciplines of communication studies.
We asked the editor Dr. Erdem Tatlı the following questions about the book.
Can you briefly describe the topic of your book?
Our book met with the reader after a long preparation process at the end of 2021. With this book, we intended to introduce the concept of storytelling to the reader by examining it in different disciplines of communication studies. In this context, our book aims to present a rich content by approaching storytelling from different perspectives.
What should we understand from the concept of storytelling?
Storytelling is a very important part of our ancient culture. For thousands of years, human societies have created stories for various reasons such as making sense of the world, sharing information, and having fun, and passed these stories down from generation to generation. This tradition, even though changed in form, continues also today. Therefore, in this study, we wanted to examine how storytelling continues to exist in different disciplines of communication science today.
Which disciplines of communication studies did you examine in the context of storytelling?
Communication studies have a wide spectrum. Therefore, the chapters in the book cover only the prominent disciplines of the field, which are advertising, public relations, political communication, cinema, brand communication, health communication, journalism, digital communication, digital games and activism. Each chapter was written by our professors who work in the relevant field.
There are eleven chapters in the book. Are all the authors of these chapters faculty members at the Faculty of Communication?
The book was authored by ten authors. Nine of these authors are permanent professors of Faculty of Communication at Istanbul Ticaret University, whereas the other author is a professor from the Faculty of Communication at Galatasaray University, who has been teaching one of our graduate courses affiliated with our faculty for a long time. Therefore, it would not be a mistake to describe this book as a joint work of our faculty.
Can you give some information about the authors? Which chapter was written by which author?
Sure. Prof. Dr. Gülay Öztürk, Head of Public Relations and Advertising Department, reviewed storytelling in the context of advertising in the chapter entitled “The Strategic Role and Effects of Storytelling in Advertising”; Assoc. Prof. Dr. Hilal Özdemir Çakır reviewed storytelling in the context of public relations in the chapter entitled “The Power of Storytelling in Public Relations”; and Assoc. Prof. Dr. Gözde Öymen, on the other hand, reviewed storytelling in the context of luxury brand communication in the chapter entitled “Storytelling Techniques of Chanel and Burberry Brands”.
Assoc. Prof. Dr. Elgiz Yılmaz Altuntaş, our contributing professor from Galatasaray University, wrote the chapter entitled “Digital Story and ‘Narrative Medicine’ in Health Communication”, Prof. Dr. Ala Sivas Gülçur reviewed storytelling in the context of cinema in the chapter entitled “Storytelling in Turkish Cinema from Yeşilçam to the Present”. Research Assistant Mr. Mehmet Gülnar and Assoc. Prof. Dr. Nihal Kocabay-Şener reviewed storytelling in the context of journalism in the chapter entitled “From Narrating the Story to Living the Story”.
As in many fields, the importance of digitalization in communication studies is undeniable. One of our professors Prof. Dr. Zeliha Hepkon reviewed storytelling in the context of digitalization in the chapter entitled “Mediatization and Mediation Theories”, whereas our Head of Media and Communication Systems Department Prof. Dr. Oya Şakı Aydın contributed with the chapter entitled “The Journey of Interactive Narrative”. Dr. Sena Aydın, on the other hand, reviewed storytelling in the context of social movements and activism in the chapter entitled “Storytelling in Social Movements: The Case of ‘You Will Not Walk Alone’”.
As the editor of the book, I tried to review storytelling in the context of political communication in the chapter entitled “Populism and the Basic Elements of Populist Narrative”. As a result, we tried to contribute to the field by examining the subject of storytelling as broadly as possible.
Which audience would you recommend the book to?
The subject of storytelling has become a popular field of study in recent years. It has been incorporated into the curricula of both universities and various workshops in the form of a course or training. Therefore, we hope that the book will be a resource primarily for lecturers and trainers working in the field, and especially for undergraduate and graduate students studying in the field of communication. However, we think that professionals from different fields of the communication sector can also benefit from the book.
Reported by Nurullah KADİRİOĞLU