GRADUATE SCHOOL

The Master’s Program in “Advertising and Strategic Brand Communication” offered by the Institute of Social Sciences at Istanbul Ticaret University is the first of its kind in Turkey to be opened under the name within an Institute of Social Sciences. This graduate program strategically integrates the fields of marketing, advertising, branding, and digital domains.

The Advertising and Strategic Brand Communication program plays an important role in meeting the need for “qualified and specialized professionals” in both profit and non-profit institutions. It aims to maintain a balance between theory and practice. By following the latest trends in digital communication (digital marketing, social media, digital advertising, online customer behavior, etc.) and incorporating national and international academic studies, the program is designed to produce professionals—Advertising and Strategic Brand Experts—who can successfully apply their knowledge in professional life.

Through this program, students are expected to gain the ability to develop diverse perspectives, make marketing forecasts, track advertising and branding trends, strengthen their research skills, make strategic decisions, enhance creativity, and develop creative projects in their field.