GRADUATE SCHOOL

At the beginning of the twenty-first century, communication and media technology are rapidly evolving, leading to structural and comprehensive transformations across various societal domains. In our country, as in the rest of the world, the planning, design, and management of communication processes are gaining increasing importance. In this context, the design and management of communication, based on both physical and internet technologies, are becoming ever more significant in social life, daily social and communicative practices, and professional fields. The internet, as a convergence platform serving an unlimited number of users in real-time through digital media, is a fundamental platform for the production, distribution, and consumption of information, knowledge, and entertainment content, while also constituting a significant activity domain in individual, social, and professional life through computer and mobile communication. The “Communication Design and Management” PhD Program envisions the development of new theoretical perspectives and research methodologies identified as lacking in communication science research, as outlined in the mission of our Institute of Communication Science and Internet. It aims to establish interdisciplinary research frameworks, enhance knowledge production, and plan and implement learning processes in accordance with the dynamic requirements of our era. The research areas of communication science are shifting from interpersonal communication to mass communication, with the design and strategic management of communication in both physical and digital environments gaining increasing significance. The “Communication Design and Management” PhD Program, with an interdisciplinary perspective and an openness to innovation and development in communication and media technology, centers on the design and strategic management of societal communication processes. The PhD program focuses on new strategic communication directions such as strategic communication design and management, interculturality, and global networking, as well as the investigation of digital social network interactions and comparative international communication in digital social networks. The proposed PhD program will fill a significant gap in our country and at our university’s Institute of Communication Science and Internet, addressing the needs of our undergraduate and master’s graduates, as well as those from other universities, academia, and industry.

Criteria for PhD Program Applicants:

a) For PhD programs, candidates applying with a master’s degree must have a minimum ALES score of 55 in the Equal Weight, Quantitative, or Verbal score types, or an equivalent score from a valid exam recognized as equivalent by the Council of Higher Education.

b) For applications with a master’s degree, a minimum master’s degree GPA of 2.50/4.00 or its equivalent is required.

c) For PhD programs with Turkish as the language of instruction, candidates must have a minimum score of 55 in a foreign language (English, French, German, Italian, Spanish, Russian, Arabic, Chinese, Japanese, or Persian, excluding their native language) from the Foreign Language Exam conducted by ÖSYM, or an equivalent score from an internationally recognized foreign language exam accepted by the ÖSYM Board.

Evaluation Criteria for Admission to the Communication Design and Management PhD Program

a) For candidates applying to the PhD program with a master’s degree, the calculation of their success is based on 50% of the ALES score, 20% of the master’s degree GPA, and 30% of the interview exam result.

b) For foreign nationals applying with a master’s degree, the calculation of their success is based on 40% of the master’s degree GPA and 60% of the interview exam result.

c) Pursuant to the regulations, a foreign language score is required for PhD programs, but it will not be included in the evaluation weight.

d) To be considered successful in the graduate entrance exam, a candidate must achieve a minimum overall score of 71 out of 100 for PhD programs.