GRADUATE SCHOOL

The main goal of the Master’s Program in Global Marketing and Brand Management is to equip students participating in the program with both theoretical and practical knowledge on the branding process that enables Turkey to produce and export high value-added products. For this purpose, a comprehensive curriculum consisting of compulsory and elective courses has been prepared.

The target audience of the program primarily includes young academics who wish to pursue an academic career in global marketing, foreign trade, brand management, and brand practices. The second target group includes companies currently exporting or intending to export, employees of domestic firms, managers who aim to add value to their products through branding, and professionals working in export, marketing, and sales departments. Business owners may benefit from the program directly by participating themselves or by encouraging and supporting their employees to enroll.