GRADUATE SCHOOL

In today’s global competitive conditions, businesses that achieve sustainable success place great importance on the science of marketing. The Marketing Management (English) Master’s Program (Thesis and Non-Thesis) has been designed based on the need for well-trained and competent managers in this field. The aim of the program is to train marketing experts for both the business world and academia—professionals who are dynamic, well-equipped, and capable of analytical thinking, and who can adapt to changing market conditions. Our program, supported by a team of expert and experienced academic staff, seeks to develop individuals who build upon the knowledge gained during undergraduate and graduate education to generate innovative ideas, show entrepreneurial and research skills, and develop strategies to respond to competition through analytical thinking.