Assist. Prof. Dr.
Burak YAPRAK
byaprak@ticaret.edu.tr
In the conditions of global competition, businesses that achieve sustainable success place great importance on marketing science. The Marketing Management PhD program has been designed to address the need of businesses for qualified managers in this field. The program aims to train marketing experts for both the business world and academia, who are dynamic, well-equipped, and capable of analytical thinking to adapt to changing market conditions.
With its expert and experienced academic staff, our program aims to foster innovative ideas by building on the knowledge gained during undergraduate and master’s education, training managers and academics who are entrepreneurial, research-oriented, capable of developing strategies against competition, and equipped with analytical thinking skills.
