GRADUATE SCHOOL

The Public Relations and Advertising PhD program operates under the Institute of Social Sciences at Istanbul Commerce University. The aim of the Public Relations and Advertising PhD program is to train researchers, academics, and practitioners who are equipped with institutional and applied academic expertise in the field of public relations and advertising, capable of conducting advanced national and international scientific research, mastering the field, establishing interdisciplinary connections, contributing to theoretical studies and practical applications, and meeting international standards.

The program is designed for all successful master’s students who aim to prepare for teaching or conducting advanced scientific research in the fields of Advertising and Public Relations at various universities in Turkey and worldwide, or who wish to bring the synergy of research and practice to their careers in the business world. It has a vision of fostering qualified individuals who can continuously develop themselves and produce constructive and creative solutions to the changing needs and problems of society and the market.

• For the PhD Program, candidates applying with a Master’s Degree must have a minimum ALES score of 55 in the relevant score type.
• For the PhD Program, candidates must have a minimum score of 55 on the YDS/YÖKDİL exams conducted by ÖSYM (or a minimum of 55 for the Business Administration English PhD program) or an equivalent score on an internationally recognized foreign language exam accepted by the Interuniversity Board.

Education

• Courses are held on weekdays between 6:30 PM and 9:30 PM, and when necessary, on weekends.
• The PhD Program for students admitted with a Master’s Degree consists of 8 courses, a seminar, a qualifying exam, and a doctoral dissertation.
• Course attendance requirement is 70%.
• To be eligible to defend their doctoral dissertation, students must have an article published in national or international peer-reviewed journals.
• Different conditions may be required depending on the program. For details, please contact the relevant institute.

Preparatory Program Courses

• Candidates who have obtained their master’s degree in a field different from the PhD program they are applying for are required to take preparatory courses to address deficiencies.
• Preparatory program courses are non-credit and subject to additional fees.

The program will not be offered if there are insufficient student applications to sustain it.