Dijital Ekonomi ve Pazarlama (İngilizce)

The Master’s Program in Digital Economy and Marketing; Internet technology, communication, and communication-based technological innovations have significantly expanded the role of digital applications in economic and social life, fundamentally altering all elements within the value chain of production, consumption, and distribution in the economy.

Concepts such as R&D, Industry 4.0, innovation, and others have reshaped production and e-commerce, influencing traditional approaches in economies through practices such as online marketing, digital advertising, and marketing. As markets transform into dynamic, interactive, fast-paced structures with digitalizing consumption, traditional economic and business approaches prove inadequate. In this period where the form of consumer-producer relationships undergoes a change, a closer understanding of digital transformation implies better management of evolving economic relationships.

The Master’s Program in Digital Economy and Marketing is designed as a multidisciplinary program to provide the necessary knowledge and skills for the analysis of the ongoing digital change in theoretical and practical frameworks and the development of marketing and business strategies in line with this change.

The program is implemented through practical courses offered by academics from the departments of Economics, Business, and Communication, as well as instructors closely following this transformation from the business world.

Our institute & Seneca Polytechnic have collaborated to create a joint graduate programme. You can click the link below for details.

Lisansüstü Eğitim Enstitüsü Öğrenci İşleri

Dijital Ekonomi ve Pazarlama (İngilizce) Sorumlusu Sümeyye Filiz

lee@ticaret.edu.tr – 444 0 413 Dahili: 4437

Sosyal Bilimler

Dijital Ekonomi ve Pazarlama (İngilizce)