News

Corona Interviews Conducted by Our Academician have been Published

Assoc. Prof. Dr. Nurdan Tümbek Tekeoğlu, one of our academicians, compiled the interviews she conducted with the business people who successfully managed crisis management in a book. The interviews had been conducted on the YouTube channel of Istanbul Ticaret University during the coronavirus pandemic.

The first volume of the book entitled “Strategic Management in the Crisis Period-1” has been published by Çınaraltı Publishing. The book features interviews conducted with many companies, from Kığılı, which sells food through its website, to Tahsildaroğlu, which supplies consumer-friendly dairy products, from Reis Gıda, which provides successful services to the consumers and did not cause any trouble to retail chains in terms of food supply during the pandemic, to Mudo and Twiggy, which offer their products to consumers very successfully through both store and online sales, and Pegasus and Soysal Danışmanlık firm, which has brought its companies to this day by keeping them standing tall.

The deciphered interviews were presented to the students and business world as a verbal history study, together with the preface and explanatory writings. The second volume of the book is expected to be released in February.