World’s biggest marketing summit has come to an end
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100 million participants from more than 160 countries attended the World Marketing Summit, which is the biggest marketing event in the world. Our university’s Continuing Education Center organized the Turkey leg of the event for students.
Ideated by Prof. Dr. Philip Kotler, the father of marketing, the World Marketing Summit (WMS) brought together innovative minds from corporate companies, government agencies, non-profit organizations and academia this year to explore ways to use marketing solutions to achieve sustainability goals.
More than 100 million participants attended the “World Marketing Summit”, which was broadcast simultaneously in more than 160 countries around the world, and more than 100 pioneering speakers from the fields of business, marketing, digital and social media, branding and all related fields came together under the theme of “Marketing Changes to Meet Sustainability Goals”.
OUR ACADEMICIANS TOOK PLACE AT THE SUMMIT
In addition to Prof. Dr. Philip Kotler, more than 100 renowned names from business the world and the academia made speeches at the World Marketing Summit, including Russ Klein, the President of the American Marketing Association, and Mauro Porcini, Pepsi Cola Global Chief Designer, the winner of 800 awards, who was selected as America’s most creative designer. Prof. Dr. Ömer Torlak, Dean of the Faculty of Business Administration of Istanbul Ticaret University, and Prof. Dr. Figen Yıldırım, Director of the Institute of Social Sciences, were also among the speakers.
Other speakers included the artificial intelligence expert and TED (technology, entertainment and design) speaker Nancy Nemes, brand technologies and futurecast guru and one of the world’s leading academics in digital marketing, bio-marketing and future research Prof. Dr. Luiz Moutinho, and the founder of the Transformation Academy Ira Kaufman.
Additionally, Prof. Dr. Philip Kotler, one of the important names in marketing, held a question and answer session specific to Turkey within the scope of the Summit. The certificate to be awarded at the end of the event led by Prof. Dr. Kotler, is seen as one of the most prestigious certificates in the marketing and business world.
